Digital Media

News & Analysis

Condé Nast Sees Early Returns on Its Pivot to Video

23 October 2018 • By Chantal Fernandez

News & Analysis

Condé Nast Sees Early Returns on Its Pivot to Video

Chief revenue and marketing officer Pamela Drucker Mann announces a reorganisation of the advertising division that will make it more nimble after a challenging year that has the publisher shifting its mindset in a competitive market.

BoF Professional

Men's Media Courts the Streetwear Crowd

10 October 2018 • By Chantal Fernandez

BoF Professional

Men's Media Courts the Streetwear Crowd

Can publications keep up with a community that increasingly lives on forums and social media?

The Rise of Drake’s OVO Label

5 October 2018 • By Christopher Morency

The Rise of Drake’s OVO Label

The contemporary sportswear line, co-owned by Canadian rapper Drake and business partners Oliver El-Khatib and Noah "40" Shebib, is expected to reach $50 million in revenue this year.

New Hearst Magazines President Bets on ‘Content with Purpose’

26 September 2018 • By Chantal Fernandez

New Hearst Magazines President Bets on ‘Content with Purpose’

Troy Young, who took the reins from David Carey in July, speaks exclusively to BoF about his vision for the publishing giant.

Under Scrutiny, Goop Embraces Science

24 August 2018 • By Cathaleen Chen

Under Scrutiny, Goop Embraces Science

Facing years of claims that it peddles pseudoscience, Gwyneth Paltrow's Goop is hiring real scientists to test and set guidelines for the products it sells. On the agenda: vetting the cosmic powers of 'Brain Dust.'

Chinese Shoppers Can’t Get Enough of ‘Haitao’

1 June 2018 • By Zoe Suen

Chinese Shoppers Can’t Get Enough of ‘Haitao’

Start-ups are disrupting China's booming $125 billion cross-border e-commerce trade, providing an alternative to giant platforms accused of manipulating traffic, to force brands into exclusive partnerships.

Vogue Alumna Jaime Perlman Launches Magazine

31 May 2018 • By Christopher Morency

The new title, More or Less, features interviews with Heron Preston, Chloë Sevigny and Telfar Clemens.

Vogue Alumna Jaime Perlman Launches Magazine

The new title, More or Less, features interviews with Heron Preston, Chloë Sevigny and Telfar Clemens.

News & Analysis

Cosmopolitan Wants to be Known for More Than Sex Tips and Unicorns

16 May 2018 • By Chantal Fernandez

16 May 2018 • By Chantal Fernandez

The Hearst title's new digital director wants to set a fresh tone without sacrificing the viral content that’s made the website a success.

News & Analysis

Cosmopolitan Wants to be Known for More Than Sex Tips and Unicorns

The Hearst title's new digital director wants to set a fresh tone without sacrificing the viral content that’s made the website a success.

Drew Elliott's Formula to Break the Internet

7 May 2018 • By BoF Team

Drew Elliott's Formula to Break the Internet

In 2014, Drew Elliott drove 16 million people to Paper's website in two days. Now, with excerpts from BoF's online education course, Digital Marketing with Drew Elliott, we breakdown his formula for how to #BreakTheInternet.

Digital Media in 2018: Only the Strong Will Survive

18 April 2018 • By Chantal Fernandez

Digital Media in 2018: Only the Strong Will Survive

Facing a turbulent media environment, publishers are refining their approach to content, platform and monetisation in a bid for survival.