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BoF Professional Exclusive

The Fitness Fashion Frenzy That Just Got Bigger

9 April 2020 • By Casey Hall

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BoF Professional Exclusive

The Fitness Fashion Frenzy That Just Got Bigger

As health and wellness spikes in post-quarantine China, some consumers are likely to prioritise posh gym gear over traditional luxury goods. At least for a little while.
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BoF Professional Exclusive

Online Fitness Gurus Serve Self-Isolating Exercise Buffs

16 March 2020 • By Lauren Sherman

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BoF Professional Exclusive

Online Fitness Gurus Serve Self-Isolating Exercise Buffs

With a rising number of people forced to stay in, sign-ups for on-demand streaming fitness classes are increasing during the coronavirus crisis.
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