Augmented Reality

News & Analysis

Alibaba Leads Investment in Taiwanese Augmented Reality Start-Up

19 September 2019 • By Bloomberg

19 September 2019 • By Bloomberg

Alibaba will use Perfect Corp’s virtual try-on technology when selling products like lipstick and eyeliner on its Taobao and Tmall online shopping platforms.

News & Analysis

Alibaba Leads Investment in Taiwanese Augmented Reality Start-Up

Alibaba will use Perfect Corp’s virtual try-on technology when selling products like lipstick and eyeliner on its Taobao and Tmall online shopping platforms.

News & Analysis

Snap Launches New Augmented Reality Spectacles

13 August 2019 • By Reuters

13 August 2019 • By Reuters

The new version of Snap Inc's eyewear will be able to capture photos and videos and upload them directly to Snapchat, as the company works to develop its augmented reality features.

News & Analysis

Snap Launches New Augmented Reality Spectacles

The new version of Snap Inc's eyewear will be able to capture photos and videos and upload them directly to Snapchat, as the company works to develop its augmented reality features.

BoF Professional Exclusive

E-Commerce Is Boring. A Jeff Bezos-Backed Start-Up Wants to Change That.

6 August 2019 • By Chavie Lieber

6 August 2019 • By Chavie Lieber

A start-up is betting on virtual reality to spice up the online shopping experience. Goodbye thumbnail product images, hello 'underwater stores' and CGI yoga studios.

BoF Professional Exclusive

E-Commerce Is Boring. A Jeff Bezos-Backed Start-Up Wants to Change That.

A start-up is betting on virtual reality to spice up the online shopping experience. Goodbye thumbnail product images, hello 'underwater stores' and CGI yoga studios.

BoF Professional Exclusive

Would You Buy a Virtual Pair of Nikes?

8 July 2019 • By Chavie Lieber

8 July 2019 • By Chavie Lieber

Brands are designing digital clothing, shoes and accessories, betting customers will spend real money on virtual fashion.

BoF Professional Exclusive

Would You Buy a Virtual Pair of Nikes?

Brands are designing digital clothing, shoes and accessories, betting customers will spend real money on virtual fashion.

Op-Ed | A New (Augmented) Reality for Brands and Retailers

9 April 2019 • By Sarah Willersdorf, Christine Barton, and Pierre Dupreelle

Op-Ed | A New (Augmented) Reality for Brands and Retailers

Companies that don't make use of augmented reality technologies may soon find themselves unable to compete, argue Sarah Willersdorf, Christine Barton and Pierre Dupreelle.

Bits & Bytes | LVMH Reportedly Backs Lyst, Google's Style Match Feature

15 May 2018 • By Kristina Ezhova

15 May 2018 • By Kristina Ezhova

This week, LVMH allegedly leads a new round of investment in Lyst, while Google launches a new image recognition technology.

Bits & Bytes | LVMH Reportedly Backs Lyst, Google's Style Match Feature

This week, LVMH allegedly leads a new round of investment in Lyst, while Google launches a new image recognition technology.

News & Analysis

Why Beauty Giants Are Snapping Up Technology Startups

17 April 2018 • By Bloomberg

17 April 2018 • By Bloomberg

Industry leaders are partnering with and buying up small startups in Silicon Valley and other tech hubs to gain expertise in artificial intelligence, augmented reality and other technologies.

News & Analysis

Why Beauty Giants Are Snapping Up Technology Startups

Industry leaders are partnering with and buying up small startups in Silicon Valley and other tech hubs to gain expertise in artificial intelligence, augmented reality and other technologies.

News & Analysis

L’Oréal Buys Beauty Tech Firm ModiFace

16 March 2018 • By Bloomberg

16 March 2018 • By Bloomberg

The move comes as the French cosmetics group looks to roll out more digital services, such as virtual make-up tests.

News & Analysis

L’Oréal Buys Beauty Tech Firm ModiFace

The move comes as the French cosmetics group looks to roll out more digital services, such as virtual make-up tests.

News & Analysis

Zara to Lure Millennials with Augmented Reality Displays

13 March 2018 • By Reuters

13 March 2018 • By Reuters

The world's biggest clothing retailer is introducing augmented reality to Zara window displays from April.

News & Analysis

Zara to Lure Millennials with Augmented Reality Displays

The world's biggest clothing retailer is introducing augmented reality to Zara window displays from April.

5 Technologies Transforming Retail in 2018

19 January 2018 • By Kati Chitrakorn

5 Technologies Transforming Retail in 2018

From artificial intelligence to blockchain, five important innovations can help fashion businesses make their processes more efficient, enhance user experience and offer an improved overall customer value proposition.