Consumer Spending

Gen-Z Shopping: Separating Myth from Reality — Download the Case Study

8 October 2020 • By M.C. Nanda

Gen-Z Shopping: Separating Myth from Reality — Download the Case Study

A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.

Op-Ed | What Consumers Really Think About Sustainability

22 September 2020 • By Sarah Willersdorf and Robbin Mitchell

Op-Ed | What Consumers Really Think About Sustainability

Consumers’ mixed signals on sustainability pose tough but surmountable obstacles for fashion brands, argue Sarah Willersdorf and Robbin Mitchell.

News & Analysis

Primark Profit Could Top Forecast After Robust Post-Lockdown Trading

7 September 2020 • By Reuters

7 September 2020 • By Reuters

In July Associated British Foods forecast full year adjusted operating profit for Primark in a range of $396-$462 million.

News & Analysis

Primark Profit Could Top Forecast After Robust Post-Lockdown Trading

In July Associated British Foods forecast full year adjusted operating profit for Primark in a range of $396-$462 million.

News & Analysis

US Consumer Spending Rebound Cools, Hinting at More Risk Ahead

28 August 2020 • By Bloomberg

28 August 2020 • By Bloomberg

The deceleration in spending — which accounts for about two-thirds of the national economy — marks a tempering in the economic recovery following two months of stronger gains.

News & Analysis

US Consumer Spending Rebound Cools, Hinting at More Risk Ahead

The deceleration in spending — which accounts for about two-thirds of the national economy — marks a tempering in the economic recovery following two months of stronger gains.

BoF Professional Exclusive

Why Aren’t More Chinese Department Stores Going Bankrupt?

27 August 2020 • By Casey Hall

BoF Professional Exclusive

Why Aren’t More Chinese Department Stores Going Bankrupt?

While consolidation continues in China’s department store sector, the pandemic hasn’t dramatically hastened store closures and bankruptcies the way it has in the US. What’s their secret?

BoF Professional Exclusive

Now That Everyone Has Sweatpants, What Else Do They Want to Buy?

13 August 2020 • By Tamison O'Connor

BoF Professional Exclusive

Now That Everyone Has Sweatpants, What Else Do They Want to Buy?

Everyone knows that loungewear is having a moment. BoF breaks down three other booming, fashion-adjacent categories — and how the industry is moving to capture some of the spend.

News & Analysis

Asos Boosts Sales and Profit Outlook on Strong Demand

12 August 2020 • By Reuters

12 August 2020 • By Reuters

The British online fashion retailer forecast a pretax profit in the region of $170-$196 million for its 2019-20 year.

News & Analysis

Asos Boosts Sales and Profit Outlook on Strong Demand

The British online fashion retailer forecast a pretax profit in the region of $170-$196 million for its 2019-20 year.

BoF Professional Exclusive

Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?

6 August 2020 • By Casey Hall

BoF Professional Exclusive

Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?

Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.

News & Analysis

Amazon Launches in Sweden Amid Online Shopping Wave

4 August 2020 • By Bloomberg

4 August 2020 • By Bloomberg

The move follows after the e-commerce giant reported record profits last week and projected third-quarter revenue of up to $93 billion.

News & Analysis

Amazon Launches in Sweden Amid Online Shopping Wave

The move follows after the e-commerce giant reported record profits last week and projected third-quarter revenue of up to $93 billion.

BoF Professional Exclusive

Japan’s ‘Everything App’ Is a Big Opportunity for Fashion Brands

29 July 2020 • By Sam Gaskin

BoF Professional Exclusive

Japan’s ‘Everything App’ Is a Big Opportunity for Fashion Brands

Line is inextricably woven into the lives of Japanese consumers but fashion brands have not yet fully leveraged the app. Here’s how to use it to get more out of Japan’s $79 billion fashion market.