Remo Ruffini

News & Analysis

Italy's Moncler Warns of Plunge in Chinese Shopping Due to Virus

10 February 2020 • By Reuters

10 February 2020 • By Reuters

Asia is the brand's top market and accounts for over 40 percent of total revenues. The company described the business impact as 'critical.'

News & Analysis

Italy's Moncler Warns of Plunge in Chinese Shopping Due to Virus

Asia is the brand's top market and accounts for over 40 percent of total revenues. The company described the business impact as 'critical.'

News & Analysis

JW Anderson and Rimowa Join Moncler Genius Lineup

3 February 2020 • By Tamison O'Connor

3 February 2020 • By Tamison O'Connor

Following rumours of a possible Kering takeover, Moncler has turned to LVMH to find the next guest talent for its collaborations model.

News & Analysis

JW Anderson and Rimowa Join Moncler Genius Lineup

Following rumours of a possible Kering takeover, Moncler has turned to LVMH to find the next guest talent for its collaborations model.

Sponsored Feature

At Moncler, Embedding Reinvention

11 December 2019 • By BoF Team

Sponsored Feature

At Moncler, Embedding Reinvention

Chairman and CEO Remo Ruffini shares with BoF how he built a company culture flexible enough to consistently reinvent itself — and ambitious enough to reimagine industry operating models for the digital age.

Case Study: Inside Moncler's 'Genius' Strategy

5 November 2019 • By Lauren Sherman and Hannah Crump

Case Study: Inside Moncler's 'Genius' Strategy

In our latest in-depth report, BoF examines how the Italian brand’s limited-edition monthly drops became one of the most compelling new models for luxury.

BoF Professional Exclusive

How to Use Drops in the Instagram Age

19 July 2019 • By Zoe Suen

BoF Professional Exclusive

How to Use Drops in the Instagram Age

Product drops have become a way for luxury’s biggest brands and retailers to cultivate exclusivity and excitement across their online and offline channels. Here’s how to get started.

BoF Professional Exclusive

The Off-Piste Art Events Every Fashion Publicist Should Know

9 July 2019 • By Laure Guilbault

BoF Professional Exclusive

The Off-Piste Art Events Every Fashion Publicist Should Know

Luxury house are popping up at lesser-known events on the art circuit to burnish their brands and connect with clients.

The BoF Podcast: Moncler CEO Remo Ruffini Talks 'Genius' Strategy

14 June 2019 • By BoF Team

14 June 2019 • By BoF Team

Speaking in conversation with Imran Amed, the chief executive of Moncler discusses the outerwear brand's game-changing Genius strategy and why the company now feels more like a start-up.

The BoF Podcast: Moncler CEO Remo Ruffini Talks 'Genius' Strategy

Speaking in conversation with Imran Amed, the chief executive of Moncler discusses the outerwear brand's game-changing Genius strategy and why the company now feels more like a start-up.

BoF Professional Exclusive

Start-Up School | Chapter 6: Scale Your Business Carefully

9 April 2019 • By Cathaleen Chen

BoF Professional Exclusive

Start-Up School | Chapter 6: Scale Your Business Carefully

Every business has its own path to scale, from a fledgling start-up into a global brand. However, there are a handful of common challenges every brand must face, including hiring, growing the supply chain, market expansion and marketing.

BoF Professional Exclusive

Cultural Crossovers at Moncler

22 February 2019 • By Tim Blanks

The points of departure between the Genius designers are so great that they don’t even add up to anything, other than the sheer profligacy of creative fashion talent in the world at large. Does that make Remo Ruffini some kind of visionary? Yes.

BoF Professional Exclusive

Cultural Crossovers at Moncler

The points of departure between the Genius designers are so great that they don’t even add up to anything, other than the sheer profligacy of creative fashion talent in the world at large. Does that make Remo Ruffini some kind of visionary? Yes.

BoF Professional Exclusive

Moncler Says 'Genius' Strategy Worked

1 February 2019 • By Chantal Fernandez

BoF Professional Exclusive

Moncler Says 'Genius' Strategy Worked

For 2019, the Italian brand is adding Alyx and Richard Quinn to its experimental designer collaborations programme, reveals chief executive Remo Ruffini.