Influencer

Global Currents

The Business of Reggaeton Style

15 November 2018 • By Graciela Martin

Global Currents

The Business of Reggaeton Style

They have swag, sex appeal and their infectious music videos secure billions of views. No wonder brands as diverse as Chanel, Guess and Dolce & Gabbana are waking up to the influence of these Latin music megastars.

Consumer Culture

The Case for Seeking Out More Diverse Influencers

9 November 2018 • By Elizabeth Holmes

Consumer Culture

The Case for Seeking Out More Diverse Influencers

On the heels of the #RevolveSoWhite controversy, influencers and agencies are pushing brands to feature a broader range of ethnicities, sizes and ages in their campaigns.

China's Celebrity Ambassador Minefield

7 November 2018 • By Casey Hall and Zoe Suen

China's Celebrity Ambassador Minefield

Luxury brands navigate the risks and rewards of banking on celebrity ambassadors, Alibaba gears up for Singles Day with the launch of China's largest robotics warehouse, and JD.com apologises for a sexist marketing blunder. Read China Decoded to make sense of the market.

Influencers Are Investors Now, Too

1 November 2018 • By Rachel Strugatz

Influencers Are Investors Now, Too

As digital influencers gain more clout in the beauty and fashion industries, they’re trading their Instagram fame for equity in up-and-coming brands.

Why Chanel Is Raising Prices On Its Most Popular Bags

28 October 2018 • By Brian Baskin

Why Chanel Is Raising Prices On Its Most Popular Bags

This week, everyone will be talking about Chanel's global price hike, Tapestry's take on the US-China trade war and Cardi B's collection for Fashion Nova. Read our BoF Professional Cheat Sheet.

Can Ferraris, A Private Jet and Four 20-Somethings Sell Fashion?

18 October 2018 • By Christopher Morency

Can Ferraris, A Private Jet and Four 20-Somethings Sell Fashion?

Kyra's 'Top Gear for fashion' shows are getting millennials to watch long-form content that's driving results for brand partners.

The Business of Beauty

Is Arielle Charnas the Future of Fashion?

11 October 2018 • By Rachel Strugatz

The influencer has turned her 1 million Instagram followers into the beginnings of a fashion empire and a partnership with Nordstrom that drove over $4 million in sales in a single day.

Share2 Comments

The Business of Beauty

Is Arielle Charnas the Future of Fashion?

The influencer has turned her 1 million Instagram followers into the beginnings of a fashion empire and a partnership with Nordstrom that drove over $4 million in sales in a single day.

Share2 Comments

Social Goods | Nike Gets Backlash Over Kaepernick Ad Campaign, The Shady World of Beauty Influencers

5 September 2018 • By Kristina Ezhova

5 September 2018 • By Kristina Ezhova

This week, Nike's new brand face is a polarising figure, while brands pay influencers thousands of dollars to bash competitors.

Social Goods | Nike Gets Backlash Over Kaepernick Ad Campaign, The Shady World of Beauty Influencers

This week, Nike's new brand face is a polarising figure, while brands pay influencers thousands of dollars to bash competitors.

Has Fashion Week's Influencer Bubble Finally Burst?

3 September 2018 • By Amy Odell

Share9 Comments

Has Fashion Week's Influencer Bubble Finally Burst?

Aspiring show attendees calling themselves 'influencers' flood the inboxes of PRs with requests for invites each season.

Share9 Comments

Bits & Bytes | H&M Bets on AI, The Rise of Digital Supermodels

14 August 2018 • By Kristina Ezhova

14 August 2018 • By Kristina Ezhova

This week, H&M turns to tech to build a stronger business and drive operational efficiencies, while a new wave of modelling agencies offer brands virtual models.

Bits & Bytes | H&M Bets on AI, The Rise of Digital Supermodels

This week, H&M turns to tech to build a stronger business and drive operational efficiencies, while a new wave of modelling agencies offer brands virtual models.