Influencer

BoF Professional Exclusive

Fuelling the Influencer Machine: The Hidden Network Turning People Into Stars

14 January 2020 • By Chavie Lieber

BoF Professional Exclusive

Fuelling the Influencer Machine: The Hidden Network Turning People Into Stars

The influencer boom has created new demand for assistants, managers, photographers and ghostwriters. It's becoming the new way to break into fashion — if you don't mind staying behind the scenes.

News & Analysis

Could Meghan Markle Cash In on Her Powerful Influencer Status?

9 January 2020 • By Rachel Deeley and M.C. Nanda

News & Analysis

Could Meghan Markle Cash In on Her Powerful Influencer Status?

The Duke and Duchess of Sussex are stepping back as senior members of the royal family and will become financially independent, presenting one of the biggest influencers this year with new opportunities.

Why Brands Need a New Approach to Gifting

18 December 2019 • By Melissa Magsaysay

Why Brands Need a New Approach to Gifting

Public relations firms and fashion brands are rethinking their gifting strategies amid a backlash over excessive spending and wasteful packaging.

News & Analysis

Most Young Americans Want to Be Influencers

5 November 2019 • By Bloomberg

5 November 2019 • By Bloomberg

No less than 86 percent of people ages 13 to 38 are willing to try out influencing, according to a survey from Morning Consult.

News & Analysis

Most Young Americans Want to Be Influencers

No less than 86 percent of people ages 13 to 38 are willing to try out influencing, according to a survey from Morning Consult.

BoF Professional Exclusive

The Billionaire Who Backed Michael Kors Is Investing in Influencer Arielle Charnas

15 August 2019 • By Rachel Strugatz

BoF Professional Exclusive

The Billionaire Who Backed Michael Kors Is Investing in Influencer Arielle Charnas

Charnas, whose licensing deal with Nordstrom is ending, has raised $10 million from Silas Chou and other investors to start a lifestyle brand headed by Naadam co-founder Matt Scanlan.

BoF Professional Exclusive

More Than an Influential Face: How Social Media Stars Are Diversifying

9 August 2019 • By Rachel Strugatz

BoF Professional Exclusive

More Than an Influential Face: How Social Media Stars Are Diversifying

The influencer economy is changing and top content creators are evolving, building businesses that don’t rely on their likeness.

Global Currents

Why Luxury Is Banking on Tomboy Influencers

5 August 2019 • By Zoe Suen

Global Currents

Why Luxury Is Banking on Tomboy Influencers

In China, the likes of Gucci and Chanel are embracing female celebrities who have made waves with their androgynous style. Just don’t ask them about their sexuality.

News & Analysis

Influencers Seek Wall Street's Help to Manage Newfound Wealth

17 July 2019 • By Bloomberg

17 July 2019 • By Bloomberg

Influencers who can haul in seven-figure incomes by attracting large digital followings are drawing the attention of wealth managers looking to expand their client bases.

News & Analysis

Influencers Seek Wall Street's Help to Manage Newfound Wealth

Influencers who can haul in seven-figure incomes by attracting large digital followings are drawing the attention of wealth managers looking to expand their client bases.

News & Analysis

Chinese Tech Companies Are Coming for America’s Influencers

10 July 2019 • By Bloomberg

10 July 2019 • By Bloomberg

Some of the biggest names in Chinese social media are descending upon California this week to encourage business ties with the star attendees of VidCon.

News & Analysis

Chinese Tech Companies Are Coming for America’s Influencers

Some of the biggest names in Chinese social media are descending upon California this week to encourage business ties with the star attendees of VidCon.

How Three Influencers Built Legitimate Fashion Brands

20 June 2019 • By Victoria Berezhna

How Three Influencers Built Legitimate Fashion Brands

The influencers behind Totême, Midnight 00 and The Attico have built respected multi-million-dollar businesses without resorting to blatant associations with their personal brands.