Brand Reboots

News & Analysis

Baby Phat Urban Streetwear Line to Be Relaunched This Summer

8 March 2019 • By Bloomberg

8 March 2019 • By Bloomberg

The women’s line lead by Kimora Lee Simmons Leissner will focus on exposing it to millennials and Gen X customers that might not have been old enough to remember the original.

News & Analysis

Baby Phat Urban Streetwear Line to Be Relaunched This Summer

The women’s line lead by Kimora Lee Simmons Leissner will focus on exposing it to millennials and Gen X customers that might not have been old enough to remember the original.

Op-Ed | The Revolution Will Not Be Serifised: Why Every Luxury Brand’s Logo Looks the Same

25 January 2019 • By John Whelan

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Op-Ed | The Revolution Will Not Be Serifised: Why Every Luxury Brand’s Logo Looks the Same

Fashion’s branding clean slate is as much about erasing the past as it is about securing the future, argues John Whelan.

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Carlyle-Backed Twinset Plots Expansion

29 November 2017 • By Lauren Sherman

29 November 2017 • By Lauren Sherman

The Italian fashion brand will open its first US store in New York, with plans to take on London in 2018.

Carlyle-Backed Twinset Plots Expansion

The Italian fashion brand will open its first US store in New York, with plans to take on London in 2018.

How JJ Martin Became Milan’s Queen of Prints

24 November 2017 • By Osman Ahmed

How JJ Martin Became Milan’s Queen of Prints

La Double J has been a breakout star of the Milanese fashion world, but its formula for success is surprisingly simple.

As Branding Evolves, What’s a Logo Worth?

29 July 2017 • By Osman Ahmed

As Branding Evolves, What’s a Logo Worth?

Logos were once the symbolic and unwavering facet of a fashion house, but as branding becomes more nuanced in the digital age, logos are becoming more fluid than ever.

For High-Level Editors on the Job Hunt, Brands Beckon

8 July 2017 • By Chantal Fernandez

For High-Level Editors on the Job Hunt, Brands Beckon

But with so much talent in the marketplace as titles shuffle and downsize, the competition is tough for high-paying content marketing and consulting roles. What does it mean for a media industry in transition?

Made in America

Mark Cross: The American Luxury Brand Revival That Almost Wasn’t

16 June 2017 • By Chantal Fernandez

Made in America

Mark Cross: The American Luxury Brand Revival That Almost Wasn’t

How chief executive Neal J. Fox took a 165-year-old leather goods brand and turned it into a 21st century street style favourite by not being afraid to pivot — or take a gamble.

News & Analysis

J.Crew May Never Be the Same Again

6 June 2017 • By Bloomberg

6 June 2017 • By Bloomberg

Mickey Drexler has stepped down as chief executive officer of J.Crew Group Inc. as it struggles to attract shoppers.

News & Analysis

J.Crew May Never Be the Same Again

Mickey Drexler has stepped down as chief executive officer of J.Crew Group Inc. as it struggles to attract shoppers.

BoF Professional Exclusive

Salvatore Ferragamo: Waking a Sleeping Beauty

22 February 2017 • By Luca Solca

BoF Professional Exclusive

Salvatore Ferragamo: Waking a Sleeping Beauty

Salvatore Ferragamo’s CEO aims to outperform the luxury sector average by a factor of two, surpassing €2 billion in revenue by 2020.

Band of Outsiders, Take Two

24 August 2016 • By Lauren Sherman

Financial backer CLCC and a trio of Antwerp-based designers are reviving the indie label, which shuttered in 2015 after failing to pay its debts.

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Band of Outsiders, Take Two

Financial backer CLCC and a trio of Antwerp-based designers are reviving the indie label, which shuttered in 2015 after failing to pay its debts.

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