Digital

BoF Professional Exclusive

How to Work With Buyers Right Now

5 June 2020 • By Chantal Fernandez

BoF Professional Exclusive

How to Work With Buyers Right Now

Brands and buyers are turning to digital platforms to sell upcoming collections. But success will require a blend of new and old-fashioned strategies.

The New Normal: The Innovation Imperative Is Here to Stay

17 April 2020 • By BoF Team and McKinsey & Company

The New Normal: The Innovation Imperative Is Here to Stay

Companies will need to embed crisis-born innovations into long-term strategies to future-proof their business models, resulting in radical and enduring changes to their organisations and the wider industry, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.

The New Normal: Digital Is Set For a Step Change

15 April 2020 • By BoF Team and McKinsey & Company

The New Normal: Digital Is Set For a Step Change

Lockdowns and social distancing measures have made digital an urgent priority across the entire value chain but navigating the recovery will require sustained focus on scaling up and strengthening digital competencies, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.

Case Study: How Dior Plugged Into Digital China

9 December 2019 • By Casey Hall

Case Study: How Dior Plugged Into Digital China

In our latest in-depth case study, BoF examines Christian Dior's strategy to plug into China's digital ecosystem and win the attention of young Chinese consumers, one of the most in-demand consumer groups for luxury brands today.

News & Analysis

Kering Moves to Tighten Grip on E-Commerce

7 June 2019 • By Reuters

7 June 2019 • By Reuters

The Gucci owner is expanding its e-commerce operations focusing on its own branded sites to sell its luxury products or ventures where it can control its image and client data.

News & Analysis

Kering Moves to Tighten Grip on E-Commerce

The Gucci owner is expanding its e-commerce operations focusing on its own branded sites to sell its luxury products or ventures where it can control its image and client data.

The Business of Beauty

Why International Beauty Brands Are Piling into South Korea

19 December 2018 • By Kati Chitrakorn

The Business of Beauty

Why International Beauty Brands Are Piling into South Korea

Global players from Givenchy Beauty to Sephora are targeting the growing opportunity in South Korea, but a phalanx of homegrown brands stands in their way.

News & Analysis

Kering to Take Control of E-Commerce, Ending YNAP Partnership

26 November 2018 • By Kati Chitrakorn

26 November 2018 • By Kati Chitrakorn

The move follows rival conglomerate Richemont's takeover of Yoox Net-a-Porter.

News & Analysis

Kering to Take Control of E-Commerce, Ending YNAP Partnership

The move follows rival conglomerate Richemont's takeover of Yoox Net-a-Porter.

BoF Professional Exclusive

Can Legacy Media Survive the Digital Tsunami?

2 November 2018 • By Amy Odell

BoF Professional Exclusive

Can Legacy Media Survive the Digital Tsunami?

If you think things are bad now, just wait until marketers realign their budgets with the actual media-technology consumption habits of consumers. But there’s hope, says Amy Odell.

BoF Professional Exclusive

How to Hire for Fashion’s New World Order

8 October 2018 • By Lauren Sherman

Share2 Comments

BoF Professional Exclusive

How to Hire for Fashion’s New World Order

Rebooting analogue organisations for a digital world starts with building the right team with the right talent profile.

Share2 Comments

Learn How to Create Content to Engage Your Audience

24 September 2018 • By BoF Team

24 September 2018 • By BoF Team

Take BoF's online Digital Marketing course to learn how to create content that connects with global audiences from Paper Communications' Drew Elliott.

Learn How to Create Content to Engage Your Audience

Take BoF's online Digital Marketing course to learn how to create content that connects with global audiences from Paper Communications' Drew Elliott.