Advertising

News & Analysis

Pinterest IPO Raises $1.4 Billion as It Shuns Social-Media Tag

18 April 2019 • By Bloomberg

18 April 2019 • By Bloomberg

Chief executive Ben Silbermann likes to project a more virtuous, less competitive vision of Pinterest, but investors will still be scrutinising its advertising model.

News & Analysis

Pinterest IPO Raises $1.4 Billion as It Shuns Social-Media Tag

Chief executive Ben Silbermann likes to project a more virtuous, less competitive vision of Pinterest, but investors will still be scrutinising its advertising model.

BoF Professional Exclusive

Why Do Fashion Brands Still Advertise in Print?

10 April 2019 • By Amy Odell

Share3 Comments

BoF Professional Exclusive

Why Do Fashion Brands Still Advertise in Print?

Consumers spend only a tiny fraction of their daily media consumption time with print magazines, yet many fashion brands continue to spend disproportionately on print advertising. Amy Odell investigates.

Share3 Comments

News & Analysis

Will Apple News+ Threaten Digital Media Subscriptions?

25 March 2019 • By Reuters

25 March 2019 • By Reuters

At $10 per month, Apple's new service might be very attractive to casual readers who want to peruse a few articles each month from a variety of news sources.

News & Analysis

Will Apple News+ Threaten Digital Media Subscriptions?

At $10 per month, Apple's new service might be very attractive to casual readers who want to peruse a few articles each month from a variety of news sources.

Media’s Revenue Stream Revolution: What Actually Works?

19 March 2019 • By Amy Odell

Media’s Revenue Stream Revolution: What Actually Works?

As demand for print advertising continues to drop, publishers are experimenting with a range of new revenue streams, with mixed results. Amy Odell does the analysis.

News & Analysis

Amazon Has a Big Advertising Business. Walmart Wants One Too

11 February 2019 • By Bloomberg

11 February 2019 • By Bloomberg

Retail giants are arguing that, while Facebook might know what customers like, and Google might know what they want, but only they know what they actually buy.

News & Analysis

Amazon Has a Big Advertising Business. Walmart Wants One Too

Retail giants are arguing that, while Facebook might know what customers like, and Google might know what they want, but only they know what they actually buy.

News & Analysis

Good Times Keep Rolling for Facebook and Google's Ad Businesses

28 January 2019 • By Bloomberg

28 January 2019 • By Bloomberg

Concerns over privacy and regulation aren’t hurting Facebook and Google's multibillion dollar advertising businesses.

News & Analysis

Good Times Keep Rolling for Facebook and Google's Ad Businesses

Concerns over privacy and regulation aren’t hurting Facebook and Google's multibillion dollar advertising businesses.

Sponsored Feature

Tumi Turns To Lenny and Zoë Kravitz For Latest Global Campaign

28 January 2019 • By BoF Team

Sponsored Feature

Tumi Turns To Lenny and Zoë Kravitz For Latest Global Campaign

Tumi has reimagined its core product and tapped Lenny and Zoë Kravitz to share its “generational” story. BoF speaks to rockstar Lenny Kravitz and Tumi creative director Victor Sanz to hear more.

BoF Professional Exclusive

Why Dolce & Gabbana Is Still Frozen Out of China

22 January 2019 • By Cathaleen Chen and Kati Chitrakorn

Share2 Comments

BoF Professional Exclusive

Why Dolce & Gabbana Is Still Frozen Out of China

Two months after Stefano Gabbana called Chinese consumers an 'ignorant dirty smelling mafia,' the brand remains frozen out of the world's biggest luxury market.

Share2 Comments

BoF Professional Exclusive

Dolce & Gabbana: Cultural Stupidity Can Be Costly

23 November 2018 • By BoF Team

23 November 2018 • By BoF Team

The rise of global markets and social media have changed the equation on cultural sensitivity. It’s time for brands to catch up.

Share7 Comments

BoF Professional Exclusive

Dolce & Gabbana: Cultural Stupidity Can Be Costly

The rise of global markets and social media have changed the equation on cultural sensitivity. It’s time for brands to catch up.

Share7 Comments

News & Analysis

Nike CEO Feels ‘Very Good and Proud’ of Kaepernick Campaign

25 September 2018 • By Bloomberg

25 September 2018 • By Bloomberg

Shares dipped following the ad’s release, but the sportswear giant quickly erased those losses.

News & Analysis

Nike CEO Feels ‘Very Good and Proud’ of Kaepernick Campaign

Shares dipped following the ad’s release, but the sportswear giant quickly erased those losses.