Influencer

BoF Professional Exclusive

Influencers Have a Captive Audience During the Pandemic. But Can They Capitalise on It?

3 April 2020 • By Rachel Strugatz

BoF Professional Exclusive

Influencers Have a Captive Audience During the Pandemic. But Can They Capitalise on It?

Influencers are getting more views than ever from self-isolating fans. But with Sephora stores shut down and fewer consumers in the mood to buy makeup, making money could be a struggle.

BoF Professional Exclusive

For Influencers, Affiliate Revenue Is Next to Disappear

26 March 2020 • By Chavie Lieber

BoF Professional Exclusive

For Influencers, Affiliate Revenue Is Next to Disappear

Brands like Macy’s, Ulta, Dillard’s and TJ Maxx are pausing their affiliate marketing programs to save money during Covid-19. Influencers, who have seen brand sponsorships disappear overnight, are scrambling.

BoF Professional Exclusive

Anime, Comics and Louis Vuitton: Inside the Quirky, Hyper-Engaged World of Bilibili

27 February 2020 • By Zoe Suen and Casey Hall

BoF Professional Exclusive

Anime, Comics and Louis Vuitton: Inside the Quirky, Hyper-Engaged World of Bilibili

Everything brands need to know about the gateway platform to Chinese youths.

BoF Professional Exclusive

How to Launch an Influencer Brand in 2020

4 February 2020 • By Chantal Fernandez

BoF Professional Exclusive

How to Launch an Influencer Brand in 2020

The market for products fronted by social media stars is crowded, but the upside can be massive. What are the ingredients to a successful launch?

News & Analysis

Canadian Brands Hope to Cash In on the 'Meghan Effect'

28 January 2020 • By Reuters

28 January 2020 • By Reuters

Experts speculate that the Sussexes’ move to North America could bolster the country’s fashion industry by spotlighting homegrown labels.

News & Analysis

Canadian Brands Hope to Cash In on the 'Meghan Effect'

Experts speculate that the Sussexes’ move to North America could bolster the country’s fashion industry by spotlighting homegrown labels.

BoF Professional Exclusive

Fuelling the Influencer Machine: The Hidden Network Turning People Into Stars

14 January 2020 • By Chavie Lieber

BoF Professional Exclusive

Fuelling the Influencer Machine: The Hidden Network Turning People Into Stars

The influencer boom has created new demand for assistants, managers, photographers and ghostwriters. It's becoming the new way to break into fashion — if you don't mind staying behind the scenes.

News & Analysis

Could Meghan Markle Cash In on Her Powerful Influencer Status?

9 January 2020 • By Rachel Deeley and M.C. Nanda

News & Analysis

Could Meghan Markle Cash In on Her Powerful Influencer Status?

The Duke and Duchess of Sussex are stepping back as senior members of the royal family and will become financially independent, presenting one of the biggest influencers this year with new opportunities.

Why Brands Need a New Approach to Gifting

18 December 2019 • By Melissa Magsaysay

Why Brands Need a New Approach to Gifting

Public relations firms and fashion brands are rethinking their gifting strategies amid a backlash over excessive spending and wasteful packaging.

News & Analysis

Most Young Americans Want to Be Influencers

5 November 2019 • By Bloomberg

5 November 2019 • By Bloomberg

No less than 86 percent of people ages 13 to 38 are willing to try out influencing, according to a survey from Morning Consult.

News & Analysis

Most Young Americans Want to Be Influencers

No less than 86 percent of people ages 13 to 38 are willing to try out influencing, according to a survey from Morning Consult.

BoF Professional Exclusive

The Billionaire Who Backed Michael Kors Is Investing in Influencer Arielle Charnas

15 August 2019 • By Rachel Strugatz

BoF Professional Exclusive

The Billionaire Who Backed Michael Kors Is Investing in Influencer Arielle Charnas

Charnas, whose licensing deal with Nordstrom is ending, has raised $10 million from Silas Chou and other investors to start a lifestyle brand headed by Naadam co-founder Matt Scanlan.