Brand Revival

News & Analysis

Italian Investor Looks to Grow Shanghai Tang Sales

21 February 2018 • By Reuters

21 February 2018 • By Reuters

After buying the brand in 2017 from Richemont, entrepreneur Alessandro Bastagli said he aims to increase the group’s sales by 15 to 20 percent next year.

News & Analysis

Italian Investor Looks to Grow Shanghai Tang Sales

After buying the brand in 2017 from Richemont, entrepreneur Alessandro Bastagli said he aims to increase the group’s sales by 15 to 20 percent next year.

Op-Ed | Logomania? Blame the Hipsters

10 February 2018 • By Liroy Choufan

10 February 2018 • By Liroy Choufan

80s nostalgia? Check. Instagram-friendly? Check. But more than anything, luxury brands have turned to logos to justify their prices in a world where consumers crave banal clothing, argues Liroy Choufan.

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Op-Ed | Logomania? Blame the Hipsters

80s nostalgia? Check. Instagram-friendly? Check. But more than anything, luxury brands have turned to logos to justify their prices in a world where consumers crave banal clothing, argues Liroy Choufan.

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Anne Chapelle’s Next Move: Rebooting Poiret

30 January 2018 • By Osman Ahmed

Anne Chapelle’s Next Move: Rebooting Poiret

The Belgian businesswoman behind the rise of Ann Demeulemeester and Haider Ackermann has taken on a new challenge: resurrecting Paul Poiret.

Sunspel’s Second Coming

14 November 2017 • By Sarah Shannon

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Sunspel’s Second Coming

How a former barrister rebooted a struggling business that began by selling boxer shorts to the British Empire with a focus on simplicity, an inspired retail strategy and the design eye of J.W. Anderson.

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News & Analysis

Abercrombie & Fitch Draws on Legacy for New Look

19 October 2017 • By Bloomberg

19 October 2017 • By Bloomberg

After years of declining sales, Abercrombie & Fitch is reinventing its namesake brand, shunning the exclusionary preppy stereotypes that made it a powerhouse of teen clothing.

News & Analysis

Abercrombie & Fitch Draws on Legacy for New Look

After years of declining sales, Abercrombie & Fitch is reinventing its namesake brand, shunning the exclusionary preppy stereotypes that made it a powerhouse of teen clothing.

Inside The Industry | How to Build a Brand in Fashion

29 September 2017 • By Osman Ahmed

Inside The Industry | How to Build a Brand in Fashion

Holli Rogers, Katie White and Leila Fataar joined BoF’s Nick Blunden to discuss the changing nature of branding in media, retail and publicity.

BoF Exclusive | Joshua Schulman’s Plans for Coach

28 September 2017 • By Lauren Sherman

BoF Exclusive | Joshua Schulman’s Plans for Coach

The freshly appointed chief executive outlines his three-prong plan to accelerate Coach’s transformation from handbag stalwart to lifestyle player — and spark much-needed sales growth.

At DVF, Multitasker Jonathan Saunders Revamps An Icon

8 September 2017 • By Lauren Sherman

At DVF, Multitasker Jonathan Saunders Revamps An Icon

A year into his tenure as the label's chief creative officer, Saunders is taking the commercial side of the business as seriously as his design duties. Is he succeeding?

Z Cavaricci Makes a Comeback

14 August 2017 • By Chantal Fernandez

14 August 2017 • By Chantal Fernandez

Founder James Cavaricci is releasing a limited-edition collection of the high-waisted, pleated pants that became one of the most memorable styles of the late 1980s and early 1990s.

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Z Cavaricci Makes a Comeback

Founder James Cavaricci is releasing a limited-edition collection of the high-waisted, pleated pants that became one of the most memorable styles of the late 1980s and early 1990s.

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Garance Doré Relaunches as Atelier Doré

3 April 2017 • By Lauren Sherman

3 April 2017 • By Lauren Sherman

The illustrator, writer and photographer is rebranding her company as Atelier Doré, which she believes better represents the suite of products — both business and consumer facing — that she and her team offers.

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Garance Doré Relaunches as Atelier Doré

The illustrator, writer and photographer is rebranding her company as Atelier Doré, which she believes better represents the suite of products — both business and consumer facing — that she and her team offers.

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