Generation Z

News & Analysis

Millennial Loyalty Isn’t Enough: These Brands Want Their Love

4 February 2019 • By Bloomberg

4 February 2019 • By Bloomberg

With the shifting landscape comes a new generation of brands that want consumers to feel that kinship — even love — takes precedence over selling product.

News & Analysis

Millennial Loyalty Isn’t Enough: These Brands Want Their Love

With the shifting landscape comes a new generation of brands that want consumers to feel that kinship — even love — takes precedence over selling product.

Navigating Gen-Z: The ABCs of Fluidity

30 November 2018 • By Tamison O'Connor

Navigating Gen-Z: The ABCs of Fluidity

Molly Logan, co-founder of Gen-Z-owned and -run think tank and studio Irregular Labs, and five Gen-Z creatives break down the philosophies and mindsets of Generation Next at BoF's VOICES.

BoF Professional Exclusive

Luxury Brands Need to Invest in Chinese Teens

21 November 2018 • By Casey Hall and Zoe Suen

BoF Professional Exclusive

Luxury Brands Need to Invest in Chinese Teens

China's teen shoppers are the next luxury goldmine, D&G's latest campaign sparks outrage, and Pinduoduo was accused of inflating revenues. Read China Decoded to make sense of the market.

Yara Shahidi: ‘Brown Faces Are Bankable’

14 September 2018 • By Lauren Sherman

Anointed by Oprah Winfrey and Michelle Obama, the 18-year-old 'Black-ish’ star, Tory Burch brand ambassador and Harvard freshman is schooling the fashion industry on race, activism and the future.

Yara Shahidi: ‘Brown Faces Are Bankable’

Anointed by Oprah Winfrey and Michelle Obama, the 18-year-old 'Black-ish’ star, Tory Burch brand ambassador and Harvard freshman is schooling the fashion industry on race, activism and the future.

Social Goods | London Fashion Week Goes Fur-Free, Is Diverse Beauty Just a Trend?

12 September 2018 • By Kristina Ezhova

12 September 2018 • By Kristina Ezhova

This week, London Fashion Week is the first of the main global fashion events to ditch fur, while the beauty industry is only at the beginning of its road to diversity.

Social Goods | London Fashion Week Goes Fur-Free, Is Diverse Beauty Just a Trend?

This week, London Fashion Week is the first of the main global fashion events to ditch fur, while the beauty industry is only at the beginning of its road to diversity.

BoF Professional Exclusive

How Selfies, the Sharing Economy and Sugar Daddies Are Boosting Luxury Profits

10 September 2018 • By Luca Solca

BoF Professional Exclusive

How Selfies, the Sharing Economy and Sugar Daddies Are Boosting Luxury Profits

The rise of selfie culture has turbo-charged desire for luxury goods. Now, cultural shifts are putting these products in the hands of untold millions, giving brands much to smile about.

BoF Professional Exclusive

Sneakers: Luxury’s Gateway to Millennials

2 July 2018 • By Christopher Morency

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BoF Professional Exclusive

Sneakers: Luxury’s Gateway to Millennials

Luxury sneakers are the ultimate status symbols for a new generation of consumers. Now brands like Balenciaga, Versace and Gucci are upping their game.

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Op-Ed | The Dark Side of Social Media

30 May 2018 • By Emma Hope Allwood

For highly strung, hyper-connected millennials scrolling anxiously through the sea of illusions we’ve worked so hard to create, Instagram is becoming a trap, writes Emma Hope Allwood.

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Op-Ed | The Dark Side of Social Media

For highly strung, hyper-connected millennials scrolling anxiously through the sea of illusions we’ve worked so hard to create, Instagram is becoming a trap, writes Emma Hope Allwood.

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Streetwear Reigns Supreme, Say Teens

10 April 2018 • By Christopher Morency

10 April 2018 • By Christopher Morency

Brands including Adidas, Supreme and Gucci come out on top in a Piper Jaffray survey of young consumers, while Nike and Ralph Lauren are losing lustre.

Streetwear Reigns Supreme, Say Teens

Brands including Adidas, Supreme and Gucci come out on top in a Piper Jaffray survey of young consumers, while Nike and Ralph Lauren are losing lustre.

What Young People Really Think About Identity, Influence and the Experience Economy

4 December 2017 • By Lauren Sherman

4 December 2017 • By Lauren Sherman

Beautycon chief executive Moj Mahdara took to the #BoFVOICES stage to share results of her extensive survey of Pivotals, the super-generation age 13 to 34. Watch now.

What Young People Really Think About Identity, Influence and the Experience Economy

Beautycon chief executive Moj Mahdara took to the #BoFVOICES stage to share results of her extensive survey of Pivotals, the super-generation age 13 to 34. Watch now.