Virgil Abloh

BoF Professional Exclusive

Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?

6 August 2020 • By Casey Hall

BoF Professional Exclusive

Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?

Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.

BoF Professional Exclusive

How Impactful Were the Digital Fashion Week Shows, Really?

27 July 2020 • By Alexandra Mondalek

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BoF Professional Exclusive

How Impactful Were the Digital Fashion Week Shows, Really?

Despite efforts made to adapt real-life runway shows and collection presentations for the Men’s, Resort and Couture 2020-2021 season, many failed to have the same impact on brands’ marketing reach.

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BoF Professional Exclusive

Is Fashion Going Back to Normal?

13 July 2020 • By Angelo Flaccavento

BoF Professional Exclusive

Is Fashion Going Back to Normal?

The labels taking part in the Paris men’s showcase largely stuck to their aesthetic codes, presenting pragmatic and reassuring collections that felt like seeing an old friend, with some intriguing format twists, reports Angelo Flaccavento.

Voices From the Black Fashion Community on Moving Forward

3 June 2020 • By Chavie Lieber

Voices From the Black Fashion Community on Moving Forward

Venture capitalists, designers, journalists and influencers reflect on how the fashion industry can demonstrate true allyship — in business, in person and on social media.

BoF Professional Exclusive

As Brands Rush to Speak Out, Many Statements Ring Hollow

2 June 2020 • By Alexandra Mondalek

BoF Professional Exclusive

As Brands Rush to Speak Out, Many Statements Ring Hollow

When it comes to supporting social causes, consumers are calling out fashion and beauty companies for virtue signalling. Here’s what brands can do to evolve.

BoF Professional Exclusive

Big Retailers Say They Don't Mind the Looting. It's Different for Small Businesses.

2 June 2020 • By Cathaleen Chen

BoF Professional Exclusive

Big Retailers Say They Don't Mind the Looting. It's Different for Small Businesses.

Small business owners who support #BlackLivesMatter have mixed feelings about the damage the riots may have to their livelihoods.

News & Analysis

Nike Stages All-Stops Fashion Show in New York City

6 February 2020 • By Lauren Sherman

News & Analysis

Nike Stages All-Stops Fashion Show in New York City

The event kicked off the 2020 Olympics conversation while showcasing the sportswear giant’s vast offering across categories, drawing entertainment and fashion industry elite.

Menswear - Autumn 2020

The Great Beyond at Louis Vuitton

17 January 2020 • By Tim Blanks

Virgil Abloh was an architect. Now he needs to learn how to become an alchemist.

Menswear - Autumn 2020

The Great Beyond at Louis Vuitton

Virgil Abloh was an architect. Now he needs to learn how to become an alchemist.

Menswear - Autumn 2020

Off-White Beyond the Street

15 January 2020 • By Angelo Flaccavento

Creative director Virgil Abloh’s latest show offered a significant evolution towards a more formal and sombre look.

Menswear - Autumn 2020

Off-White Beyond the Street

Creative director Virgil Abloh’s latest show offered a significant evolution towards a more formal and sombre look.

A-Cold-Wall Plots Next Chapter in Milan

13 January 2020 • By Tim Blanks

13 January 2020 • By Tim Blanks

As designer Samuel Ross prepares his luxury streetwear brand for its next stage of growth, he’s sharpening and humanizing his approach.

A-Cold-Wall Plots Next Chapter in Milan

As designer Samuel Ross prepares his luxury streetwear brand for its next stage of growth, he’s sharpening and humanizing his approach.