Influencer

Social Goods | Nike Gets Backlash Over Kaepernick Ad Campaign, The Shady World of Beauty Influencers

5 September 2018 • By Kristina Ezhova

5 September 2018 • By Kristina Ezhova

This week, Nike's new brand face is a polarising figure, while brands pay influencers thousands of dollars to bash competitors.

Social Goods | Nike Gets Backlash Over Kaepernick Ad Campaign, The Shady World of Beauty Influencers

This week, Nike's new brand face is a polarising figure, while brands pay influencers thousands of dollars to bash competitors.

Has Fashion Week's Influencer Bubble Finally Burst?

3 September 2018 • By Amy Odell

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Has Fashion Week's Influencer Bubble Finally Burst?

Aspiring show attendees calling themselves 'influencers' flood the inboxes of PRs with requests for invites each season.

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Bits & Bytes | H&M Bets on AI, The Rise of Digital Supermodels

14 August 2018 • By Kristina Ezhova

14 August 2018 • By Kristina Ezhova

This week, H&M turns to tech to build a stronger business and drive operational efficiencies, while a new wave of modelling agencies offer brands virtual models.

Bits & Bytes | H&M Bets on AI, The Rise of Digital Supermodels

This week, H&M turns to tech to build a stronger business and drive operational efficiencies, while a new wave of modelling agencies offer brands virtual models.

The BoF Podcast: Turning Influence Into a Multi-Million Dollar Business

27 July 2018 • By BoF Team

27 July 2018 • By BoF Team

This week on Inside Fashion, Kim Kardashian and Kris Jenner speak about working together as a family and turning influence into a multi-million dollar business.

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The BoF Podcast: Turning Influence Into a Multi-Million Dollar Business

This week on Inside Fashion, Kim Kardashian and Kris Jenner speak about working together as a family and turning influence into a multi-million dollar business.

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News & Analysis

Dior Brought Back the Saddle Bag With a Global Instagram Blitz

26 July 2018 • By Bloomberg

26 July 2018 • By Bloomberg

LVMH sees new, revived products as key to keeping up with rivals.

News & Analysis

Dior Brought Back the Saddle Bag With a Global Instagram Blitz

LVMH sees new, revived products as key to keeping up with rivals.

Influencer Marketing Lessons from Fashion Nova and Zara

25 July 2018 • By Victoria Berezhna

25 July 2018 • By Victoria Berezhna

As Fashion Nova, Zara and KKW Beauty top InfluencerDB’s best-performing brands report, what can fashion learn from their partnerships with influencers?

Influencer Marketing Lessons from Fashion Nova and Zara

As Fashion Nova, Zara and KKW Beauty top InfluencerDB’s best-performing brands report, what can fashion learn from their partnerships with influencers?

Are Influencers Really Worth the Money?

5 July 2018 • By Amy Odell

Are Influencers Really Worth the Money?

Brands overpay most influencers, argues Amy Odell. Here’s a guide to getting smart about return on investment.

Bits & Bytes | Google to Invest in JD.com, Too Many Ads Discourage Shoppers

19 June 2018 • By Kristina Ezhova

19 June 2018 • By Kristina Ezhova

This week, Google places a $550 million bet on China's second-largest e-commerce player , while too many ads turn away online shoppers.

Bits & Bytes | Google to Invest in JD.com, Too Many Ads Discourage Shoppers

This week, Google places a $550 million bet on China's second-largest e-commerce player , while too many ads turn away online shoppers.

Global Currents

Welcome to China’s KOL Clone Factories

6 June 2018 • By Casey Hall

Global Currents

Welcome to China’s KOL Clone Factories

They are admired by millions of young fans for their looks, style and seeming authenticity, but behind the scenes, many of China’s digital influencers are the product of opaque incubators, only adding to the ‘KOL confusion’ afflicting fashion executives doing business in China.

Fashion Editors or Influencers? Sometimes It’s Hard to Tell.

31 May 2018 • By Chantal Fernandez

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Fashion Editors or Influencers? Sometimes It’s Hard to Tell.

Magazine editors have blanched at the rise of digital influencers, but many have grown their own social media presence from hobby to side hustle.

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