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Case Study

Case Study: How Dior Plugged Into Digital China

9 December 2019 • By Casey Hall

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Case Study

Case Study: How Dior Plugged Into Digital China

In our latest in-depth case study, BoF examines Christian Dior's strategy to plug into China's digital ecosystem and win the attention of young Chinese consumers, one of the most in-demand consumer groups for luxury brands today.
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Intelligence

A Fashion Week Just For Me

5 May 2015 • By Robin Mellery-Pratt

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Intelligence

A Fashion Week Just For Me

Fashion’s biggest players are staging increasingly elaborate shows in off-piste locations — beyond the noise of traditional fashion weeks — to generate dedicated global media coverage and activate regional markets.
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