China

Using Famous Faces to Impress Chinese Consumers Just Got Trickier

2 July 2020 • By Casey Hall

BoF Professional Exclusive

Using Famous Faces to Impress Chinese Consumers Just Got Trickier

Marketing to Chinese consumers in a time of crisis means that brands with tighter budgets need to consider new ways of leveraging Chinese influencers and celebrities.

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Expecting Miracles from China’s Retail Market? Don't.

25 June 2020 • By Zoe Suen

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BoF Professional Exclusive

Expecting Miracles from China’s Retail Market? Don't.

Despite a stronger recovery than most, China is not immune from the economic pain of the pandemic. Are global brands ready for the challenges that China’s ‘new normal’ will bring?

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Inside Michael Jordan's Eight-Year Trademark Battle in China

24 June 2020 • By Casey Hall

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BoF Professional Exclusive

Inside Michael Jordan's Eight-Year Trademark Battle in China

Brands can learn a lot from the case of Michael Jordan vs Qiaodan Sports. Not only does it provide a cautionary tale about protecting IP rights in China but the legal dispute also shines a new light on the $3 billion sneaker brand at a time of rapid growth.

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Intelligence

A ‘Second Wave’ of Covid-19 Hit China. Will It Dent Consumer Confidence?

23 June 2020 • By Casey Hall

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Intelligence

A ‘Second Wave’ of Covid-19 Hit China. Will It Dent Consumer Confidence?

A new outbreak in Beijing is bad news for China’s recovery but how serious is it for retail in the capital and for brands reliant on the broader national market?

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6 Ways to Boost Sales During the 618 Shopping Festival

18 June 2020 • By Casey Hall

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6 Ways to Boost Sales During the 618 Shopping Festival

With billions of dollars of merchandise sold by more than one hundred thousand brands, China’s discount-focused shopping festivals are impossible to ignore but difficult to get right. Here are six ways to make them work.

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Alibaba and JD.com Face US Threat. Should Brands Be Concerned?

11 June 2020 • By Casey Hall

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Alibaba and JD.com Face US Threat. Should Brands Be Concerned?

New US legislation could cause an exodus of Chinese tech giants from American stock exchanges. At a time when fashion companies are more reliant than ever on these e-commerce players the stakes are high.

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Uncategorized

Chinese E-tailer JD.com Files for Second Listing on Hong Kong Stock Exchange

5 June 2020 • By Bloomberg

China's second-largest online retailer could launch the offering to raise at least $2 billion as soon as next week.

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Uncategorized

Chinese E-tailer JD.com Files for Second Listing on Hong Kong Stock Exchange

China's second-largest online retailer could launch the offering to raise at least $2 billion as soon as next week.

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How Brandy Melville Became a Badge of Honour in China

4 June 2020 • By Casey Hall

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BoF Professional Exclusive

How Brandy Melville Became a Badge of Honour in China

By thumbing its nose at almost every market entry convention, the teen brand has quickly gained cult status among local ‘BM Girls.’ Though its current level of buzz may be hard to sustain, the brand’s experience in China reveals a lot about the rapidly changing market.

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Intelligence

Bubble Tea Plus Beauty Equals Guaranteed Buzz

3 June 2020 • By Casey Hall

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Intelligence

Bubble Tea Plus Beauty Equals Guaranteed Buzz

Luxury beauty brands would probably scoff at the idea of launching co-branded products with a coffee chain. So why are Fenty Beauty, Clarins and Clinique all clamouring to collaborate with Chinese tea chain Heytea?

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What a Chinese Student Exodus Would Mean for Fashion

1 June 2020 • By Zoe Suen

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What a Chinese Student Exodus Would Mean for Fashion

Travel restrictions, health concerns and anti-Chinese sentiment are disrupting students' plans, with ramifications for fashion schools, luxury brands and the industry at large.

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