Inclusivity

BoF Professional Exclusive

Does Fenty Beauty Have a Future in Asia?

25 July 2019 • By Rachel Strugatz and Zoe Suen

BoF Professional Exclusive

Does Fenty Beauty Have a Future in Asia?

Rihanna’s two-year-old cosmetics label ignited an inclusive beauty movement and has generated massive sales. But as the brand prepares to enter China and South Korea for the first time, it will need to adapt its messaging and product mix to find the same success.

Op-Ed | Bret Easton Ellis: Is Inclusivity Good for Fashion?

10 July 2019 • By Bret Easton Ellis

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Op-Ed | Bret Easton Ellis: Is Inclusivity Good for Fashion?

In a controversial essay in the latest issue of Vogue Italia, American novelist Bret Easton Ellis argues that inclusivity is destroying what made the fashion world so alluring in the first place.

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BoF Professional Exclusive

Is China Ready for LGBTQI Marketing?

6 June 2019 • By Sam Gaskin and Zoe Suen

BoF Professional Exclusive

Is China Ready for LGBTQI Marketing?

Despite official censorship of LGBTQI content in China, a number of global fashion brands have stepped up to sponsor this year’s Shanghai Pride festival in pursuit of the $300 billion ‘Pink Yuan’.

BoF Professional Exclusive

Victoria's Secret Can Still Save Itself. Here's Where It Should Start.

15 May 2019 • By Alexandra Mondalek

BoF Professional Exclusive

Victoria's Secret Can Still Save Itself. Here's Where It Should Start.

The troubled lingerie brand has announced that it will no longer broadcast its fashion show on American network television. That’s a good first step, but more changes are needed to win back customers.

BoF Professional Exclusive

The Shady Truth About Inclusive Beauty (And How Brands Can Improve)

2 April 2019 • By Rachel Strugatz

2 April 2019 • By Rachel Strugatz

BoF had a chemist analyse some of the most popular new 40-plus shade foundation lines to see which brands went beyond adding a bit more pigment to develop makeup for darker skin tones. Some pioneers in the category, including Fenty, fell short.

BoF Professional Exclusive

The Shady Truth About Inclusive Beauty (And How Brands Can Improve)

BoF had a chemist analyse some of the most popular new 40-plus shade foundation lines to see which brands went beyond adding a bit more pigment to develop makeup for darker skin tones. Some pioneers in the category, including Fenty, fell short.

The Business of Beauty

Beauty’s Inclusivity Movement Has Sparked a Shade-Matching Arms Race

19 March 2019 • By Rachel Strugatz

The Business of Beauty

Beauty’s Inclusivity Movement Has Sparked a Shade-Matching Arms Race

Brands are scrambling to develop a diverse range of foundation pigments so they can tout their inclusivity, but there's a new problem: how do these labels ensure their customers find the right shade?

The BoF Podcast: Bethann Hardison, Kerby Jean-Raymond, LaQuan Smith and Patrick Robinson: 'We’ve Had Diversity, but Then It Disappeared'

5 February 2019 • By BoF Team

5 February 2019 • By BoF Team

The creatives spoke about the barriers that black designers face and how a new generation is finding success outside the fashion system.

The BoF Podcast: Bethann Hardison, Kerby Jean-Raymond, LaQuan Smith and Patrick Robinson: 'We’ve Had Diversity, but Then It Disappeared'

The creatives spoke about the barriers that black designers face and how a new generation is finding success outside the fashion system.

American Fashion on the Cusp of Change: Bethann Hardison, Kerby Jean-Raymond, LaQuan Smith and Patrick Robinson

29 November 2018 • By Chantal Fernandez

American Fashion on the Cusp of Change: Bethann Hardison, Kerby Jean-Raymond, LaQuan Smith and Patrick Robinson

At BoF’s VOICES, the creatives spoke about the barriers that black designers face and how a new generation is finding success outside the fashion system.

Sponsored Feature

Optimising for a More Inclusive Culture at H&M

19 November 2018 • By BoF Team

Sponsored Feature

Optimising for a More Inclusive Culture at H&M

The Swedish company aims to create a more inclusive and representative global organisation that will address past errors and, in the future, utilise its diversity to drive the business forward.

News & Analysis

ASOS Focuses on Growing Its Genderless Offering

17 October 2018 • By Bloomberg

17 October 2018 • By Bloomberg

The online-only fashion retailer plans to capture sales from a new generation that doesn’t want to be categorised as male or female.

News & Analysis

ASOS Focuses on Growing Its Genderless Offering

The online-only fashion retailer plans to capture sales from a new generation that doesn’t want to be categorised as male or female.