Consumer Spending

BoF Professional Exclusive

Will Luxury Resale Take Off in China? It’s Complicated.

21 May 2020 • By Casey Hall

BoF Professional Exclusive

Will Luxury Resale Take Off in China? It’s Complicated.

Before the pandemic there were hopes that young Chinese consumers were finally warming to the idea of luxury resale after cultural taboos about secondhand clothes abated. But with post-virus safety concerns now front of mind the market has hit another impasse.

News & Analysis

French Connection Warns It Could Run out of Cash Within Months

19 May 2020 • By Reuters

19 May 2020 • By Reuters

The British retailer is holding talks with investors in a bid to secure new funding after the company said it has struggled to access government support schemes.

News & Analysis

French Connection Warns It Could Run out of Cash Within Months

The British retailer is holding talks with investors in a bid to secure new funding after the company said it has struggled to access government support schemes.

BoF Professional Exclusive

5 Strategies for Chinese Valentine’s Day

19 May 2020 • By Casey Hall

BoF Professional Exclusive

5 Strategies for Chinese Valentine’s Day

Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.

BoF Professional Exclusive

Will Millennial Debt Threaten China’s Luxury Rebound?

7 May 2020 • By Zoe Suen and Aminah Khan

BoF Professional Exclusive

Will Millennial Debt Threaten China’s Luxury Rebound?

Brands need to investigate how consumer debt will impact their recovery plans in the world’s largest luxury market. While some experts downplay concerns, others believe it could throw a spanner in the works.

News & Analysis

Hong Kong Retail Sales Down 42% Amid the Covid-19 Crisis

5 May 2020 • By Reuters

5 May 2020 • By Reuters

Sales dropped to HK$23 billion in March — the 14th consecutive month of decline.

News & Analysis

Hong Kong Retail Sales Down 42% Amid the Covid-19 Crisis

Sales dropped to HK$23 billion in March — the 14th consecutive month of decline.

Op-Ed | 6 Predictions for Luxury in a Post-Virus World

29 April 2020 • By Jean-Noël Kapferer and Jean Révis

Op-Ed | 6 Predictions for Luxury in a Post-Virus World

When the coronavirus crisis subsides, the luxury sector will eventually bounce back, but the market will have changed, write Jean-Noël Kapferer and Jean Revis.

BoF Professional Exclusive

5 Lessons for Brands in Post-Pandemic China

28 April 2020 • By Casey Hall

BoF Professional Exclusive

5 Lessons for Brands in Post-Pandemic China

How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?

BoF Professional Exclusive

Try Virtual Vouchers Instead of Deep Discounting

23 April 2020 • By Casey Hall

BoF Professional Exclusive

Try Virtual Vouchers Instead of Deep Discounting

Global giants like Zara, H&M and Nike are experimenting with virtual vouchers to get people spending again in China. Should other brands follow suit to avoid the potentially harmful practice of deep discounting?

BoF Professional Exclusive

Patriotic Consumers Are Changing the Chinese Market. Here’s How.

16 April 2020 • By Casey Hall

BoF Professional Exclusive

Patriotic Consumers Are Changing the Chinese Market. Here’s How.

As nationalism grows in post-pandemic China, global brands must work hard to compete against popular local players and tread even more carefully in the world’s largest fashion market.

Op-Ed | An Enlightened Post-Pandemic Consumer? Don’t Count on It.

15 April 2020 • By Eugene Rabkin

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Op-Ed | An Enlightened Post-Pandemic Consumer? Don’t Count on It.

Some believe coronavirus will prompt fashion consumers to reassess their values and shift spending away from fast fashion and luxury megabrands. They are wrong, argues Eugene Rabkin.

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