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BoF Professional Exclusive

Can Shayne Oliver’s HBA Pull Off a Second Coming?

11 November 2020 • By Robert Cordero and Chantal Fernandez

Hood By Air is back with business partner Edison Chen and a strategy that’s more focused on streetwear and direct-to-consumer distribution.  

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BoF Professional Exclusive

Can Shayne Oliver’s HBA Pull Off a Second Coming?

Hood By Air is back with business partner Edison Chen and a strategy that’s more focused on streetwear and direct-to-consumer distribution.  
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Intelligence

What Happened to Hood By Air?

12 February 2020 • By Robert Cordero and Chantal Fernandez

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Intelligence

What Happened to Hood By Air?

Shayne Oliver speaks to BoF about the rise and fall of Hood By Air, how the American fashion system thwarts creativity and his plans to relaunch his brand.
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News Bites

Hood by Air's Shayne Oliver Collaborates with Colmar

30 August 2018 • By Osman Ahmed

With his brand still on hiatus, the designer has entered a three-season partnership with Colmar, launching on September 18.

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News Bites

Hood by Air's Shayne Oliver Collaborates with Colmar

With his brand still on hiatus, the designer has entered a three-season partnership with Colmar, launching on September 18.
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BoF Professional Exclusive

Helmut Lang Pivots Strategy Amid Layoffs

22 August 2018 • By Lauren Sherman

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BoF Professional Exclusive

Helmut Lang Pivots Strategy Amid Layoffs

The once-coveted brand, controlled by Uniqlo-owner Fast Retailing, is shrinking its operations in a bid for profitability.
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BoF Exclusive

BoF Exclusive | Hood By Air’s Shayne Oliver Joins Helmut Lang

13 March 2017 • By Lauren Sherman

13 March 2017 • By Lauren Sherman

The designer is working on a special project led by Helmut Lang's new 'editor-in-residence' Isabella Burley. Rumours of Hood by Air’s demise are unfounded, according to a representative of the label.
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BoF Exclusive

BoF Exclusive | Hood By Air’s Shayne Oliver Joins Helmut Lang

The designer is working on a special project led by Helmut Lang's new 'editor-in-residence' Isabella Burley. Rumours of Hood by Air’s demise are unfounded, according to a representative of the label.
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Ready-to-Wear Spring 2017

HBA's Creatures of Discomfort

12 September 2016 • By Tim Blanks

Shayne Oliver claimed he had made a conscious decision to broaden the HBA framework, loosen it up a bit. When HBA peaks, it can be stunning. That was last season. This season, not so much.

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Ready-to-Wear Spring 2017

HBA's Creatures of Discomfort

Shayne Oliver claimed he had made a conscious decision to broaden the HBA framework, loosen it up a bit. When HBA peaks, it can be stunning. That was last season. This season, not so much.
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Ready-to-Wear - Autumn 2016

Aristocrats and Anarchists Face Off

15 February 2016 • By Tim Blanks

Shayne Oliver takes us on a pilgrimage of extreme deconstructed volume and revolutionary red PVC.

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Ready-to-Wear - Autumn 2016

Aristocrats and Anarchists Face Off

Shayne Oliver takes us on a pilgrimage of extreme deconstructed volume and revolutionary red PVC.
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Ready-to-Wear - Spring 2016

HBA's After School Special

14 September 2015 • By Tim Blanks

There’s always a suggestion of political engagement with Hood By Air, but no longer any frisson.

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Ready-to-Wear - Spring 2016

HBA's After School Special

There’s always a suggestion of political engagement with Hood By Air, but no longer any frisson.
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Intelligence

The Image-Masters Behind Hood By Air

11 September 2015 • By Robert Cordero

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Intelligence

The Image-Masters Behind Hood By Air

Shayne Oliver’s Hood by Air has unleashed one of the most compelling new looks in fashion. But the aesthetic — not Oliver’s alone — is the result of an alliance of image-savvy collaborators.
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Intelligence

Will High Fashion’s Love Affair with Streetwear Last?

2 February 2015 • By Rebecca May Johnson

2 February 2015 • By Rebecca May Johnson

Streetwear-fashion hybrids are on the rise. Fleeting trend or symbol of a more enduring shift?
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Intelligence

Will High Fashion’s Love Affair with Streetwear Last?

Streetwear-fashion hybrids are on the rise. Fleeting trend or symbol of a more enduring shift?
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