Fabrics

Brands Claim Their Clothes Kill Viruses. Will Consumers Buy It?

10 August 2020 • By Chantal Fernandez

Brands Claim Their Clothes Kill Viruses. Will Consumers Buy It?

With apparel spending down sharply, retailers are willing to try almost anything to lure anxious shoppers back. Tackling their fear of germs head-on is one way to woo them.

BoF Professional Exclusive

Fashion’s Biological Revolution

11 January 2020 • By Michael Chui, Matthias Evers, Alice Zheng, Anneke Maxi Pethö-Schramm, and Maliha Khan

BoF Professional Exclusive

Fashion’s Biological Revolution

The fashion and beauty industries will benefit from a biological revolution that could transform value chains, change society and potentially mitigate pressure on the environment. As scientific breakthroughs unfold, we expect more partnerships between large brands and start-ups, deeper research, and increasing commercialisation of these ground-breaking innovations.