Influencer

The New Rules of Beauty PR

8 January 2019 • By Sarah Brown

The New Rules of Beauty PR

Press releases, long lead times — and, according to some experts, editors — are so three years ago. Sarah Brown talks to top publicists about how to do business, build brands and make sales in today’s ever-changing beauty landscape.

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Global Currents

The Business of Reggaeton Style

15 November 2018 • By Graciela Martin

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Global Currents

The Business of Reggaeton Style

They have swag, sex appeal and their infectious music videos secure billions of views. No wonder brands as diverse as Chanel, Guess and Dolce & Gabbana are waking up to the influence of these Latin music megastars.

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Consumer Culture

The Case for Seeking Out More Diverse Influencers

9 November 2018 • By Elizabeth Holmes

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Consumer Culture

The Case for Seeking Out More Diverse Influencers

On the heels of the #RevolveSoWhite controversy, influencers and agencies are pushing brands to feature a broader range of ethnicities, sizes and ages in their campaigns.

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China Decoded

China's Celebrity Ambassador Minefield

7 November 2018 • By Casey Hall and Zoe Suen

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China Decoded

China's Celebrity Ambassador Minefield

Luxury brands navigate the risks and rewards of banking on celebrity ambassadors, Alibaba gears up for Singles Day with the launch of China's largest robotics warehouse, and JD.com apologises for a sexist marketing blunder. Read China Decoded to make sense of the market.

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Intelligence

Influencers Are Investors Now, Too

1 November 2018 • By Rachel Strugatz

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Intelligence

Influencers Are Investors Now, Too

As digital influencers gain more clout in the beauty and fashion industries, they’re trading their Instagram fame for equity in up-and-coming brands.

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The Week Ahead

Why Chanel Is Raising Prices On Its Most Popular Bags

28 October 2018 • By Brian Baskin

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The Week Ahead

Why Chanel Is Raising Prices On Its Most Popular Bags

This week, everyone will be talking about Chanel's global price hike, Tapestry's take on the US-China trade war and Cardi B's collection for Fashion Nova. Read our BoF Professional Cheat Sheet.

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Intelligence

Can Ferraris, A Private Jet and Four 20-Somethings Sell Fashion?

18 October 2018 • By Christopher Morency

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Intelligence

Can Ferraris, A Private Jet and Four 20-Somethings Sell Fashion?

Kyra's 'Top Gear for fashion' shows are getting millennials to watch long-form content that's driving results for brand partners.

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The Business of Beauty

Is Arielle Charnas the Future of Fashion?

11 October 2018 • By Rachel Strugatz

The influencer has turned her 1 million Instagram followers into the beginnings of a fashion empire and a partnership with Nordstrom that drove over $4 million in sales in a single day.

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The Business of Beauty

Is Arielle Charnas the Future of Fashion?

The influencer has turned her 1 million Instagram followers into the beginnings of a fashion empire and a partnership with Nordstrom that drove over $4 million in sales in a single day.

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Social Goods

Social Goods | Nike Gets Backlash Over Kaepernick Ad Campaign, The Shady World of Beauty Influencers

5 September 2018 • By Kristina Ezhova

This week, Nike's new brand face is a polarising figure, while brands pay influencers thousands of dollars to bash competitors.

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Social Goods

Social Goods | Nike Gets Backlash Over Kaepernick Ad Campaign, The Shady World of Beauty Influencers

This week, Nike's new brand face is a polarising figure, while brands pay influencers thousands of dollars to bash competitors.

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Opinion

Has Fashion Week's Influencer Bubble Finally Burst?

3 September 2018 • By Amy Odell

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Opinion

Has Fashion Week's Influencer Bubble Finally Burst?

Aspiring show attendees calling themselves 'influencers' flood the inboxes of PRs with requests for invites each season.

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