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BoF Professional Exclusive

Don't Believe the Hype: Exclusivity Still Matters

24 October 2019 • By Luca Solca

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BoF Professional Exclusive

Don't Believe the Hype: Exclusivity Still Matters

Demand for luxury fashion is deeply rooted in exclusivity. The rise of millennials and the industry’s recent use of inclusivity in its marketing narratives does not change this, argues Luca Solca.
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