Direct to Consumer

News & Analysis

Away Appoints New CEO Amid Workplace Controversy

9 December 2019 • By Cathaleen Chen

Lululemon COO Stuart Haselden will replace co-founder Steph Korey as the fast-growing luggage brand's new leader.

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News & Analysis

Away Appoints New CEO Amid Workplace Controversy

Lululemon COO Stuart Haselden will replace co-founder Steph Korey as the fast-growing luggage brand's new leader.

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BoF Professional Exclusive

The Direct-to-Consumer Reckoning

19 November 2019 • By Cathaleen Chen

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BoF Professional Exclusive

The Direct-to-Consumer Reckoning

For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.

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News Bites

Hill House Home Ramps Up With Fashion and Baby Push

18 November 2019 • By Tamison O'Connor

The direct-to-consumer lifestyle brand has secured its first financing round ahead of the launch of its baby vertical, months after branching into leisure apparel.

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News Bites

Hill House Home Ramps Up With Fashion and Baby Push

The direct-to-consumer lifestyle brand has secured its first financing round ahead of the launch of its baby vertical, months after branching into leisure apparel.

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BoF Professional Exclusive

How to Advertise in the Digital Age

1 November 2019 • By M.C. Nanda

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BoF Professional Exclusive

How to Advertise in the Digital Age

As Instagram and Facebook become oversaturated and expensive for brands, finding a healthy mix of advertising is becoming harder than ever.

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BoF Professional Exclusive

How an Uncool Menswear Brand Struck It Big

28 October 2019 • By Chavie Lieber

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BoF Professional Exclusive

How an Uncool Menswear Brand Struck It Big

Untuckit, the boastfully unfashionable but wildly popular American menswear company, is one of the biggest brands to emerge from the fashion start-up scene in recent years.

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News & Analysis

Is Third Time a Charm for Thakoon?

18 September 2019 • By Chantal Fernandez

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News & Analysis

Is Third Time a Charm for Thakoon?

The designer, whose brand is now owned by direct-to-consumer cashmere label Naadam, is hoping he can crack the code on affordable designer basics.

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BoF Professional Exclusive

Every Designer Dreams of Building a Direct-to-Consumer Brand. Todd Snyder Actually Did It.

3 September 2019 • By Brian Baskin

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BoF Professional Exclusive

Every Designer Dreams of Building a Direct-to-Consumer Brand. Todd Snyder Actually Did It.

Countless labels see e-commerce as an alternative to faltering department stores. Here’s how the ex-J.Crew designer built a fashion brand for the digital age.

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BoF Professional Exclusive

Is China Primed for a ‘Minimalist Movement’? DTC Brands Hope So.

29 August 2019 • By Casey Hall

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BoF Professional Exclusive

Is China Primed for a ‘Minimalist Movement’? DTC Brands Hope So.

DTC brands like Everlane, Allbirds and Rothy’s have hit the Chinese market this year, betting on sophisticated e-commerce solutions and a new generation keen on the ‘decluttered look’.

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BoF Professional Exclusive

How Digital Brands Make Wholesale Work

22 July 2019 • By Tamison O'Connor

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BoF Professional Exclusive

How Digital Brands Make Wholesale Work

For direct-to-consumer labels, third-party retailers can provide a powerful marketing channel, but knowing which stores to work with and how aggressively to push is often challenging. BoF makes sense of the strategy.

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BoF Professional Exclusive

Why Dior and Chanel Are Launching Direct Retail for Beauty

4 July 2019 • By Laure Guilbault

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BoF Professional Exclusive

Why Dior and Chanel Are Launching Direct Retail for Beauty

The strategy is aimed at getting closer to consumers and building image in a space where niche players have flourished.

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