Digital Media

Under Scrutiny, Goop Embraces Science

24 August 2018 • By Cathaleen Chen

Under Scrutiny, Goop Embraces Science

Facing years of claims that it peddles pseudoscience, Gwyneth Paltrow's Goop is hiring real scientists to test and set guidelines for the products it sells. On the agenda: vetting the cosmic powers of 'Brain Dust.'

Chinese Shoppers Can’t Get Enough of ‘Haitao’

1 June 2018 • By Zoe Suen

Chinese Shoppers Can’t Get Enough of ‘Haitao’

Start-ups are disrupting China's booming $125 billion cross-border e-commerce trade, providing an alternative to giant platforms accused of manipulating traffic, to force brands into exclusive partnerships.

Vogue Alumna Jaime Perlman Launches Magazine

31 May 2018 • By Christopher Morency

The new title, More or Less, features interviews with Heron Preston, Chloë Sevigny and Telfar Clemens.

Vogue Alumna Jaime Perlman Launches Magazine

The new title, More or Less, features interviews with Heron Preston, Chloë Sevigny and Telfar Clemens.

News & Analysis

Cosmopolitan Wants to be Known for More Than Sex Tips and Unicorns

16 May 2018 • By Chantal Fernandez

16 May 2018 • By Chantal Fernandez

The Hearst title's new digital director wants to set a fresh tone without sacrificing the viral content that’s made the website a success.

News & Analysis

Cosmopolitan Wants to be Known for More Than Sex Tips and Unicorns

The Hearst title's new digital director wants to set a fresh tone without sacrificing the viral content that’s made the website a success.

Drew Elliott's Formula to Break the Internet

7 May 2018 • By BoF Team

Drew Elliott's Formula to Break the Internet

In 2014, Drew Elliott drove 16 million people to Paper's website in two days. Now, with excerpts from BoF's online education course, Digital Marketing with Drew Elliott, we breakdown his formula for how to #BreakTheInternet.

Digital Media in 2018: Only the Strong Will Survive

18 April 2018 • By Chantal Fernandez

Digital Media in 2018: Only the Strong Will Survive

Facing a turbulent media environment, publishers are refining their approach to content, platform and monetisation in a bid for survival.

Vice Relaunches Amuse as Luxury Travel Play

16 April 2018 • By Lauren Sherman

16 April 2018 • By Lauren Sherman

Once conceived as a lifestyle-focused offshoot of i-D, Vice Media’s growing fashion and luxury group is repositioning the property to target affluent, experience-seeking men.

Vice Relaunches Amuse as Luxury Travel Play

Once conceived as a lifestyle-focused offshoot of i-D, Vice Media’s growing fashion and luxury group is repositioning the property to target affluent, experience-seeking men.

This Week in Fashion

A Five Point Plan for Condé Nast

6 April 2018 • By BoF Team

This Week in Fashion

A Five Point Plan for Condé Nast

In the second quarter of 2018, digital revenue at the legacy publisher is set to match print revenue for the first time, but Condé Nast still has work to do to set itself up for long-term survival — or a sale.

What Vanity Fair’s Lena Waithe Cover Says About Magazines in the Digital Age

26 March 2018 • By Amy Odell

What Vanity Fair’s Lena Waithe Cover Says About Magazines in the Digital Age

Today, making a statement that drives online engagement is more important than newsstand sales, argues Amy Odell.

How Magazines Can Make Money from E-Commerce

20 March 2018 • By Amy Odell

How Magazines Can Make Money from E-Commerce

E-commerce isn't just digital media's buzzword du jour, it's replacing 'pivot to video' as the thing publishers are most obsessed with. But how to make it work?