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BoF Professional Exclusive

The Contemporary Market Needs a Rebrand

3 August 2020 • By Chantal Fernandez

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BoF Professional Exclusive

The Contemporary Market Needs a Rebrand

How will middle-market labels that survive the pandemic convince shoppers their products are worth their price tag? The answer may be to get out of department stores — and tweak the narrative.
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BoF Professional Exclusive

The 5 Most Important Things a Brand Must Do When Building a Direct-to-Consumer Business

19 April 2019 • By Brian Baskin

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BoF Professional Exclusive

The 5 Most Important Things a Brand Must Do When Building a Direct-to-Consumer Business

Labels that used to be available only at the local mall are changing their distribution models in order to build a direct, and hopefully more profitable, relationship with the consumer. But it's a tricky move to pull off.
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News Bites

Contemporary Label Nanushka Expands into Menswear

14 December 2018 • By Rachel Deeley

14 December 2018 • By Rachel Deeley

The buzzy womenswear brand, known for its playful designs, is launching its first men’s collection at New York Fashion Week in February.
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News Bites

Contemporary Label Nanushka Expands into Menswear

The buzzy womenswear brand, known for its playful designs, is launching its first men’s collection at New York Fashion Week in February.
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News Bites

John Targon's Fast Exit Complicates Marc Jacobs Reboot

19 April 2018 • By Chantal Fernandez

19 April 2018 • By Chantal Fernandez

The Baja East designer was hired to overhaul the lower-priced product, which once accounted for 80 percent of the brand's revenue.
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News Bites

John Targon's Fast Exit Complicates Marc Jacobs Reboot

The Baja East designer was hired to overhaul the lower-priced product, which once accounted for 80 percent of the brand's revenue.
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News Bites

Elizabeth and James Doubles Down on DTC, Introduces Watches and E-Commerce

24 November 2017 • By Lauren Sherman

24 November 2017 • By Lauren Sherman

With a new category and channel launched just in time for the holiday shopping season, the label is further developing its direct sales strategy.
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News Bites

Elizabeth and James Doubles Down on DTC, Introduces Watches and E-Commerce

With a new category and channel launched just in time for the holiday shopping season, the label is further developing its direct sales strategy.
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Intelligence

What's Next for French Contemporary?

3 July 2017 • By Osman Ahmed

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Intelligence

What's Next for French Contemporary?

The French contemporary wave that gave birth to brands like Sandro, Maje and The Kooples is evolving.
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Turning Point

How Tibi’s Amy Smilovic Crawled Out of the Contemporary Trap

20 July 2016 • By Lauren Sherman

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Turning Point

How Tibi’s Amy Smilovic Crawled Out of the Contemporary Trap

In a time when contemporary brands are on the wane, the 19-year-old label has managed to more than double its sales through a series of instinctual, pragmatic moves.
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Intelligence

Andrew Rosen Talks Trouble in the Contemporary Market

3 February 2016 • By Lauren Sherman

Contemporary brands are feeling the squeeze. Theory chief executive Andrew Rosen — the man who pioneered the category — reflects on the state of the market and what's next.

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Intelligence

Andrew Rosen Talks Trouble in the Contemporary Market

Contemporary brands are feeling the squeeze. Theory chief executive Andrew Rosen — the man who pioneered the category — reflects on the state of the market and what's next.
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Intelligence

Fondation Louis Vuitton Takes Flight

20 October 2014 • By Hettie Judah

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Intelligence

Fondation Louis Vuitton Takes Flight

The wing-like carapace of Frank Gehry’s building for the Louis Vuitton Foundation blows fresh air through the luxury goods house.
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Intelligence

The Frieze Effect

13 October 2014 • By Hettie Judah

13 October 2014 • By Hettie Judah

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Intelligence

The Frieze Effect

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