Activewear

BoF Professional Exclusive

How to Win the Pandemic's Activewear Boom

9 September 2020 • By Tamison O'Connor

BoF Professional Exclusive

How to Win the Pandemic's Activewear Boom

Workout clothes have been a bright spot in the struggling apparel sector this year, but independent brands need to play smart to turn the current bump into long-term success.

BoF Professional Exclusive

The Next Big Activewear Opportunity

3 September 2020 • By Alexandra Mondalek

BoF Professional Exclusive

The Next Big Activewear Opportunity

Nike has responded to the growing demand for maternity-specific workout clothes by launching a dedicated line. Will its competitors follow suit?

News & Analysis

Dick’s Sales Surge as Consumers Snap Up Sporting Goods

26 August 2020 • By Bloomberg

26 August 2020 • By Bloomberg

The key retail metric of same-store sales surged 21 percent — more than double the estimate of analysts compiled by Consensus Metrix.

News & Analysis

Dick’s Sales Surge as Consumers Snap Up Sporting Goods

The key retail metric of same-store sales surged 21 percent — more than double the estimate of analysts compiled by Consensus Metrix.

BoF Professional Exclusive

#BoFLIVE: How Lululemon Built Athleisure’s Leading Brand

11 August 2020 • By BoF Team

11 August 2020 • By BoF Team

BoF unpacks why a brand built on yoga leggings is winning the pandemic.

BoF Professional Exclusive

#BoFLIVE: How Lululemon Built Athleisure’s Leading Brand

BoF unpacks why a brand built on yoga leggings is winning the pandemic.

How Lululemon Built Athleisure's Leading Brand – Download the Case Study

6 July 2020 • By Sarah Kent

How Lululemon Built Athleisure's Leading Brand – Download the Case Study

As much of the fashion industry scrambled to survive the Covid-19 crisis, the activewear label’s share price rose to an all-time high. How did Lululemon come to dominate the age of athleisure, prosper through the early days of the pandemic and solidify its position as one of the world's most powerful apparel brands?

BoF Professional Exclusive

Can Condé Nast Woo Pandemic-Wary Advertisers?

21 June 2020 • By Sarah Kent

BoF Professional Exclusive

Can Condé Nast Woo Pandemic-Wary Advertisers?

This week, everyone will be talking about Condé Nast’s latest advertising push, what Nike’s results say about the activewear market and the fate of physical retail. Get your BoF Professional Cheat Sheet.

BoF Professional Exclusive

Sweatsuits and Yoga Pants Are Selling Like Crazy. What Happens When Lockdowns End?

20 April 2020 • By Tamison O'Connor

BoF Professional Exclusive

Sweatsuits and Yoga Pants Are Selling Like Crazy. What Happens When Lockdowns End?

Post-pandemic, activewear and loungewear brands are going to have to work harder than ever to attract customers in a ballooning market.

News & Analysis

Nike Stages All-Stops Fashion Show in New York City

6 February 2020 • By Lauren Sherman

News & Analysis

Nike Stages All-Stops Fashion Show in New York City

The event kicked off the 2020 Olympics conversation while showcasing the sportswear giant’s vast offering across categories, drawing entertainment and fashion industry elite.

BoF Professional Exclusive

How to Make Activewear Without Killing the Planet

16 October 2019 • By Amy-Laure Richards

BoF Professional Exclusive

How to Make Activewear Without Killing the Planet

As demand for activewear booms, so do customer expectations for sustainability. How easy is it for the category to become sustainable? And what compromises do brands have to make?

News & Analysis

Lululemon Shares Jump After Boost in Outlook, Defying Weakness in Apparel Sector

5 September 2019 • By Bloomberg

5 September 2019 • By Bloomberg

The activewear company’s 10th consecutive profit beat is another sign that demand for $98 yoga pants and $68 men’s tank tops remains strong.

News & Analysis

Lululemon Shares Jump After Boost in Outlook, Defying Weakness in Apparel Sector

The activewear company’s 10th consecutive profit beat is another sign that demand for $98 yoga pants and $68 men’s tank tops remains strong.