News Bites

Lena Dunham’s Lenny Letter Leaving Hearst for Condé Nast

14 October 2017 • By Chantal Fernandez

14 October 2017 • By Chantal Fernandez

The advertising partnership with the twice-weekly feminist newsletter from the creators of HBO’s “Girls” will mark a new type of deal for Condé Nast.

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News Bites

Lena Dunham’s Lenny Letter Leaving Hearst for Condé Nast

The advertising partnership with the twice-weekly feminist newsletter from the creators of HBO’s “Girls” will mark a new type of deal for Condé Nast.

BoF Exclusive

BoF Exclusive | Condé Nast To Launch New LGBTQ Media Brand

4 October 2017 • By Chantal Fernandez

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BoF Exclusive

BoF Exclusive | Condé Nast To Launch New LGBTQ Media Brand

The new multi-platform title — called Them — was conceived by Teen Vogue’s Phillip Picardi. Newly appointed chief revenue officer Pamela Drucker Mann sees it as a template for launching future brands.

News & Analysis

Inside Goop's First Print Issue

20 September 2017 • By Chantal Fernandez

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News & Analysis

Inside Goop's First Print Issue

Gwyneth Paltrow's content-and-commerce company is growing at a rapid clip, with market sources pinning its revenue to at least $45 million in 2017. The CEO-meets-EIC breaks down what it took to bring Goop to life on the page.

News Bites

The New Potato Flips the Script on Digital Media Model

18 September 2017 • By Tamison O'Connor

18 September 2017 • By Tamison O'Connor

The goal, according to founders Danielle and Laura Kosann, is not to increase their current 2 million page views per month, but drive deeper engagement with existing readers.

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News Bites

The New Potato Flips the Script on Digital Media Model

The goal, according to founders Danielle and Laura Kosann, is not to increase their current 2 million page views per month, but drive deeper engagement with existing readers.

Intelligence

A New Chapter at the Cut

18 August 2017 • By Chantal Fernandez

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Intelligence

A New Chapter at the Cut

With newly promoted editor-in-chief and president Stella Bugbee at the helm and a fresh site design, New York magazine’s women’s vertical cements its transformation from fashion blog to feminist media brand.

This Week in Fashion

Why Are Goop and Airbnb Teaming Up with Condé Nast and Hearst?

5 May 2017 • By BoF Team

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This Week in Fashion

Why Are Goop and Airbnb Teaming Up with Condé Nast and Hearst?

In the last week, two very different digital brands have announced partnerships with traditional media giants that will land them on newsstands with printed magazines. Why?

BoF Exclusive

Inside Condé Nast’s Digital Strategy

3 April 2017 • By Chantal Fernandez

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BoF Exclusive

Inside Condé Nast’s Digital Strategy

The publishing giant is finally on the digital offensive. But is it too little, too late? BoF sits down with chief executive Bob Sauerberg and chief digital officer Fred Santarpia.

News & Analysis

Adidas Looks to Social Media Stars to Double Women's Market Share

14 March 2017 • By Bloomberg

14 March 2017 • By Bloomberg

The increased female focus is part of Adidas’s strategy to boost profit by as much as 22 percent each year through 2020 and close a profitability gap with rival Nike.

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News & Analysis

Adidas Looks to Social Media Stars to Double Women's Market Share

The increased female focus is part of Adidas’s strategy to boost profit by as much as 22 percent each year through 2020 and close a profitability gap with rival Nike.

BoF Exclusive

Teen Vogue Digital Editorial Director Phillip Picardi to Also Oversee Allure Digital

3 March 2017 • By Chantal Fernandez

3 March 2017 • By Chantal Fernandez

In an unusual move for Condé Nast, the young editor will lead digital at both titles.

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BoF Exclusive

Teen Vogue Digital Editorial Director Phillip Picardi to Also Oversee Allure Digital

In an unusual move for Condé Nast, the young editor will lead digital at both titles.

BoF Exclusive

Carine Roitfeld Breaks Silence on Strategy

21 February 2017 • By Vikram Alexei Kansara and Chantal Fernandez

Five months after her split from Stephen Gan's Fashion Media Group and three months after inking a deeper partnership with Hearst, Carine Roitfeld tells BoF about her plans for CR Fashion Book and beyond.

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BoF Exclusive

Carine Roitfeld Breaks Silence on Strategy

Five months after her split from Stephen Gan's Fashion Media Group and three months after inking a deeper partnership with Hearst, Carine Roitfeld tells BoF about her plans for CR Fashion Book and beyond.