Direct to Consumer

Outdoor Voices CEO Tyler Haney Steps Down As Losses Mount

21 February 2020 • By Lauren Sherman, Cathaleen Chen, and Chantal Fernandez

BoF Professional Exclusive

Outdoor Voices CEO Tyler Haney Steps Down As Losses Mount

Existing investors, including General Catalyst, have provided a lifeline for the activewear label, which continues to lose money on customer acquisition as it struggles to broaden its audience.

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BoF Professional Exclusive

The Biggest Challenges Facing New Brands and How to Tackle Them

13 February 2020 • By Zoe Suen

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BoF Professional Exclusive

The Biggest Challenges Facing New Brands and How to Tackle Them

From financing to navigating a shifting retail market, a host of obstacles are standing between emerging designers and sustainable growth.

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BoF Professional Exclusive

The New Rules for Going Direct-to-Consumer

11 February 2020 • By Chavie Lieber

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BoF Professional Exclusive

The New Rules for Going Direct-to-Consumer

With increased competition and costs mounting, the playbook for selling products direct is changing. Here's how to do it in 2020.

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Case Study

Case Study: How to Talk to Customers About Fashion's Dirty Secrets

10 February 2020 • By Sarah Kent

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Case Study

Case Study: How to Talk to Customers About Fashion's Dirty Secrets

Brands like Everlane, Reformation and Veja have grabbed the attention of coveted Millennial and Gen-Z consumers with promises of radical transparency on company ethics, sustainability and pricing. But following through is a delicate balancing act. Our latest in-depth case study investigates.

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BoF Professional Exclusive

Casper’s IPO Will Be a Moment of Truth for Fashion’s Start-Ups

2 February 2020 • By Brian Baskin

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BoF Professional Exclusive

Casper’s IPO Will Be a Moment of Truth for Fashion’s Start-Ups

This week, everyone will be talking about Casper's IPO, the state of New York Fashion Week and Macy's strategy update. Get your BoF Professional Cheat Sheet.

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News & Analysis

Away Appoints New CEO Amid Workplace Controversy

9 December 2019 • By Cathaleen Chen

Lululemon COO Stuart Haselden will replace co-founder Steph Korey as the fast-growing luggage brand's new leader.

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News & Analysis

Away Appoints New CEO Amid Workplace Controversy

Lululemon COO Stuart Haselden will replace co-founder Steph Korey as the fast-growing luggage brand's new leader.

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Intelligence

The Direct-to-Consumer Reckoning

19 November 2019 • By Cathaleen Chen

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Intelligence

The Direct-to-Consumer Reckoning

For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.

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News Bites

Hill House Home Ramps Up With Fashion and Baby Push

18 November 2019 • By Tamison O'Connor

The direct-to-consumer lifestyle brand has secured its first financing round ahead of the launch of its baby vertical, months after branching into leisure apparel.

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News Bites

Hill House Home Ramps Up With Fashion and Baby Push

The direct-to-consumer lifestyle brand has secured its first financing round ahead of the launch of its baby vertical, months after branching into leisure apparel.

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BoF Professional Exclusive

How to Advertise in the Digital Age

1 November 2019 • By M.C. Nanda

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BoF Professional Exclusive

How to Advertise in the Digital Age

As Instagram and Facebook become oversaturated and expensive for brands, finding a healthy mix of advertising is becoming harder than ever.

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BoF Professional Exclusive

How an Uncool Menswear Brand Struck It Big

28 October 2019 • By Chavie Lieber

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BoF Professional Exclusive

How an Uncool Menswear Brand Struck It Big

Untuckit, the boastfully unfashionable but wildly popular American menswear company, is one of the biggest brands to emerge from the fashion start-up scene in recent years.

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