Augmented Reality

BoF Professional Exclusive

Would You Buy a Virtual Pair of Nikes?

8 July 2019 • By Chavie Lieber

8 July 2019 • By Chavie Lieber

Brands are designing digital clothing, shoes and accessories, betting customers will spend real money on virtual fashion.

BoF Professional Exclusive

Would You Buy a Virtual Pair of Nikes?

Brands are designing digital clothing, shoes and accessories, betting customers will spend real money on virtual fashion.

Op-Ed | A New (Augmented) Reality for Brands and Retailers

9 April 2019 • By Sarah Willersdorf, Christine Barton, and Pierre Dupreelle

Op-Ed | A New (Augmented) Reality for Brands and Retailers

Companies that don't make use of augmented reality technologies may soon find themselves unable to compete, argue Sarah Willersdorf, Christine Barton and Pierre Dupreelle.

Bits & Bytes | LVMH Reportedly Backs Lyst, Google's Style Match Feature

15 May 2018 • By Kristina Ezhova

15 May 2018 • By Kristina Ezhova

This week, LVMH allegedly leads a new round of investment in Lyst, while Google launches a new image recognition technology.

Bits & Bytes | LVMH Reportedly Backs Lyst, Google's Style Match Feature

This week, LVMH allegedly leads a new round of investment in Lyst, while Google launches a new image recognition technology.

News & Analysis

Why Beauty Giants Are Snapping Up Technology Startups

17 April 2018 • By Bloomberg

17 April 2018 • By Bloomberg

Industry leaders are partnering with and buying up small startups in Silicon Valley and other tech hubs to gain expertise in artificial intelligence, augmented reality and other technologies.

News & Analysis

Why Beauty Giants Are Snapping Up Technology Startups

Industry leaders are partnering with and buying up small startups in Silicon Valley and other tech hubs to gain expertise in artificial intelligence, augmented reality and other technologies.

News & Analysis

L’Oréal Buys Beauty Tech Firm ModiFace

16 March 2018 • By Bloomberg

16 March 2018 • By Bloomberg

The move comes as the French cosmetics group looks to roll out more digital services, such as virtual make-up tests.

News & Analysis

L’Oréal Buys Beauty Tech Firm ModiFace

The move comes as the French cosmetics group looks to roll out more digital services, such as virtual make-up tests.

News & Analysis

Zara to Lure Millennials with Augmented Reality Displays

13 March 2018 • By Reuters

13 March 2018 • By Reuters

The world's biggest clothing retailer is introducing augmented reality to Zara window displays from April.

News & Analysis

Zara to Lure Millennials with Augmented Reality Displays

The world's biggest clothing retailer is introducing augmented reality to Zara window displays from April.

5 Technologies Transforming Retail in 2018

19 January 2018 • By Kati Chitrakorn

5 Technologies Transforming Retail in 2018

From artificial intelligence to blockchain, five important innovations can help fashion businesses make their processes more efficient, enhance user experience and offer an improved overall customer value proposition.

News & Analysis

First Amazon Alexa-Enabled Digital Glasses to Debut at CES

5 January 2018 • By Bloomberg

5 January 2018 • By Bloomberg

Amazon program allows third-party hardware manufacturers to put the digital assistant into their products.

News & Analysis

First Amazon Alexa-Enabled Digital Glasses to Debut at CES

Amazon program allows third-party hardware manufacturers to put the digital assistant into their products.

Vogue US Partners with Apple on Augmented-Reality Feature

10 November 2017 • By Victoria Berezhna

10 November 2017 • By Victoria Berezhna

In a bid to merge the magazine’s trend-driven content with high-tech, 'The Vogue Effect' lets iPhone X users add custom fashion filters to photos.

Vogue US Partners with Apple on Augmented-Reality Feature

In a bid to merge the magazine’s trend-driven content with high-tech, 'The Vogue Effect' lets iPhone X users add custom fashion filters to photos.

Op-Ed | Why Augmented Reality Changes Everything

8 November 2017 • By Ari Bloom

8 November 2017 • By Ari Bloom

Augmented reality has significant implications for fashion, but brands need to better identify, develop and deploy new technologies to stay ahead, argues Ari Bloom.

Op-Ed | Why Augmented Reality Changes Everything

Augmented reality has significant implications for fashion, but brands need to better identify, develop and deploy new technologies to stay ahead, argues Ari Bloom.