Advertising

BoF Professional Exclusive

Is This the End of Gendered Media?

15 November 2019 • By Chantal Fernandez

BoF Professional Exclusive

Is This the End of Gendered Media?

Seeing readers as demographics defined primarily by gender is no longer a sustainable business model. Appealing to readers’ shared interests and values is the future.

BoF Professional Exclusive

How to Advertise in the Digital Age

1 November 2019 • By M.C. Nanda

BoF Professional Exclusive

How to Advertise in the Digital Age

As Instagram and Facebook become oversaturated and expensive for brands, finding a healthy mix of advertising is becoming harder than ever.

News & Analysis

Luxury Brands Are Taking Over the Street Art Scene

23 July 2019 • By Bloomberg

23 July 2019 • By Bloomberg

Music and sportswear companies have been buying graffiti ads for several years. From Gucci to Louboutin, now, the luxury industry is getting in on the act.

News & Analysis

Luxury Brands Are Taking Over the Street Art Scene

Music and sportswear companies have been buying graffiti ads for several years. From Gucci to Louboutin, now, the luxury industry is getting in on the act.

BoF Professional Exclusive

Inside the Multi-Billion-Dollar Online Product Recommendation Economy

10 June 2019 • By Chantal Fernandez

BoF Professional Exclusive

Inside the Multi-Billion-Dollar Online Product Recommendation Economy

Publishers from Buzzfeed to Vogue to CNN are generating a growing amount of revenue from product reviews that steer readers to retailers’ websites. Behind the scenes, brands are locked in a battle to claim the most-coveted links.

News & Analysis

Walmart to Make First Direct Pitch to Corporate Ad Buyers

22 May 2019 • By Reuters

22 May 2019 • By Reuters

The planned meeting with large consumer goods brands marks the retailer's first effort to grow its nascent advertising business and challenge online ad leaders.

News & Analysis

Walmart to Make First Direct Pitch to Corporate Ad Buyers

The planned meeting with large consumer goods brands marks the retailer's first effort to grow its nascent advertising business and challenge online ad leaders.

BoF Professional Exclusive

Victoria's Secret Can Still Save Itself. Here's Where It Should Start.

15 May 2019 • By Alexandra Mondalek

BoF Professional Exclusive

Victoria's Secret Can Still Save Itself. Here's Where It Should Start.

The troubled lingerie brand has announced that it will no longer broadcast its fashion show on American network television. That’s a good first step, but more changes are needed to win back customers.

BoF Professional Exclusive

Capitalising on the Met Gala Moment Is Harder Than it Looks

7 May 2019 • By Chantal Fernandez

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BoF Professional Exclusive

Capitalising on the Met Gala Moment Is Harder Than it Looks

The Costume Institute benefit is fashion’s biggest night, but brands have few options to up the marketing potential. Are companies missing out by not thinking beyond the red carpet?

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News & Analysis

Pinterest IPO Raises $1.4 Billion as It Shuns Social-Media Tag

18 April 2019 • By Bloomberg

18 April 2019 • By Bloomberg

Chief executive Ben Silbermann likes to project a more virtuous, less competitive vision of Pinterest, but investors will still be scrutinising its advertising model.

News & Analysis

Pinterest IPO Raises $1.4 Billion as It Shuns Social-Media Tag

Chief executive Ben Silbermann likes to project a more virtuous, less competitive vision of Pinterest, but investors will still be scrutinising its advertising model.

BoF Professional Exclusive

Why Do Fashion Brands Still Advertise in Print?

10 April 2019 • By Amy Odell

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BoF Professional Exclusive

Why Do Fashion Brands Still Advertise in Print?

Consumers spend only a tiny fraction of their daily media consumption time with print magazines, yet many fashion brands continue to spend disproportionately on print advertising. Amy Odell investigates.

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News & Analysis

Will Apple News+ Threaten Digital Media Subscriptions?

25 March 2019 • By Reuters

25 March 2019 • By Reuters

At $10 per month, Apple's new service might be very attractive to casual readers who want to peruse a few articles each month from a variety of news sources.

News & Analysis

Will Apple News+ Threaten Digital Media Subscriptions?

At $10 per month, Apple's new service might be very attractive to casual readers who want to peruse a few articles each month from a variety of news sources.