Digital

Can Legacy Media Survive the Digital Tsunami?

2 November 2018 • By Amy Odell

Can Legacy Media Survive the Digital Tsunami?

If you think things are bad now, just wait until marketers realign their budgets with the actual media-technology consumption habits of consumers. But there’s hope, says Amy Odell.

How to Hire for Fashion’s New World Order

8 October 2018 • By Lauren Sherman

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How to Hire for Fashion’s New World Order

Rebooting analogue organisations for a digital world starts with building the right team with the right talent profile.

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Learn How to Create Content to Engage Your Audience

24 September 2018 • By BoF Team

24 September 2018 • By BoF Team

Take BoF's online Digital Marketing course to learn how to create content that connects with global audiences from Paper Communications' Drew Elliott.

Learn How to Create Content to Engage Your Audience

Take BoF's online Digital Marketing course to learn how to create content that connects with global audiences from Paper Communications' Drew Elliott.

News & Analysis

Inside the Revolution at Condé Nast International

14 September 2018 • By The New York Times

News & Analysis

Inside the Revolution at Condé Nast International

With more editorial firepower in London, and new titles opening in new markets, the spotlight falls on the publishing giant’s next moves.

Op-Ed | What Fashion Must Learn from Apple’s $1 Trillion Milestone

18 August 2018 • By John Thorbeck

18 August 2018 • By John Thorbeck

Fashion’s future is a long going out of business sale, unless it turns itself upside down, argues John Thorbeck.

Op-Ed | What Fashion Must Learn from Apple’s $1 Trillion Milestone

Fashion’s future is a long going out of business sale, unless it turns itself upside down, argues John Thorbeck.

News & Analysis

WSJ. Magazine’s Tenth Anniversary Issue Is Big, But Its Digital Ambitions Are Bigger

15 August 2018 • By Chantal Fernandez

News & Analysis

WSJ. Magazine’s Tenth Anniversary Issue Is Big, But Its Digital Ambitions Are Bigger

The newspaper’s lucrative luxury supplement is marking a decade in print with its biggest issue yet — and investments in its digital future.

Bits & Bytes | H&M Bets on AI, The Rise of Digital Supermodels

14 August 2018 • By Kristina Ezhova

14 August 2018 • By Kristina Ezhova

This week, H&M turns to tech to build a stronger business and drive operational efficiencies, while a new wave of modelling agencies offer brands virtual models.

Bits & Bytes | H&M Bets on AI, The Rise of Digital Supermodels

This week, H&M turns to tech to build a stronger business and drive operational efficiencies, while a new wave of modelling agencies offer brands virtual models.

News & Analysis

Flipkart Unveils Loyalty Programme to Counter Amazon Prime

1 August 2018 • By Reuters

1 August 2018 • By Reuters

The Indian online retailer will be launching its second loyalty programme later this month, a move aimed at boosting customer retention.

News & Analysis

Flipkart Unveils Loyalty Programme to Counter Amazon Prime

The Indian online retailer will be launching its second loyalty programme later this month, a move aimed at boosting customer retention.

Farfetch Acquires Chinese Digital Marketing Agency

20 July 2018 • By Casey Hall

20 July 2018 • By Casey Hall

The fashion e-commerce platform has acquired CuriosityChina in a bid to boost its presence in the world's second-largest luxury market.

Farfetch Acquires Chinese Digital Marketing Agency

The fashion e-commerce platform has acquired CuriosityChina in a bid to boost its presence in the world's second-largest luxury market.

Bits & Bytes | Target's Secret App, Louis Vuitton Expands E-Commerce in China

17 July 2018 • By Kristina Ezhova

17 July 2018 • By Kristina Ezhova

This week, Target has an invite-only app that lets members collaborate with the company's designers, while in mainland China customers gain access to Louis Vuitton's delivery service.

Bits & Bytes | Target's Secret App, Louis Vuitton Expands E-Commerce in China

This week, Target has an invite-only app that lets members collaborate with the company's designers, while in mainland China customers gain access to Louis Vuitton's delivery service.