Contemporary

BoF Professional Exclusive

The Contemporary Market Needs a Rebrand

3 August 2020 • By Chantal Fernandez

BoF Professional Exclusive

The Contemporary Market Needs a Rebrand

How will middle-market labels that survive the pandemic convince shoppers their products are worth their price tag? The answer may be to get out of department stores — and tweak the narrative.

BoF Professional Exclusive

The 5 Most Important Things a Brand Must Do When Building a Direct-to-Consumer Business

19 April 2019 • By Brian Baskin

BoF Professional Exclusive

The 5 Most Important Things a Brand Must Do When Building a Direct-to-Consumer Business

Labels that used to be available only at the local mall are changing their distribution models in order to build a direct, and hopefully more profitable, relationship with the consumer. But it's a tricky move to pull off.

Contemporary Label Nanushka Expands into Menswear

14 December 2018 • By Rachel Deeley

14 December 2018 • By Rachel Deeley

The buzzy womenswear brand, known for its playful designs, is launching its first men’s collection at New York Fashion Week in February.

Contemporary Label Nanushka Expands into Menswear

The buzzy womenswear brand, known for its playful designs, is launching its first men’s collection at New York Fashion Week in February.

John Targon's Fast Exit Complicates Marc Jacobs Reboot

19 April 2018 • By Chantal Fernandez

19 April 2018 • By Chantal Fernandez

The Baja East designer was hired to overhaul the lower-priced product, which once accounted for 80 percent of the brand's revenue.

John Targon's Fast Exit Complicates Marc Jacobs Reboot

The Baja East designer was hired to overhaul the lower-priced product, which once accounted for 80 percent of the brand's revenue.

Elizabeth and James Doubles Down on DTC, Introduces Watches and E-Commerce

24 November 2017 • By Lauren Sherman

24 November 2017 • By Lauren Sherman

With a new category and channel launched just in time for the holiday shopping season, the label is further developing its direct sales strategy.

Elizabeth and James Doubles Down on DTC, Introduces Watches and E-Commerce

With a new category and channel launched just in time for the holiday shopping season, the label is further developing its direct sales strategy.

What's Next for French Contemporary?

3 July 2017 • By Osman Ahmed

What's Next for French Contemporary?

The French contemporary wave that gave birth to brands like Sandro, Maje and The Kooples is evolving.

How Tibi’s Amy Smilovic Crawled Out of the Contemporary Trap

20 July 2016 • By Lauren Sherman

How Tibi’s Amy Smilovic Crawled Out of the Contemporary Trap

In a time when contemporary brands are on the wane, the 19-year-old label has managed to more than double its sales through a series of instinctual, pragmatic moves.

Andrew Rosen Talks Trouble in the Contemporary Market

3 February 2016 • By Lauren Sherman

Contemporary brands are feeling the squeeze. Theory chief executive Andrew Rosen — the man who pioneered the category — reflects on the state of the market and what's next.

Share4 Comments

Andrew Rosen Talks Trouble in the Contemporary Market

Contemporary brands are feeling the squeeze. Theory chief executive Andrew Rosen — the man who pioneered the category — reflects on the state of the market and what's next.

Share4 Comments

Fondation Louis Vuitton Takes Flight

20 October 2014 • By Hettie Judah

Fondation Louis Vuitton Takes Flight

The wing-like carapace of Frank Gehry’s building for the Louis Vuitton Foundation blows fresh air through the luxury goods house.

The Frieze Effect

13 October 2014 • By Hettie Judah

13 October 2014 • By Hettie Judah

The Frieze Effect