Digital

Beyond Avon and Mary Kay, Why Social Selling Still Works

3 August 2017 • By Kati Chitrakorn

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Beyond Avon and Mary Kay, Why Social Selling Still Works

Thanks to the growing 'gig economy' and the rise of social media, social selling businesses are thriving.

Op-Ed | The Age of Digital Darwinism

16 June 2017 • By Antonio Achille

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Op-Ed | The Age of Digital Darwinism

What does it take to survive and prosper in a luxury market where digital is becoming the new centre of a brand's gravity?

Can Luxury Challengers Take Burberry’s Digital Crown?

6 April 2017 • By Limei Hoang

6 April 2017 • By Limei Hoang

While Burberry remains the top digital brand in luxury fashion, its advantage over its competitors is narrowing.

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Can Luxury Challengers Take Burberry’s Digital Crown?

While Burberry remains the top digital brand in luxury fashion, its advantage over its competitors is narrowing.

News Bites | Chaos Denies Jony Ive Report, Marques’Almeida's Interactive Campaign

20 March 2017 • By BoF Team

In today's News Bites, Charlotte Stockdale denies a report that Apple chief design officer Jony Ive is an investor in her accessories brand, Chaos, plus a first look at Marques’Almeida's new interactive campaign.

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News Bites | Chaos Denies Jony Ive Report, Marques’Almeida's Interactive Campaign

In today's News Bites, Charlotte Stockdale denies a report that Apple chief design officer Jony Ive is an investor in her accessories brand, Chaos, plus a first look at Marques’Almeida's new interactive campaign.

News & Analysis

Off The Catwalk, Bloggers and Editors Vie For Fashion Fans

15 March 2017 • By Reuters

15 March 2017 • By Reuters

The power of bloggers, who use the internet and social media to cover the biannual womenswear events in New York, London, Milan and Paris, as well as everyday fashion, has grown to rival that of traditional glossy magazines.

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News & Analysis

Off The Catwalk, Bloggers and Editors Vie For Fashion Fans

The power of bloggers, who use the internet and social media to cover the biannual womenswear events in New York, London, Milan and Paris, as well as everyday fashion, has grown to rival that of traditional glossy magazines.

Hearst’s President of Digital on How to Win the New Media Wars

2 February 2017 • By Vikram Alexei Kansara

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Hearst’s President of Digital on How to Win the New Media Wars

Troy Young, president of Hearst Magazines Digital Media, identifies seven principles for building a successful media business for the internet age.

News & Analysis

The TJ Maxx Strategy: How One Huge American Retailer Ignored the Internet and Won

21 December 2016 • By Bloomberg

21 December 2016 • By Bloomberg

TJ Maxx and Marshalls, owned by parent company TJX Cos. Inc. are a rarity in the retail universe.

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News & Analysis

The TJ Maxx Strategy: How One Huge American Retailer Ignored the Internet and Won

TJ Maxx and Marshalls, owned by parent company TJX Cos. Inc. are a rarity in the retail universe.

What Fashion Can Learn from Music

6 December 2016 • By Vikram Alexei Kansara

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What Fashion Can Learn from Music

Will.i.am and LVMH chief digital officer Ian Rogers took the stage at VOICES to discuss how technology is transforming fashion and what the luxury business can learn from music’s digital disruption.

This Week in Fashion

As Online Sales Soar, Brands Must Boost Digital Innovation

2 December 2016 • By BoF Team

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This Week in Fashion

As Online Sales Soar, Brands Must Boost Digital Innovation

Booming e-commerce sales on Black Friday underscore the need for continued digital investment, but front-end upgrades are only the tip of the iceberg.

The Dark Side of Digital Luxury

18 October 2016 • By Luca Solca

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The Dark Side of Digital Luxury

Along with tremendous opportunity, digital presents unmistakable strategic threats to luxury brands, argues Luca Solca.