entrepreneurship

Why Floral Dresses Are the Trend That Just Won’t End

22 January 2020 • By Tamison O'Connor

Why Floral Dresses Are the Trend That Just Won’t End

Printed dresses may not be groundbreaking, but they are a moneymaker. Here's how labels have really capitalised on the category.

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BoF Professional Exclusive

How Big Brands Can Adopt a Start-Up Mindset

20 January 2020 • By Sarah Brown

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BoF Professional Exclusive

How Big Brands Can Adopt a Start-Up Mindset

In beauty’s entrepreneur-driven era of personal connection and authenticity, nothing’s less cool, or more (perhaps unfairly) maligned than being part of the system. Sarah Brown talks to the pros about how to rethink business as usual.

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BoF Professional Exclusive

What Brands Can Learn From Away's PR Crisis

16 January 2020 • By Alexandra Mondalek

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BoF Professional Exclusive

What Brands Can Learn From Away's PR Crisis

Away's muddled response to a critical article sparked a weeks-long scandal. Here's how brands can avoid making the same mistake.

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Case Study

Case Study: How to Market a New Brand

13 January 2020 • By Chantal Fernandez

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Case Study

Case Study: How to Market a New Brand

Effective marketing is a challenge for every type of consumer brand, but especially for emerging brands. In our latest in-depth case study, BoF decodes the strategies driving real results for eight young lines.

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BoF Professional Exclusive

How an Uncool Menswear Brand Struck It Big

28 October 2019 • By Chavie Lieber

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BoF Professional Exclusive

How an Uncool Menswear Brand Struck It Big

Untuckit, the boastfully unfashionable but wildly popular American menswear company, is one of the biggest brands to emerge from the fashion start-up scene in recent years.

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None of Your Business

None of Your Business with Imran Amed

18 June 2019 • By BoF Team

In a special episode of our new series, Derek Blasberg grills Imran Amed on his business know-how and experiences as an entrepreneur.

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None of Your Business

None of Your Business with Imran Amed

In a special episode of our new series, Derek Blasberg grills Imran Amed on his business know-how and experiences as an entrepreneur.

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The State of Education

How to Get the Most out of Your Fashion Education

3 June 2019 • By BoF Team

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The State of Education

How to Get the Most out of Your Fashion Education

BoF’s new Education Council of global fashion industry experts offer their advice to prospective students.

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Intelligence

Business Opportunities Only Women Can See

17 May 2019 • By Tamison O'Connor

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Intelligence

Business Opportunities Only Women Can See

Companies like Lola, Universal Standard and ThirdLove are tapping market opportunities that have long been in the blind spots of male entrepreneurs and investors.

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BoF Professional Exclusive

Chinese Start-Ups: More Than Clones

16 May 2019 • By Zoe Suen

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BoF Professional Exclusive

Chinese Start-Ups: More Than Clones

Chinese tech start-ups were once dismissed as mere copies of concepts cooked up in Silicon Valley. Now, a new generation of entrepreneurs are transforming what began as clones into highly innovative companies, demonstrating that copying is often at the heart of creativity.

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Intelligence

How Three Fast-Growing DTC Brands Use Customer Feedback to Drive Sales

8 May 2019 • By Chantal Fernandez

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Intelligence

How Three Fast-Growing DTC Brands Use Customer Feedback to Drive Sales

The entrepreneurs behind Allbirds, Hims and Hers and Good American outlined the keys to their brands’ success at BoF West.

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