Tommy Hilfiger News & Analysis

BoF Professional Exclusive

Why the Era of the Model-Activist Is Here To Stay

5 March 2021 • By Daphne Milner

BoF Professional Exclusive

Why the Era of the Model-Activist Is Here To Stay

As young consumers demand brands reflect their values, companies are increasingly turning to ambassadors with platforms on issues from social justice to environmentalism. But striking an effective partnership can be tricky for both parties.

Inside the Corporate Responsibility Strategies Shaping PVH

19 August 2020 • By BoF Team

Inside the Corporate Responsibility Strategies Shaping PVH

BoF sits down with PVH’s senior VP of corporate responsibility to hear about the conception and implementation of their strategies and commitments as well as its goals for the future.

Telfar Clemens, Tommy Hilfiger and the State of American Fashion

30 June 2020 • By System Magazine

Telfar Clemens, Tommy Hilfiger and the State of American Fashion

BoF brings you a conversation between the designers Telfar Clemens and Tommy Hilfiger on the rise of their respective labels and the state of American fashion past and present, courtesy of System magazine.

Voices From the Black Fashion Community on Moving Forward

3 June 2020 • By Chavie Lieber

Voices From the Black Fashion Community on Moving Forward

Venture capitalists, designers, journalists and influencers reflect on how the fashion industry can demonstrate true allyship — in business, in person and on social media.

The BoF Podcast: Lewis Hamilton on How His Formula 1 Career Led Him to Collaborate With Tommy Hilfiger

21 February 2020 • By BoF Team

21 February 2020 • By BoF Team

From race cars to runways, Formula 1 champion Lewis Hamilton sat down with BoF’s Editor-in-Chief Imran Amed to discuss his collaboration with Tommy Hilfiger, who also makes a special appearance in this week’s episode of the BoF Podcast.

The BoF Podcast: Lewis Hamilton on How His Formula 1 Career Led Him to Collaborate With Tommy Hilfiger

From race cars to runways, Formula 1 champion Lewis Hamilton sat down with BoF’s Editor-in-Chief Imran Amed to discuss his collaboration with Tommy Hilfiger, who also makes a special appearance in this week’s episode of the BoF Podcast.

BoF Professional Exclusive

Why Tommy Hilfiger Is Still Standing

17 February 2020 • By Chantal Fernandez

BoF Professional Exclusive

Why Tommy Hilfiger Is Still Standing

The all-American apparel retailer is facing more competition in more regions than ever before, but marketing stunts like see-now-buy-now runway shows continue to pay off. What's the secret?

BoF Professional Exclusive

The Adaptive Fashion Opportunity

22 October 2019 • By Chavie Lieber

BoF Professional Exclusive

The Adaptive Fashion Opportunity

Adaptive clothing is a $350 billion opportunity the fashion industry has largely ignored — until now.

How Tommy Hilfiger Thrived on Hip Hop (Without Being Accused of Cultural Appropriation)

9 September 2019 • By Chavie Lieber

How Tommy Hilfiger Thrived on Hip Hop (Without Being Accused of Cultural Appropriation)

The designer, who chose Harlem's Apollo Theater to show his latest collection Sunday, built a billion-dollar brand working with artists of colour. Here’s how he has navigated the thorny issue of fashion and race.

BoF Professional Exclusive

Tremors of a New Era at Tommy Hilfiger

4 March 2019 • By Tim Blanks

Zendaya and stylist Law Roach turned the runway into a celebration of black beauty in fashion with a glamorous, dressy collection that took inspiration from Zendaya's memories, both lived and imagined.

BoF Professional Exclusive

Tremors of a New Era at Tommy Hilfiger

Zendaya and stylist Law Roach turned the runway into a celebration of black beauty in fashion with a glamorous, dressy collection that took inspiration from Zendaya's memories, both lived and imagined.

BoF Professional Exclusive

Tommy Hilfiger’s Pivot to Asia

3 September 2018 • By Casey Hall

BoF Professional Exclusive

Tommy Hilfiger’s Pivot to Asia

Ahead of its TommyNow show in Shanghai, the brand shares its big plans for Asia. Standing in its way are a crowded marketplace, fickle consumers and the potential fallout from a trade war.