Rachel Shechtman News & Analysis

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Retail Reborn Episode 4: Will Covid-19 Kill Experiential Retail? Not So Fast.

6 October 2020 • By BoF Studio

6 October 2020 • By BoF Studio

Doug Stephens, founder of Retail Prophet, examines how the concept of reimagining the store as media can be applied even during a pandemic, with guests including Neighborhood Goods’ Matt Alexander, Story founder Rachel Shechtman and Ben Kaufman, CEO and co-founder of CAMP.

Sponsored Feature

Retail Reborn Episode 4: Will Covid-19 Kill Experiential Retail? Not So Fast.

Doug Stephens, founder of Retail Prophet, examines how the concept of reimagining the store as media can be applied even during a pandemic, with guests including Neighborhood Goods’ Matt Alexander, Story founder Rachel Shechtman and Ben Kaufman, CEO and co-founder of CAMP.

Macy’s Is Ditching the Mall. Will the Plan Work?

6 February 2020 • By Cathaleen Chen

Macy’s Is Ditching the Mall. Will the Plan Work?

The department store chain is closing 125 stores and opening a new small-format store concept. Analysts say pivoting away from struggling malls is a smart move.

The BoF Podcast: Macy's Executive Rachel Shechtman on Redefining Retail

17 May 2019 • By BoF Team

17 May 2019 • By BoF Team

Speaking in conversation with Imran Amed, the founder of Story and brand experience officer at Macy's discusses her innate love of retail and the challenges of creating "a living magazine."

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The BoF Podcast: Macy's Executive Rachel Shechtman on Redefining Retail

Speaking in conversation with Imran Amed, the founder of Story and brand experience officer at Macy's discusses her innate love of retail and the challenges of creating "a living magazine."

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Retail Innovators: Rachel Shechtman

10 July 2018 • By BoF Team

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Retail Innovators: Rachel Shechtman

In a new series, BoF explores the evolution of retail in partnership with Unibail-Rodamco-Westfield. First up: Rachel Shechtman, the founder of Story and brand experience officer at Macy’s, discusses how companies should approach building experiences in retail.

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Turning Physical Stores Into Living Advertorials

21 December 2017 • By Chantal Fernandez

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Turning Physical Stores Into Living Advertorials

As transactions move online, physical retail must amp up the drama.

7 Lessons For Retail in the Age of E-Commerce

13 September 2016 • By Limei Hoang

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7 Lessons For Retail in the Age of E-Commerce

Rachel Shechtman, the founder and chief executive of the Manhattan-based concept store Story, shares seven key lessons for ensuring success in brick-and-mortar retail.

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