Influencer

News & Analysis

Don't Scoff at Influencers. They're Taking Over the World.

16 July 2019 • By The New York Times

News & Analysis

Don't Scoff at Influencers. They're Taking Over the World.

As social media expands its cultural dominance, the people who can steer the online conversation will have an upper hand.

News & Analysis

Chinese Tech Companies Are Coming for America’s Influencers

10 July 2019 • By Bloomberg

10 July 2019 • By Bloomberg

Some of the biggest names in Chinese social media are descending upon California this week to encourage business ties with the star attendees of VidCon.

News & Analysis

Chinese Tech Companies Are Coming for America’s Influencers

Some of the biggest names in Chinese social media are descending upon California this week to encourage business ties with the star attendees of VidCon.

How Three Influencers Built Legitimate Fashion Brands

20 June 2019 • By Victoria Berezhna

How Three Influencers Built Legitimate Fashion Brands

The influencers behind Totême, Midnight 00 and The Attico have built respected multi-million-dollar businesses without resorting to blatant associations with their personal brands.

BoF Professional Exclusive

Live Event Wrap-Up: How To Maximise Your Influencer Strategy

5 June 2019 • By BoF Team

BoF Professional Exclusive

Live Event Wrap-Up: How To Maximise Your Influencer Strategy

Listen to BoF’s Lauren Sherman in conversation with Pool Creatives Founder Delphine Del Val and Linz Shelton, director of global social media at Michael Kors, as they discuss the best ways to work with influencers.

BoF Professional Exclusive

Topshop's Stunning Collapse Proves No Retailer Is Too Big to Fail

2 June 2019 • By Brian Baskin

BoF Professional Exclusive

Topshop's Stunning Collapse Proves No Retailer Is Too Big to Fail

This week everyone will be talking about whether creditors will approve a rescue plan for Topshop parent Arcadia, Revolve's initial public offering and new men's collections from Saint Laurent and Prada. Read our BoF Professional Cheat Sheet.

The New Rules of Influencer Marketing

29 May 2019 • By Hannah Crump

The New Rules of Influencer Marketing

As influencer collaborations saturate social feeds and consumers grow increasingly sceptical of social selling, BoF offers tips for cutting through the noise.

Special Report: How to Maximise Your Influencer Strategy

14 May 2019 • By BoF Team

Special Report: How to Maximise Your Influencer Strategy

The rise of social media has supercharged the influence economy, making influencers a critical part of the marketing mix. Download BoF’s ‘Playbook’ for actionable insights on how to maximise your influencer strategy.

BoF Professional Exclusive

How WeWoreWhat’s Danielle Bernstein Sold Nearly $2 million in Swimwear in 12 Hours

3 May 2019 • By Rachel Strugatz

BoF Professional Exclusive

How WeWoreWhat’s Danielle Bernstein Sold Nearly $2 million in Swimwear in 12 Hours

Bernstein’s latest collaboration with label Onia has solidified her selling power as an influencer. But it takes more than a big follower count to generate sales.

How Revolve Plans to Turn a Mega-Influencer Into a Fashion Mogul

30 April 2019 • By Rachel Strugatz

How Revolve Plans to Turn a Mega-Influencer Into a Fashion Mogul

Revolve pioneered the concept of using influencer marketing to sell fashion. Now the retailer wants to use its network of social media stars to launch more brands of its own.

Move Over Fashion Nova: How a Niche Designer Brand Won Coachella

26 April 2019 • By Alexandra Mondalek

Move Over Fashion Nova: How a Niche Designer Brand Won Coachella

Tiny New York label Area was everywhere on social media at this year’s Coachella, alongside much bigger brands like Revolve. Here’s how they did it - without paying a cent.