Business Growth

BoF Professional Exclusive

5 Lessons for Brands in Post-Pandemic China

28 April 2020 • By Casey Hall

BoF Professional Exclusive

5 Lessons for Brands in Post-Pandemic China

How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?

BoF Professional Exclusive

The Biggest Challenges Facing New Brands and How to Tackle Them

13 February 2020 • By Zoe Suen

BoF Professional Exclusive

The Biggest Challenges Facing New Brands and How to Tackle Them

From financing to navigating a shifting retail market, a host of obstacles are standing between emerging designers and sustainable growth.

News & Analysis

Farfetch Gets $250 Million Investment From Tencent and Dragoneer

30 January 2020 • By Chavie Lieber

30 January 2020 • By Chavie Lieber

The luxury online marketplace says it will use the money to expand in China.

News & Analysis

Farfetch Gets $250 Million Investment From Tencent and Dragoneer

The luxury online marketplace says it will use the money to expand in China.

How to Grow a Brand Beyond a Buzz Moment

15 January 2020 • By Tamison O'Connor

How to Grow a Brand Beyond a Buzz Moment

An “It” product or hot new brand can easily disappear from Instagram feeds within days, if not hours. Here’s how brands can turn an unexpected viral moment into long-term growth.

The Year Ahead: It's Time to Look Beyond China

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

As some successful players become over-reliant on China and others struggle, companies should consider spreading their risk by expanding to other high-growth geographies.

The Year Ahead: It's Time to Look Beyond China

As some successful players become over-reliant on China and others struggle, companies should consider spreading their risk by expanding to other high-growth geographies.

BoF Professional Exclusive

Ganni’s Guerrilla Approach to Global Growth

14 October 2019 • By Sarah Kent

BoF Professional Exclusive

Ganni’s Guerrilla Approach to Global Growth

The Danish label is part of a generation of social-media-savvy brands that are betting on activating their powerful online communities to help smooth a path to international expansion.

News & Analysis

Victoria’s Secret Online Rival ThirdLove Tests First Real Store

18 July 2019 • By Bloomberg

18 July 2019 • By Bloomberg

The e-commerce lingerie retailer is planning to scale up by opening up its first brick-and-mortar store.

News & Analysis

Victoria’s Secret Online Rival ThirdLove Tests First Real Store

The e-commerce lingerie retailer is planning to scale up by opening up its first brick-and-mortar store.

News & Analysis

Revolve's Influencer Strategy Helps Draw Slew of Buy Ratings

2 July 2019 • By Bloomberg

2 July 2019 • By Bloomberg

The clothing company was rated highly by Wall Street analysts, as shares rise by 7.3 percent.

News & Analysis

Revolve's Influencer Strategy Helps Draw Slew of Buy Ratings

The clothing company was rated highly by Wall Street analysts, as shares rise by 7.3 percent.

News & Analysis

Britain's Boohoo Bucks Subdued Retail Market With Stellar Sales

12 June 2019 • By Reuters

12 June 2019 • By Reuters

The online fashion retailer is seeing rapid expansion, with shares up 42 percent and revenue growth of 39 percent to £254.3m in its first fiscal first quarter.

News & Analysis

Britain's Boohoo Bucks Subdued Retail Market With Stellar Sales

The online fashion retailer is seeing rapid expansion, with shares up 42 percent and revenue growth of 39 percent to £254.3m in its first fiscal first quarter.

Start-Up School: How to Write a Business Plan

3 June 2019 • By BoF Team

Start-Up School: How to Write a Business Plan

A step-by-step guide to formulate your business strategy to kick-start your fashion company.