Direct to Consumer

Shakeup Spells Trouble at J.Crew

18 November 2018 • By Brian Baskin

Shakeup Spells Trouble at J.Crew

This week, everyone will be talking about the abrupt departure of J.Crew's CEO, Black Friday's shopping frenzy and growing pessimism about mass retailers on Wall Street. Read our BoF Professional Cheat Sheet.

The Renegade Eyewear Brand Breaking All the Rules

16 November 2018 • By Zoe Suen

The Renegade Eyewear Brand Breaking All the Rules

Despite avoiding advertising, influencers and discount deals, British direct-to-consumer eyewear brand Cubitts has opened seven stores in five years and is in it for the long haul.

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Drive Episode 5: Warby Parker Founders on Forging Their Own Path

12 October 2018 • By BoF Team

12 October 2018 • By BoF Team

In episode five of BoF’s podcast series Drive, delivered by DHL, the co-founders of Warby Parker discuss how being industry outsiders helped them in their entrepreneurial journey, and why the opportunity keeps growing as the company does.

Sponsored Feature

Drive Episode 5: Warby Parker Founders on Forging Their Own Path

In episode five of BoF’s podcast series Drive, delivered by DHL, the co-founders of Warby Parker discuss how being industry outsiders helped them in their entrepreneurial journey, and why the opportunity keeps growing as the company does.

Shanghai Fashion Week's Bid for Global Relevance

7 October 2018 • By Brian Baskin

Shanghai Fashion Week's Bid for Global Relevance

This week, everyone will be talking about Shanghai Fashion Week, Burberry's new fragrance, LVMH's Les Journées Particulières and the latest wave of pop-up stores. Read our BoF Professional Cheat Sheet.

The Rise of Drake’s OVO Label

5 October 2018 • By Christopher Morency

The Rise of Drake’s OVO Label

The contemporary sportswear line, co-owned by Canadian rapper Drake and business partners Oliver El-Khatib and Noah "40" Shebib, is expected to reach $50 million in revenue this year.

Op-Ed | How Indie Brands Can Create Connection in the Age of Amazon

23 August 2018 • By Brady Donnelly

23 August 2018 • By Brady Donnelly

Brands like Glossier and Everlane have found success outside the usual retail channels. Replicating their achievements takes careful planning and a strong identity, argues Brady Donnelly.

Op-Ed | How Indie Brands Can Create Connection in the Age of Amazon

Brands like Glossier and Everlane have found success outside the usual retail channels. Replicating their achievements takes careful planning and a strong identity, argues Brady Donnelly.

Walmart to Launch Everlane Rival

7 August 2018 • By Lauren Sherman

7 August 2018 • By Lauren Sherman

The yet-to-be named line will target Gen Z consumers.

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Walmart to Launch Everlane Rival

The yet-to-be named line will target Gen Z consumers.

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The BoF Podcast: Inside the Retail Hurricane with Doug Stephens

6 July 2018 • By BoF Team

6 July 2018 • By BoF Team

Listen to Doug Stephens aka the Retail Prophet discuss the death of wholesale, the shift to direct-to-consumer, embracing uncertainty and how to confront Amazon.

The BoF Podcast: Inside the Retail Hurricane with Doug Stephens

Listen to Doug Stephens aka the Retail Prophet discuss the death of wholesale, the shift to direct-to-consumer, embracing uncertainty and how to confront Amazon.

Why Digital Brands Are Invading Department Stores

22 June 2018 • By Cathaleen Chen

22 June 2018 • By Cathaleen Chen

Traditional retailers are bringing internet-born, direct-to-consumer brands into their stores as a way to draw millennials, creating new models for wholesale partnerships in the process.

Why Digital Brands Are Invading Department Stores

Traditional retailers are bringing internet-born, direct-to-consumer brands into their stores as a way to draw millennials, creating new models for wholesale partnerships in the process.

Eyewear Brand Jimmy Fairly Plots UK Expansion

19 June 2018 • By Victoria Berezhna

19 June 2018 • By Victoria Berezhna

The French direct-to-consumer eyewear label is entering the UK with a new London store, e-commerce and plans for 14 more outposts in 2018.

Eyewear Brand Jimmy Fairly Plots UK Expansion

The French direct-to-consumer eyewear label is entering the UK with a new London store, e-commerce and plans for 14 more outposts in 2018.