Generation Z

BoF Professional Exclusive

Anime, Comics and Louis Vuitton: Inside the Quirky, Hyper-Engaged World of Bilibili

27 February 2020 • By Zoe Suen and Casey Hall

BoF Professional Exclusive

Anime, Comics and Louis Vuitton: Inside the Quirky, Hyper-Engaged World of Bilibili

Everything brands need to know about the gateway platform to Chinese youths.

News & Analysis

Reality Bites Back: To Really Get Gen Z, Look at the Parents

29 July 2019 • By Bloomberg

29 July 2019 • By Bloomberg

While there are reams of research linking millennial behaviour to their boomer influences, experts are just starting to analyse what connections exist between the previously ignored Gen X and their Gen Z offspring.

News & Analysis

Reality Bites Back: To Really Get Gen Z, Look at the Parents

While there are reams of research linking millennial behaviour to their boomer influences, experts are just starting to analyse what connections exist between the previously ignored Gen X and their Gen Z offspring.

The BoF Podcast: Understanding Gen-Z

13 May 2019 • By BoF Team

13 May 2019 • By BoF Team

The fluidity and self-starting philosophy of Generation Z is seen as troubling by many in fashion and media. But Molly Logan and her panel of accomplished Gen-Z creatives discuss what it really means for brands to work with Generation Next.

The BoF Podcast: Understanding Gen-Z

The fluidity and self-starting philosophy of Generation Z is seen as troubling by many in fashion and media. But Molly Logan and her panel of accomplished Gen-Z creatives discuss what it really means for brands to work with Generation Next.

News & Analysis

Millennial Loyalty Isn’t Enough: These Brands Want Their Love

4 February 2019 • By Bloomberg

4 February 2019 • By Bloomberg

With the shifting landscape comes a new generation of brands that want consumers to feel that kinship — even love — takes precedence over selling product.

News & Analysis

Millennial Loyalty Isn’t Enough: These Brands Want Their Love

With the shifting landscape comes a new generation of brands that want consumers to feel that kinship — even love — takes precedence over selling product.

Navigating Gen-Z: The ABCs of Fluidity

30 November 2018 • By Tamison O'Connor

Navigating Gen-Z: The ABCs of Fluidity

Molly Logan, co-founder of Gen-Z-owned and -run think tank and studio Irregular Labs, and five Gen-Z creatives break down the philosophies and mindsets of Generation Next at BoF's VOICES.

BoF Professional Exclusive

Luxury Brands Need to Invest in Chinese Teens

21 November 2018 • By Casey Hall and Zoe Suen

BoF Professional Exclusive

Luxury Brands Need to Invest in Chinese Teens

China's teen shoppers are the next luxury goldmine, D&G's latest campaign sparks outrage, and Pinduoduo was accused of inflating revenues. Read China Decoded to make sense of the market.

Yara Shahidi: ‘Brown Faces Are Bankable’

14 September 2018 • By Lauren Sherman

Anointed by Oprah Winfrey and Michelle Obama, the 18-year-old 'Black-ish’ star, Tory Burch brand ambassador and Harvard freshman is schooling the fashion industry on race, activism and the future.

Yara Shahidi: ‘Brown Faces Are Bankable’

Anointed by Oprah Winfrey and Michelle Obama, the 18-year-old 'Black-ish’ star, Tory Burch brand ambassador and Harvard freshman is schooling the fashion industry on race, activism and the future.

Social Goods | London Fashion Week Goes Fur-Free, Is Diverse Beauty Just a Trend?

12 September 2018 • By Kristina Ezhova

12 September 2018 • By Kristina Ezhova

This week, London Fashion Week is the first of the main global fashion events to ditch fur, while the beauty industry is only at the beginning of its road to diversity.

Social Goods | London Fashion Week Goes Fur-Free, Is Diverse Beauty Just a Trend?

This week, London Fashion Week is the first of the main global fashion events to ditch fur, while the beauty industry is only at the beginning of its road to diversity.

BoF Professional Exclusive

How Selfies, the Sharing Economy and Sugar Daddies Are Boosting Luxury Profits

10 September 2018 • By Luca Solca

BoF Professional Exclusive

How Selfies, the Sharing Economy and Sugar Daddies Are Boosting Luxury Profits

The rise of selfie culture has turbo-charged desire for luxury goods. Now, cultural shifts are putting these products in the hands of untold millions, giving brands much to smile about.

BoF Professional Exclusive

Sneakers: Luxury’s Gateway to Millennials

2 July 2018 • By Christopher Morency

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BoF Professional Exclusive

Sneakers: Luxury’s Gateway to Millennials

Luxury sneakers are the ultimate status symbols for a new generation of consumers. Now brands like Balenciaga, Versace and Gucci are upping their game.

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