Direct to Consumer

BoF Professional Exclusive

#BoFLIVE: The New Rules of Going DTC

26 May 2020 • By BoF Team

26 May 2020 • By BoF Team

Gone are the days of aggressive customer acquisition, returns on paid marketing investment and single hero products as surefire ways to capture the imagination of the coveted Millennial and Gen-Z consumer.

BoF Professional Exclusive

#BoFLIVE: The New Rules of Going DTC

Gone are the days of aggressive customer acquisition, returns on paid marketing investment and single hero products as surefire ways to capture the imagination of the coveted Millennial and Gen-Z consumer.

BoF Professional Exclusive

How to Go From Wholesale to Direct-To-Consumer

4 May 2020 • By Cathaleen Chen

BoF Professional Exclusive

How to Go From Wholesale to Direct-To-Consumer

For apparel labels reliant on multi-brand retailers for sales, developing a direct business has never been more important. But how can you go DTC in the middle of the pandemic? Here’s BoF’s guide to pivoting online during a time – and cash – crunch.

BoF Professional Exclusive

The State of the Direct-to-Consumer Market

27 April 2020 • By Cathaleen Chen

BoF Professional Exclusive

The State of the Direct-to-Consumer Market

Online brands were facing profitability challenges before the crisis struck. Now, they must confront dramatically lower valuations and the possibility of being sold in distress — or worse.

BoF Professional Exclusive

The Battle to Become China’s Glossier

5 March 2020 • By Casey Hall

BoF Professional Exclusive

The Battle to Become China’s Glossier

Global brands need to up their game if they want to compete with fast-moving Chinese beauty players building billion-dollar businesses that are fine-tuned for the local market.

BoF Professional Exclusive

Is Silicon Valley’s Love Affair With Direct-to-Consumer Brands Over?

27 February 2020 • By Cathaleen Chen

BoF Professional Exclusive

Is Silicon Valley’s Love Affair With Direct-to-Consumer Brands Over?

As direct-to-consumer product companies confront an unsustainable focus on top line growth, their backers too are shifting gears, opting to invest more cautiously and with tempered expectations.

BoF Professional Exclusive

Outdoor Voices CEO Tyler Haney Steps Down As Losses Mount

21 February 2020 • By Lauren Sherman, Cathaleen Chen, and Chantal Fernandez

BoF Professional Exclusive

Outdoor Voices CEO Tyler Haney Steps Down As Losses Mount

Existing investors, including General Catalyst, have provided a lifeline for the activewear label, which continues to lose money on customer acquisition as it struggles to broaden its audience.

BoF Professional Exclusive

The Biggest Challenges Facing New Brands and How to Tackle Them

13 February 2020 • By Zoe Suen

BoF Professional Exclusive

The Biggest Challenges Facing New Brands and How to Tackle Them

From financing to navigating a shifting retail market, a host of obstacles are standing between emerging designers and sustainable growth.

BoF Professional Exclusive

The New Rules for Going Direct-to-Consumer

11 February 2020 • By Chavie Lieber

BoF Professional Exclusive

The New Rules for Going Direct-to-Consumer

With increased competition and costs mounting, the playbook for selling products direct is changing. Here's how to do it in 2020.

Case Study: How to Talk to Customers About Fashion's Dirty Secrets

10 February 2020 • By Sarah Kent

Case Study: How to Talk to Customers About Fashion's Dirty Secrets

Brands like Everlane, Reformation and Veja have grabbed the attention of coveted Millennial and Gen-Z consumers with promises of radical transparency on company ethics, sustainability and pricing. But following through is a delicate balancing act. Our latest in-depth case study investigates.

BoF Professional Exclusive

Casper’s IPO Will Be a Moment of Truth for Fashion’s Start-Ups

2 February 2020 • By Brian Baskin

BoF Professional Exclusive

Casper’s IPO Will Be a Moment of Truth for Fashion’s Start-Ups

This week, everyone will be talking about Casper's IPO, the state of New York Fashion Week and Macy's strategy update. Get your BoF Professional Cheat Sheet.