Direct to Consumer

BoF Professional Exclusive

How the ‘Nap Dress’ Went Viral

4 November 2020 • By Tamison O'Connor

BoF Professional Exclusive

How the ‘Nap Dress’ Went Viral

Last week, Hill House Home sold $1 million worth of its sell-out nap dresses in just half an hour. Now, the product is set to drive 50 percent of the lifestyle brand’s business by the end of the year. What's the secret to its success?

BoF Professional Exclusive

How Digital Beauty Brands Are Making Wholesale Work

16 October 2020 • By Tamison O'Connor

BoF Professional Exclusive

How Digital Beauty Brands Are Making Wholesale Work

Despite the pandemic, stores still matter in the world of cosmetics and personal care. Here’s how digital brands are working with physical retailers to make the leap.

BoF Professional Exclusive

Lessons from a Direct-to-Consumer Success Story

26 August 2020 • By Chantal Fernandez

BoF Professional Exclusive

Lessons from a Direct-to-Consumer Success Story

Dôen is in the rare position of having built a profitable business actually selling clothes. But the pandemic upended its production capabilities and ambitious goals for the year. BoF finds out what that means for the community-driven label.

BoF Professional Exclusive

Pre-Orders Are Becoming a Popular Tool for Fashion Brands. But Are They a Good Idea?

20 August 2020 • By Chantal Fernandez

BoF Professional Exclusive

Pre-Orders Are Becoming a Popular Tool for Fashion Brands. But Are They a Good Idea?

Independent designers like Telfar are bringing pre-orders directly to their customers — online and outside of the traditional seasonal delivery schedule. BoF explores the pros and cons of the strategy, and how to talk to customers about waiting in a fast-fashion world.

News & Analysis

Nike Job Cuts Will Cost Up to $250 Million

22 July 2020 • By Bloomberg

22 July 2020 • By Bloomberg

The layoffs will be part of the retailer's pivot toward e-commerce.

News & Analysis

Nike Job Cuts Will Cost Up to $250 Million

The layoffs will be part of the retailer's pivot toward e-commerce.

Op-Ed | The DTC Reckoning Is Real. What Next?

20 July 2020 • By Matt Kaden

Op-Ed | The DTC Reckoning Is Real. What Next?

For founders of undercapitalised, unprofitable DTC brands, partnering with a strategic player earlier than anticipated is a success, not a failing, argues Matt Kaden.

BoF Professional Exclusive

#BoFLIVE: The New Rules of Going DTC

26 May 2020 • By BoF Team

26 May 2020 • By BoF Team

Gone are the days of aggressive customer acquisition, returns on paid marketing investment and single hero products as surefire ways to capture the imagination of the coveted Millennial and Gen-Z consumer.

BoF Professional Exclusive

#BoFLIVE: The New Rules of Going DTC

Gone are the days of aggressive customer acquisition, returns on paid marketing investment and single hero products as surefire ways to capture the imagination of the coveted Millennial and Gen-Z consumer.

BoF Professional Exclusive

How to Go From Wholesale to Direct-To-Consumer

4 May 2020 • By Cathaleen Chen

BoF Professional Exclusive

How to Go From Wholesale to Direct-To-Consumer

For apparel labels reliant on multi-brand retailers for sales, developing a direct business has never been more important. But how can you go DTC in the middle of the pandemic? Here’s BoF’s guide to pivoting online during a time – and cash – crunch.

BoF Professional Exclusive

The State of the Direct-to-Consumer Market

27 April 2020 • By Cathaleen Chen

BoF Professional Exclusive

The State of the Direct-to-Consumer Market

Online brands were facing profitability challenges before the crisis struck. Now, they must confront dramatically lower valuations and the possibility of being sold in distress — or worse.

BoF Professional Exclusive

The Battle to Become China’s Glossier

5 March 2020 • By Casey Hall

BoF Professional Exclusive

The Battle to Become China’s Glossier

Global brands need to up their game if they want to compete with fast-moving Chinese beauty players building billion-dollar businesses that are fine-tuned for the local market.