Digital Media

News & Analysis

Snap Launches Dynamic Ads to Draw More Advertisers

17 October 2019 • By Reuters

17 October 2019 • By Reuters

The tech company's new advertising strategy will help it compete for digital ad dollars in a market dominated by Google and Facebook.

News & Analysis

Snap Launches Dynamic Ads to Draw More Advertisers

The tech company's new advertising strategy will help it compete for digital ad dollars in a market dominated by Google and Facebook.

News & Analysis

Vice Media to Acquire Refinery29 in Drive for Female Audiences

2 October 2019 • By Bloomberg

2 October 2019 • By Bloomberg

The deal marks the biggest move yet by Vice Chief Executive Officer Nancy Dubuc, who has been trying to revive the once high-flying media company since taking over last year.

News & Analysis

Vice Media to Acquire Refinery29 in Drive for Female Audiences

The deal marks the biggest move yet by Vice Chief Executive Officer Nancy Dubuc, who has been trying to revive the once high-flying media company since taking over last year.

BoF Professional Exclusive

The Future of Diet Prada

14 August 2019 • By Amy Odell

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BoF Professional Exclusive

The Future of Diet Prada

Will the industry watchdog mature its approach and find a business model that works — or go up in flames?

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BoF Professional Exclusive

Meghan Markle’s Vogue: When Activism Is More Fashionable Than Fashion

2 August 2019 • By BoF Team

BoF Professional Exclusive

Meghan Markle’s Vogue: When Activism Is More Fashionable Than Fashion

This week, the cover of British Vogue’s September issue, guest-edited by the Duchess of Sussex, lit up the internet. It featured neither fashion nor Meghan.

BoF Professional Exclusive

Why Anna Wintour Is (Still) One of Condé Nast’s Most Powerful Assets

30 July 2019 • By Amy Odell

BoF Professional Exclusive

Why Anna Wintour Is (Still) One of Condé Nast’s Most Powerful Assets

The company's artistic director and editor of American Vogue has extraordinary power and influence. What happens when she eventually steps down?

Madame Figaro Launches Hong Kong Edition

28 June 2019 • By Zoe Suen and Divia Harilela

28 June 2019 • By Zoe Suen and Divia Harilela

The French weekly is expanding into another East Asian market after taking on China and Japan, but some wonder whether now is the right time to be launching local Hong Kong editions.

Madame Figaro Launches Hong Kong Edition

The French weekly is expanding into another East Asian market after taking on China and Japan, but some wonder whether now is the right time to be launching local Hong Kong editions.

Community Spotlight

Vogue China's Daniela Paudice: 'I Wish We Would Come to a More Complete Understanding of How We Will Evolve'

4 May 2019 • By BoF Team

4 May 2019 • By BoF Team

This week, we meet BoF Professional member Daniela Paudice, fashion director at large for Vogue China, Vogue Me and Vogue Film.

Community Spotlight

Vogue China's Daniela Paudice: 'I Wish We Would Come to a More Complete Understanding of How We Will Evolve'

This week, we meet BoF Professional member Daniela Paudice, fashion director at large for Vogue China, Vogue Me and Vogue Film.

The BoF Podcast: Highsnobiety to Partner with Prada on E-Commerce Launch

1 May 2019 • By BoF Team

1 May 2019 • By BoF Team

The streetwear platform plans to launch its own private label before the end of the year and projects that its online shop will account for 50 percent of overall revenue within five years. Founder David Fischer talks about the new initiative.

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The BoF Podcast: Highsnobiety to Partner with Prada on E-Commerce Launch

The streetwear platform plans to launch its own private label before the end of the year and projects that its online shop will account for 50 percent of overall revenue within five years. Founder David Fischer talks about the new initiative.

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BoF Professional Exclusive

Why Do Fashion Brands Still Advertise in Print?

10 April 2019 • By Amy Odell

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BoF Professional Exclusive

Why Do Fashion Brands Still Advertise in Print?

Consumers spend only a tiny fraction of their daily media consumption time with print magazines, yet many fashion brands continue to spend disproportionately on print advertising. Amy Odell investigates.

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News & Analysis

Will Apple News+ Threaten Digital Media Subscriptions?

25 March 2019 • By Reuters

25 March 2019 • By Reuters

At $10 per month, Apple's new service might be very attractive to casual readers who want to peruse a few articles each month from a variety of news sources.

News & Analysis

Will Apple News+ Threaten Digital Media Subscriptions?

At $10 per month, Apple's new service might be very attractive to casual readers who want to peruse a few articles each month from a variety of news sources.