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BoF Professional Exclusive

Why Prada’s Next Move in China Is Critical

21 January 2021 • By Casey Hall

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BoF Professional Exclusive

Why Prada’s Next Move in China Is Critical

A years-long strategic overhaul of the Prada’s China business is bearing fruit amid a scandal involving a now former celebrity ambassador.
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BoF Professional Exclusive

Can Drops Bring Print Media Back to Life?

30 January 2020 • By Zoe Suen

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BoF Professional Exclusive

Can Drops Bring Print Media Back to Life?

Coupling limited edition releases with virtual celebrity covers is paying off for some of China’s top publications, but success isn’t guaranteed.
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