Apps

BoF Professional Exclusive

The Banned App Driving Fashion Sales from Moscow to Tehran

17 September 2020 • By Sam Gaskin

BoF Professional Exclusive

The Banned App Driving Fashion Sales from Moscow to Tehran

Telegram has become an increasingly valuable marketing channel for fashion brands operating in markets like Russia and Iran, where restrictions on freedom of expression make the encrypted app wildly popular.

BoF Professional Exclusive

What Does a US Ban on WeChat Mean for Fashion?

10 August 2020 • By Casey Hall

BoF Professional Exclusive

What Does a US Ban on WeChat Mean for Fashion?

Every US-based fashion company that does business with China or with Chinese consumers will be impacted by a ban on WeChat, but some brands will be hit harder than others.

BoF Professional Exclusive

Japan’s ‘Everything App’ Is a Big Opportunity for Fashion Brands

29 July 2020 • By Sam Gaskin

BoF Professional Exclusive

Japan’s ‘Everything App’ Is a Big Opportunity for Fashion Brands

Line is inextricably woven into the lives of Japanese consumers but fashion brands have not yet fully leveraged the app. Here’s how to use it to get more out of Japan’s $79 billion fashion market.

BoF Professional Exclusive

Want to Reach 170 Million Asian Consumers? Get This App.

29 June 2020 • By Sam Gaskin

BoF Professional Exclusive

Want to Reach 170 Million Asian Consumers? Get This App.

Gojek is ingrained in the consumer psyche across Southeast Asia. With recent investment from Facebook the ‘super-app’ is now valued at $10 billion and poised to boost e-commerce in the region.

The Year Ahead: Are You Ready for Next Generation Social Networks?

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.

The Year Ahead: Are You Ready for Next Generation Social Networks?

As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.

A New Social Network’s Radical Proposal: Ban #SponCon

13 November 2018 • By Cathaleen Chen

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A New Social Network’s Radical Proposal: Ban #SponCon

Two Jet.com and Moda Operandi alums are unveiling a new app that allows users to find product recommendations from their existing network of friends and family.

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Bits & Bytes | Instagram's Shopping App, Amazon to Become the Top Seller of Apparel in US

11 September 2018 • By Kristina Ezhova

11 September 2018 • By Kristina Ezhova

This week, Instagram is tapping into e-commerce with a new platform, while Amazon is projected to overtake Walmart as the number-one retailer of apparel in the US.

Bits & Bytes | Instagram's Shopping App, Amazon to Become the Top Seller of Apparel in US

This week, Instagram is tapping into e-commerce with a new platform, while Amazon is projected to overtake Walmart as the number-one retailer of apparel in the US.

Bits & Bytes | Target's Secret App, Louis Vuitton Expands E-Commerce in China

17 July 2018 • By Kristina Ezhova

17 July 2018 • By Kristina Ezhova

This week, Target has an invite-only app that lets members collaborate with the company's designers, while in mainland China customers gain access to Louis Vuitton's delivery service.

Bits & Bytes | Target's Secret App, Louis Vuitton Expands E-Commerce in China

This week, Target has an invite-only app that lets members collaborate with the company's designers, while in mainland China customers gain access to Louis Vuitton's delivery service.

BoF Professional Exclusive

Inside Snapchat’s Battle to Win Back Its Momentum

19 November 2017 • By Chantal Fernandez

BoF Professional Exclusive

Inside Snapchat’s Battle to Win Back Its Momentum

After a tumultuous first year on the public market, Snapchat is under pressure to deliver results. But will advertisers ever see the platform as more than a place to experiment?

News & Analysis

Snapchat Said to Have 150 Million Daily Users, Surpassing Twitter

2 June 2016 • By Bloomberg

2 June 2016 • By Bloomberg

Snapchat reportedly has 150 million people using the service each day, making the four-year-old messaging app more popular than Twitter.

News & Analysis

Snapchat Said to Have 150 Million Daily Users, Surpassing Twitter

Snapchat reportedly has 150 million people using the service each day, making the four-year-old messaging app more popular than Twitter.