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Why the Fashion Industry Is Betting Big on Jennifer Lopez

16 January 2020 • By Rachel Deeley

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News & Analysis

Why the Fashion Industry Is Betting Big on Jennifer Lopez

The actress and singer is the face of Guess, Versace and Coach Spring 2020 campaigns, making her the rare celebrity in demand at every price point. What's behind her broad appeal?

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News & Analysis

Alibaba Praised for Ad Recognising Same-Sex Couples

9 January 2020 • By Reuters

9 January 2020 • By Reuters

Depictions of the LGBTQIA+ community in Chinese media are rare, but that hasn't stopped the advert from being circulated widely on social media.

News & Analysis

Alibaba Praised for Ad Recognising Same-Sex Couples

Depictions of the LGBTQIA+ community in Chinese media are rare, but that hasn't stopped the advert from being circulated widely on social media.

The Year Ahead: Are You Ready for Next Generation Social Networks?

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.

The Year Ahead: Are You Ready for Next Generation Social Networks?

As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.

BoF Professional Exclusive

Is This the End of Gendered Media?

15 November 2019 • By Chantal Fernandez

BoF Professional Exclusive

Is This the End of Gendered Media?

Seeing readers as demographics defined primarily by gender is no longer a sustainable business model. Appealing to readers’ shared interests and values is the future.

BoF Professional Exclusive

How to Advertise in the Digital Age

1 November 2019 • By M.C. Nanda

BoF Professional Exclusive

How to Advertise in the Digital Age

As Instagram and Facebook become oversaturated and expensive for brands, finding a healthy mix of advertising is becoming harder than ever.

News & Analysis

Luxury Brands Are Taking Over the Street Art Scene

23 July 2019 • By Bloomberg

23 July 2019 • By Bloomberg

Music and sportswear companies have been buying graffiti ads for several years. From Gucci to Louboutin, now, the luxury industry is getting in on the act.

News & Analysis

Luxury Brands Are Taking Over the Street Art Scene

Music and sportswear companies have been buying graffiti ads for several years. From Gucci to Louboutin, now, the luxury industry is getting in on the act.

BoF Professional Exclusive

Inside the Multi-Billion-Dollar Online Product Recommendation Economy

10 June 2019 • By Chantal Fernandez

BoF Professional Exclusive

Inside the Multi-Billion-Dollar Online Product Recommendation Economy

Publishers from Buzzfeed to Vogue to CNN are generating a growing amount of revenue from product reviews that steer readers to retailers’ websites. Behind the scenes, brands are locked in a battle to claim the most-coveted links.

News & Analysis

Walmart to Make First Direct Pitch to Corporate Ad Buyers

22 May 2019 • By Reuters

22 May 2019 • By Reuters

The planned meeting with large consumer goods brands marks the retailer's first effort to grow its nascent advertising business and challenge online ad leaders.

News & Analysis

Walmart to Make First Direct Pitch to Corporate Ad Buyers

The planned meeting with large consumer goods brands marks the retailer's first effort to grow its nascent advertising business and challenge online ad leaders.

BoF Professional Exclusive

Victoria's Secret Can Still Save Itself. Here's Where It Should Start.

15 May 2019 • By Alexandra Mondalek

BoF Professional Exclusive

Victoria's Secret Can Still Save Itself. Here's Where It Should Start.

The troubled lingerie brand has announced that it will no longer broadcast its fashion show on American network television. That’s a good first step, but more changes are needed to win back customers.

BoF Professional Exclusive

Capitalising on the Met Gala Moment Is Harder Than it Looks

7 May 2019 • By Chantal Fernandez

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BoF Professional Exclusive

Capitalising on the Met Gala Moment Is Harder Than it Looks

The Costume Institute benefit is fashion’s biggest night, but brands have few options to up the marketing potential. Are companies missing out by not thinking beyond the red carpet?

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