Event

BoF Professional Exclusive

How Brands Can Leverage the Power of Social Media

24 September 2021 • By BoF Team

24 September 2021 • By BoF Team

In this exclusive online event for BoF Professional Members, join BoF reporter Alexandra Mondalek as she explores the new risks and rewards of brands’ social media strategies with Lissy von Schwarzkopf of Karla Otto, Sara Menouni of Ykone and Sophie Abrahamsson of Bambuser.

BoF Professional Exclusive

How Brands Can Leverage the Power of Social Media

In this exclusive online event for BoF Professional Members, join BoF reporter Alexandra Mondalek as she explores the new risks and rewards of brands’ social media strategies with Lissy von Schwarzkopf of Karla Otto, Sara Menouni of Ykone and Sophie Abrahamsson of Bambuser.

BoF Professional Exclusive

How To Create Loyalty With Customers Through Gamification

17 September 2021 • By BoF Team

17 September 2021 • By BoF Team

Brands are revamping their loyalty programmes to reward shoppers for everything from reading marketing emails to making a TikTok clip. These casino-like tactics are having a big impact on sales. Exclusively for BoF Professional members, a host of experts discuss the emergence of ‘gamification’ as a new customer loyalty strategy.

BoF Professional Exclusive

How To Create Loyalty With Customers Through Gamification

Brands are revamping their loyalty programmes to reward shoppers for everything from reading marketing emails to making a TikTok clip. These casino-like tactics are having a big impact on sales. Exclusively for BoF Professional members, a host of experts discuss the emergence of ‘gamification’ as a new customer loyalty strategy.

BoF Professional Exclusive

BoF Professional: Cracking the Last Mile Opportunity

10 September 2021 • By BoF Team

10 September 2021 • By BoF Team

Following BoF’s case study on the final leg of a product’s journey from distribution centre to destination, Brian Baskin is joined by the authors of the report, and industry experts, to discuss the latest solutions to a thorny problem.

BoF Professional Exclusive

BoF Professional: Cracking the Last Mile Opportunity

Following BoF’s case study on the final leg of a product’s journey from distribution centre to destination, Brian Baskin is joined by the authors of the report, and industry experts, to discuss the latest solutions to a thorny problem.

BoF Professional Exclusive

BoF Live: How Non-Linear Commerce Can Drive Sales Growth

2 September 2021 • By BoF Team

2 September 2021 • By BoF Team

BoF shares data-driven intelligence from PayPal and independent industry insights on how non-linear commerce strategies can transform user experiences and drive conversion rates.

BoF Professional Exclusive

BoF Live: How Non-Linear Commerce Can Drive Sales Growth

BoF shares data-driven intelligence from PayPal and independent industry insights on how non-linear commerce strategies can transform user experiences and drive conversion rates.

BoF Live: How Gen-Z Buys Luxury

31 August 2021 • By BoF Team

31 August 2021 • By BoF Team

Join us for a panel discussion with industry experts on the consumption habits of Generation-Z and the opportunities and challenges for luxury brands.

BoF Live: How Gen-Z Buys Luxury

Join us for a panel discussion with industry experts on the consumption habits of Generation-Z and the opportunities and challenges for luxury brands.

The Future of Fashion Resale

21 July 2021 • By BoF Team

21 July 2021 • By BoF Team

Secondhand fashion has existed for decades, primarily in the form of thrift and vintage stores. However, the advent of online resale platforms in the last 15 years has led to a step change in how pre-owned fashion can be bought and sold.

The Future of Fashion Resale

Secondhand fashion has existed for decades, primarily in the form of thrift and vintage stores. However, the advent of online resale platforms in the last 15 years has led to a step change in how pre-owned fashion can be bought and sold.

BoF Professional Exclusive

The Future of Payments

15 July 2021 • By BoF Team

15 July 2021 • By BoF Team

The rise of ‘buy now, pay later’ services has changed how people shop online. In the space of a few years, these start-ups have gone from virtually unknown to an integral part of e-commerce, opening up the concepts of credit lines and instalment plans to millions of consumers.

BoF Professional Exclusive

The Future of Payments

The rise of ‘buy now, pay later’ services has changed how people shop online. In the space of a few years, these start-ups have gone from virtually unknown to an integral part of e-commerce, opening up the concepts of credit lines and instalment plans to millions of consumers.

BoF Live: Being Black in Fashion Media

15 July 2021 • By BoF Team

15 July 2021 • By BoF Team

Robin Givhan, George Wayne, Constance White, Lindsay Peoples Wagner and Pierre A. M’Pelé (aka Pam Boy) discuss their experiences as Black fashion journalists and reflect on the role of fashion media in the industry’s reckoning on race in a roundtable discussion moderated by Jason Campbell and Chantal Fernandez.

BoF Live: Being Black in Fashion Media

Robin Givhan, George Wayne, Constance White, Lindsay Peoples Wagner and Pierre A. M’Pelé (aka Pam Boy) discuss their experiences as Black fashion journalists and reflect on the role of fashion media in the industry’s reckoning on race in a roundtable discussion moderated by Jason Campbell and Chantal Fernandez.

BoF Professional Exclusive

BoF Live: How Small Brands Get Big Media Attention

1 July 2021 • By BoF Team

1 July 2021 • By BoF Team

In a fashion media landscape that favours advertisers, small brands have to be creative to draw coverage, let alone a spot on a magazine cover. Exclusively for BoF Professionals, a host of experts break down how small brands can get big media attention.

BoF Professional Exclusive

BoF Live: How Small Brands Get Big Media Attention

In a fashion media landscape that favours advertisers, small brands have to be creative to draw coverage, let alone a spot on a magazine cover. Exclusively for BoF Professionals, a host of experts break down how small brands can get big media attention.

#BoFLIVE: The Evolution of Commerce-Connected Content

17 June 2021 • By BoF Team

17 June 2021 • By BoF Team

Join BoF’s Robin Mellery-Pratt in conversation with a host of experts to discover how to build a competitive advantage by innovating content-driven commerce.

#BoFLIVE: The Evolution of Commerce-Connected Content

Join BoF’s Robin Mellery-Pratt in conversation with a host of experts to discover how to build a competitive advantage by innovating content-driven commerce.