Influencer

Using Famous Faces to Impress Chinese Consumers Just Got Trickier

2 July 2020 • By Casey Hall

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Using Famous Faces to Impress Chinese Consumers Just Got Trickier

Marketing to Chinese consumers in a time of crisis means that brands with tighter budgets need to consider new ways of leveraging Chinese influencers and celebrities.

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Fixing the Whitewashed Influencer Economy

18 June 2020 • By Alexandra Mondalek

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Fixing the Whitewashed Influencer Economy

BoF breaks down the system of pay gaps, racist exclusion and algorithms that keep black influencers from excelling — and what needs to happen to make it stop.

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The Great Influencer Shakeout

21 May 2020 • By Chavie Lieber

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The Great Influencer Shakeout

Fashion influencers are seeing a plunge in brand deals during the pandemic. They must evolve their content and flex their creative skills or risk being left behind.

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5 Strategies for Chinese Valentine’s Day

19 May 2020 • By Casey Hall

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5 Strategies for Chinese Valentine’s Day

Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.

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The Art of the Crisis Pivot — and the Brands Getting it Right

8 May 2020 • By Chavie Lieber

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The Art of the Crisis Pivot — and the Brands Getting it Right

Fashion brands that find their businesses upended by the pandemic are finding creative new ways to operate. Here's how they did it.

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What Brands Are Doing Instead of Influencer Campaigns

21 April 2020 • By Chavie Lieber

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What Brands Are Doing Instead of Influencer Campaigns

With pre-pandemic budgets slashed, brands are relying less heavily on influencers, using what marketing dollars they have left in creative ways.

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Influencers Have a Captive Audience During the Pandemic. But Can They Capitalise on It?

3 April 2020 • By Rachel Strugatz

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Influencers Have a Captive Audience During the Pandemic. But Can They Capitalise on It?

Influencers are getting more views than ever from self-isolating fans. But with Sephora stores shut down and fewer consumers in the mood to buy makeup, making money could be a struggle.

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For Influencers, Affiliate Revenue Is Next to Disappear

26 March 2020 • By Chavie Lieber

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For Influencers, Affiliate Revenue Is Next to Disappear

Brands like Macy’s, Ulta, Dillard’s and TJ Maxx are pausing their affiliate marketing programs to save money during Covid-19. Influencers, who have seen brand sponsorships disappear overnight, are scrambling.

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Anime, Comics and Louis Vuitton: Inside the Quirky, Hyper-Engaged World of Bilibili

27 February 2020 • By Zoe Suen and Casey Hall

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Anime, Comics and Louis Vuitton: Inside the Quirky, Hyper-Engaged World of Bilibili

Everything brands need to know about the gateway platform to Chinese youths.

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How to Launch an Influencer Brand in 2020

4 February 2020 • By Chantal Fernandez

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How to Launch an Influencer Brand in 2020

The market for products fronted by social media stars is crowded, but the upside can be massive. What are the ingredients to a successful launch?

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