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Gucci Launches Dapper Dan Collaboration After Copycat Controversy

11 September 2017 • By Tamara Abraham

11 September 2017 • By Tamara Abraham

After facing fierce criticism for copying a Dapper Dan style for its latest Cruise collection, the Italian luxury brand has launched a collaboration with the Harlem couturier.

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Gucci Launches Dapper Dan Collaboration After Copycat Controversy

After facing fierce criticism for copying a Dapper Dan style for its latest Cruise collection, the Italian luxury brand has launched a collaboration with the Harlem couturier.

The Problem With ‘Full Look’ Styling in Fashion Magazines

28 August 2017 • By Osman Ahmed

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The Problem With ‘Full Look’ Styling in Fashion Magazines

As fashion titles face increasing pressure from brands to show clothes exactly as they appeared on the runway, the editorial shoot has become less about consumer inspiration and more of a controlled marketing play.

In the Age of Instagram, Murals Take on New Meaning

11 August 2017 • By Maghan McDowell

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In the Age of Instagram, Murals Take on New Meaning

The art wall’s allure as a social media-worthy photo op has been embraced by retailers as a marketing opportunity. Does it convert into sales?

What Can Luxury Learn from Beauty Influencers?

7 August 2017 • By Chantal Fernandez

7 August 2017 • By Chantal Fernandez

In a world where earned media often speaks louder than paid marketing, the cost of not nurturing conversation can be high.

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What Can Luxury Learn from Beauty Influencers?

In a world where earned media often speaks louder than paid marketing, the cost of not nurturing conversation can be high.

H&M's Arket Unveils First Campaign 3 Weeks Before Flagship Store Opening

3 August 2017 • By Osman Ahmed

3 August 2017 • By Osman Ahmed

The brand, which is the latest launch from the H&M stable, will open the doors to its first flagship store in London on Friday August 25.

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H&M's Arket Unveils First Campaign 3 Weeks Before Flagship Store Opening

The brand, which is the latest launch from the H&M stable, will open the doors to its first flagship store in London on Friday August 25.

YSL Beauté Taps Zoë Kravitz as Global Ambassador

31 July 2017 • By Tamison O'Connor

In her new role, the singer-actress will front global makeup campaigns for the brand, with her first debuting later this summer.

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YSL Beauté Taps Zoë Kravitz as Global Ambassador

In her new role, the singer-actress will front global makeup campaigns for the brand, with her first debuting later this summer.

Coveteur Launches Branded Content Studio

26 July 2017 • By Chantal Fernandez

26 July 2017 • By Chantal Fernandez

Coveteur Creative marks a natural evolution in what the company hopes will become a significant revenue stream in a fiercely competitive advertising market.

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Coveteur Launches Branded Content Studio

Coveteur Creative marks a natural evolution in what the company hopes will become a significant revenue stream in a fiercely competitive advertising market.

Beam Me Up Gucci: New Campaign Takes a Lead from '60s Sci-Fi

25 July 2017 • By Christopher Morency

25 July 2017 • By Christopher Morency

With its new science fiction-inspired Autumn/Winter 2017 campaign, the Italian brand underscores its willingness to break the traditional luxury communications mould.

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Beam Me Up Gucci: New Campaign Takes a Lead from '60s Sci-Fi

With its new science fiction-inspired Autumn/Winter 2017 campaign, the Italian brand underscores its willingness to break the traditional luxury communications mould.

News Bites | Calvin Klein's New Campaign, Is Farfetch Edging Closer to IPO?

24 July 2017 • By BoF Team

24 July 2017 • By BoF Team

In today's News Bites, Raf Simons gets meta with his new Calvin Klein campaign, while sources say Farfetch could go public within the next six months.

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News Bites | Calvin Klein's New Campaign, Is Farfetch Edging Closer to IPO?

In today's News Bites, Raf Simons gets meta with his new Calvin Klein campaign, while sources say Farfetch could go public within the next six months.

News Bites | Condé Nast's 23 Stories Debuts Empire Campaign

11 July 2017 • By BoF Team

In today's News Bites, 23 Stories is expanding into custom advertising campaigns.

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News Bites | Condé Nast's 23 Stories Debuts Empire Campaign

In today's News Bites, 23 Stories is expanding into custom advertising campaigns.