Direct to Consumer

Op-Ed | How Indie Brands Can Create Connection in the Age of Amazon

23 August 2018 • By Brady Donnelly

23 August 2018 • By Brady Donnelly

Brands like Glossier and Everlane have found success outside the usual retail channels. Replicating their achievements takes careful planning and a strong identity, argues Brady Donnelly.

Op-Ed | How Indie Brands Can Create Connection in the Age of Amazon

Brands like Glossier and Everlane have found success outside the usual retail channels. Replicating their achievements takes careful planning and a strong identity, argues Brady Donnelly.

Walmart to Launch Everlane Rival

7 August 2018 • By Lauren Sherman

7 August 2018 • By Lauren Sherman

The yet-to-be named line will target Gen Z consumers.

Share4 Comments

Walmart to Launch Everlane Rival

The yet-to-be named line will target Gen Z consumers.

Share4 Comments

The BoF Podcast: Inside the Retail Hurricane with Doug Stephens

6 July 2018 • By BoF Team

6 July 2018 • By BoF Team

Listen to Doug Stephens aka the Retail Prophet discuss the death of wholesale, the shift to direct-to-consumer, embracing uncertainty and how to confront Amazon.

The BoF Podcast: Inside the Retail Hurricane with Doug Stephens

Listen to Doug Stephens aka the Retail Prophet discuss the death of wholesale, the shift to direct-to-consumer, embracing uncertainty and how to confront Amazon.

Why Digital Brands Are Invading Department Stores

22 June 2018 • By Cathaleen Chen

22 June 2018 • By Cathaleen Chen

Traditional retailers are bringing internet-born, direct-to-consumer brands into their stores as a way to draw millennials, creating new models for wholesale partnerships in the process.

Why Digital Brands Are Invading Department Stores

Traditional retailers are bringing internet-born, direct-to-consumer brands into their stores as a way to draw millennials, creating new models for wholesale partnerships in the process.

Eyewear Brand Jimmy Fairly Plots UK Expansion

19 June 2018 • By Victoria Berezhna

19 June 2018 • By Victoria Berezhna

The French direct-to-consumer eyewear label is entering the UK with a new London store, e-commerce and plans for 14 more outposts in 2018.

Eyewear Brand Jimmy Fairly Plots UK Expansion

The French direct-to-consumer eyewear label is entering the UK with a new London store, e-commerce and plans for 14 more outposts in 2018.

Alibaba Snaps Up Stake in Ordre

18 May 2018 • By Sarah Shannon

18 May 2018 • By Sarah Shannon

Ordre, a digital platform for wholesaling fashion, has attracted investment from China’s largest e-commerce platform, which plans to put some of the start-up’s technology to use to sell directly to consumers.

Alibaba Snaps Up Stake in Ordre

Ordre, a digital platform for wholesaling fashion, has attracted investment from China’s largest e-commerce platform, which plans to put some of the start-up’s technology to use to sell directly to consumers.

The BoF Podcast: Inside Scott Sternberg's Direct-to-Consumer Comeback

6 April 2018 • By BoF Team

6 April 2018 • By BoF Team

This week on Inside Fashion, the founder of Band of Outsiders talks to Imran Amed about his new apparel brand and the secret to creating a successful fashion business in the digital age.

The BoF Podcast: Inside Scott Sternberg's Direct-to-Consumer Comeback

This week on Inside Fashion, the founder of Band of Outsiders talks to Imran Amed about his new apparel brand and the secret to creating a successful fashion business in the digital age.

6 Tips for Taking Your Brand Direct-to-Consumer

28 March 2018 • By Lauren Sherman

6 Tips for Taking Your Brand Direct-to-Consumer

A slew of wholesale-dependent brands are eager to shift their sales strategies towards direct retail — but it’s not easy.

For Direct-to-Consumer Brands, Scaling Isn’t Easy

14 November 2017 • By Chantal Fernandez

14 November 2017 • By Chantal Fernandez

Barriers to entry in online fashion are lower than ever, but in a crowded and competitive online marketplace, scaling and customer retention remain significant challenges.

For Direct-to-Consumer Brands, Scaling Isn’t Easy

Barriers to entry in online fashion are lower than ever, but in a crowded and competitive online marketplace, scaling and customer retention remain significant challenges.

How BFF Marketing Became the M.O. for Women’s Direct-to-Consumer Brands

23 October 2017 • By Pandora Sykes

How BFF Marketing Became the M.O. for Women’s Direct-to-Consumer Brands

The approach — predicated on the notion that a brand is your ‘best friend forever’ — is the core narrative behind the rise of some of the most successful direct-to-consumer womenswear and beauty brands.