Generation Z

Yara Shahidi: ‘Brown Faces Are Bankable’

14 September 2018 • By Lauren Sherman

Anointed by Oprah Winfrey and Michelle Obama, the 18-year-old 'Black-ish’ star, Tory Burch brand ambassador and Harvard freshman is schooling the fashion industry on race, activism and the future.

Yara Shahidi: ‘Brown Faces Are Bankable’

Anointed by Oprah Winfrey and Michelle Obama, the 18-year-old 'Black-ish’ star, Tory Burch brand ambassador and Harvard freshman is schooling the fashion industry on race, activism and the future.

Social Goods | London Fashion Week Goes Fur-Free, Is Diverse Beauty Just a Trend?

12 September 2018 • By Kristina Ezhova

12 September 2018 • By Kristina Ezhova

This week, London Fashion Week is the first of the main global fashion events to ditch fur, while the beauty industry is only at the beginning of its road to diversity.

Social Goods | London Fashion Week Goes Fur-Free, Is Diverse Beauty Just a Trend?

This week, London Fashion Week is the first of the main global fashion events to ditch fur, while the beauty industry is only at the beginning of its road to diversity.

How Selfies, the Sharing Economy and Sugar Daddies Are Boosting Luxury Profits

10 September 2018 • By Luca Solca

How Selfies, the Sharing Economy and Sugar Daddies Are Boosting Luxury Profits

The rise of selfie culture has turbo-charged desire for luxury goods. Now, cultural shifts are putting these products in the hands of untold millions, giving brands much to smile about.

Sneakers: Luxury’s Gateway to Millennials

2 July 2018 • By Christopher Morency

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Sneakers: Luxury’s Gateway to Millennials

Luxury sneakers are the ultimate status symbols for a new generation of consumers. Now brands like Balenciaga, Versace and Gucci are upping their game.

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Op-Ed | The Dark Side of Social Media

30 May 2018 • By Emma Hope Allwood

For highly strung, hyper-connected millennials scrolling anxiously through the sea of illusions we’ve worked so hard to create, Instagram is becoming a trap, writes Emma Hope Allwood.

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Op-Ed | The Dark Side of Social Media

For highly strung, hyper-connected millennials scrolling anxiously through the sea of illusions we’ve worked so hard to create, Instagram is becoming a trap, writes Emma Hope Allwood.

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Streetwear Reigns Supreme, Say Teens

10 April 2018 • By Christopher Morency

10 April 2018 • By Christopher Morency

Brands including Adidas, Supreme and Gucci come out on top in a Piper Jaffray survey of young consumers, while Nike and Ralph Lauren are losing lustre.

Streetwear Reigns Supreme, Say Teens

Brands including Adidas, Supreme and Gucci come out on top in a Piper Jaffray survey of young consumers, while Nike and Ralph Lauren are losing lustre.

What Young People Really Think About Identity, Influence and the Experience Economy

4 December 2017 • By Lauren Sherman

4 December 2017 • By Lauren Sherman

Beautycon chief executive Moj Mahdara took to the #BoFVOICES stage to share results of her extensive survey of Pivotals, the super-generation age 13 to 34. Watch now.

What Young People Really Think About Identity, Influence and the Experience Economy

Beautycon chief executive Moj Mahdara took to the #BoFVOICES stage to share results of her extensive survey of Pivotals, the super-generation age 13 to 34. Watch now.

H&M’s Answer to Streetwear Gathers Pace

4 November 2017 • By Christopher Morency

H&M’s Answer to Streetwear Gathers Pace

With Weekday, the Swedish fast-fashion group has successfully packaged the politically attuned, streetwear-loving aesthetic of Generation Z.

Will Millennials Boost the Fur Trade?

26 October 2017 • By Osman Ahmed

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Will Millennials Boost the Fur Trade?

Millennial-friendly megabrands like Gucci are going fur-free, but the $40 billion global fur industry is working hard to reinvent itself for a new generation of consumers.

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Op-Ed | When Image Is Everything

13 October 2017 • By Christopher Wallace

Op-Ed | When Image Is Everything

The rise of the image economy presents a revolutionary opportunity to communicate alternate values, but Generation Next seems content to post dope travel pics from Ibiza, argues Chris Wallace.