Digital

Case Study: How Dior Plugged Into Digital China

9 December 2019 • By Casey Hall

Case Study: How Dior Plugged Into Digital China

In our latest in-depth case study, BoF examines Christian Dior's strategy to plug into China's digital ecosystem and win the attention of young Chinese consumers, one of the most in-demand consumer groups for luxury brands today.

News & Analysis

Kering Moves to Tighten Grip on E-Commerce

7 June 2019 • By Reuters

7 June 2019 • By Reuters

The Gucci owner is expanding its e-commerce operations focusing on its own branded sites to sell its luxury products or ventures where it can control its image and client data.

News & Analysis

Kering Moves to Tighten Grip on E-Commerce

The Gucci owner is expanding its e-commerce operations focusing on its own branded sites to sell its luxury products or ventures where it can control its image and client data.

The Business of Beauty

Why International Beauty Brands Are Piling into South Korea

19 December 2018 • By Kati Chitrakorn

The Business of Beauty

Why International Beauty Brands Are Piling into South Korea

Global players from Givenchy Beauty to Sephora are targeting the growing opportunity in South Korea, but a phalanx of homegrown brands stands in their way.

News & Analysis

Kering to Take Control of E-Commerce, Ending YNAP Partnership

26 November 2018 • By Kati Chitrakorn

26 November 2018 • By Kati Chitrakorn

The move follows rival conglomerate Richemont's takeover of Yoox Net-a-Porter.

News & Analysis

Kering to Take Control of E-Commerce, Ending YNAP Partnership

The move follows rival conglomerate Richemont's takeover of Yoox Net-a-Porter.

BoF Professional Exclusive

Can Legacy Media Survive the Digital Tsunami?

2 November 2018 • By Amy Odell

BoF Professional Exclusive

Can Legacy Media Survive the Digital Tsunami?

If you think things are bad now, just wait until marketers realign their budgets with the actual media-technology consumption habits of consumers. But there’s hope, says Amy Odell.

BoF Professional Exclusive

How to Hire for Fashion’s New World Order

8 October 2018 • By Lauren Sherman

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BoF Professional Exclusive

How to Hire for Fashion’s New World Order

Rebooting analogue organisations for a digital world starts with building the right team with the right talent profile.

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Learn How to Create Content to Engage Your Audience

24 September 2018 • By BoF Team

24 September 2018 • By BoF Team

Take BoF's online Digital Marketing course to learn how to create content that connects with global audiences from Paper Communications' Drew Elliott.

Learn How to Create Content to Engage Your Audience

Take BoF's online Digital Marketing course to learn how to create content that connects with global audiences from Paper Communications' Drew Elliott.

Op-Ed | What Fashion Must Learn from Apple’s $1 Trillion Milestone

18 August 2018 • By John Thorbeck

18 August 2018 • By John Thorbeck

Fashion’s future is a long going out of business sale, unless it turns itself upside down, argues John Thorbeck.

Op-Ed | What Fashion Must Learn from Apple’s $1 Trillion Milestone

Fashion’s future is a long going out of business sale, unless it turns itself upside down, argues John Thorbeck.

News & Analysis

WSJ. Magazine’s Tenth Anniversary Issue Is Big, But Its Digital Ambitions Are Bigger

15 August 2018 • By Chantal Fernandez

News & Analysis

WSJ. Magazine’s Tenth Anniversary Issue Is Big, But Its Digital Ambitions Are Bigger

The newspaper’s lucrative luxury supplement is marking a decade in print with its biggest issue yet — and investments in its digital future.

Bits & Bytes | H&M Bets on AI, The Rise of Digital Supermodels

14 August 2018 • By Kristina Ezhova

14 August 2018 • By Kristina Ezhova

This week, H&M turns to tech to build a stronger business and drive operational efficiencies, while a new wave of modelling agencies offer brands virtual models.

Bits & Bytes | H&M Bets on AI, The Rise of Digital Supermodels

This week, H&M turns to tech to build a stronger business and drive operational efficiencies, while a new wave of modelling agencies offer brands virtual models.