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BoF Professional Exclusive

How to Launch an Influencer Brand in 2020

4 February 2020 • By Chantal Fernandez

BoF Professional Exclusive

How to Launch an Influencer Brand in 2020

The market for products fronted by social media stars is crowded, but the upside can be massive. What are the ingredients to a successful launch?

BoF Professional Exclusive

10 Ways to Win on Social

3 February 2020 • By Michael Edelmann

BoF Professional Exclusive

10 Ways to Win on Social

Advertising on social media is getting more expensive by the day. Here's how to drive growth without breaking the bank.

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Hiding ‘Likes’ Is Good for the Influencer Economy

9 November 2019 • By Amy Odell

BoF Professional Exclusive

Hiding ‘Likes’ Is Good for the Influencer Economy

The anticipated change to the way Instagram displays engagement could drive positive outcomes for influencers, followers and marketers, argues Amy Odell.

News & Analysis

How Luxury Brands Are Raising the Stakes on Instagram

16 June 2019 • By Reuters

16 June 2019 • By Reuters

But big bucks are changing the game as cash rich luxury goods groups like LVMH and Kering hike their social media budgets, giving them vast means to drown out rivals on platforms once seen as a leveller for brands big and small.

News & Analysis

How Luxury Brands Are Raising the Stakes on Instagram

But big bucks are changing the game as cash rich luxury goods groups like LVMH and Kering hike their social media budgets, giving them vast means to drown out rivals on platforms once seen as a leveller for brands big and small.

‘Instagram Is 65 Percent of a Fashion Show’s Raison d’Être’

27 March 2019 • By Laure Guilbault

27 March 2019 • By Laure Guilbault

In the age of social media, fashion shows are bigger business than ever, boosting specialised production companies like Thierry Dreyfus’ Eyesight, which recently raised €5 million in investment from BNP Paribas.

‘Instagram Is 65 Percent of a Fashion Show’s Raison d’Être’

In the age of social media, fashion shows are bigger business than ever, boosting specialised production companies like Thierry Dreyfus’ Eyesight, which recently raised €5 million in investment from BNP Paribas.

Instagram Unlocks In-App Purchasing

19 March 2019 • By M.C. Nanda

19 March 2019 • By M.C. Nanda

With so much sponsored content and promotions from mega-influencers, will new shopping features drive users away from the photo-sharing platform, which has long been touted as a discovery tool?

Instagram Unlocks In-App Purchasing

With so much sponsored content and promotions from mega-influencers, will new shopping features drive users away from the photo-sharing platform, which has long been touted as a discovery tool?

Willy Vanderperre Has a New Instagram Project

14 March 2019 • By Kati Chitrakorn

14 March 2019 • By Kati Chitrakorn

The Vogue photographer, known for his striking campaigns for Prada and Raf Simons, is set to showcase limited-edition “collectables” on the platform every month and release a new book with Idea.

Willy Vanderperre Has a New Instagram Project

The Vogue photographer, known for his striking campaigns for Prada and Raf Simons, is set to showcase limited-edition “collectables” on the platform every month and release a new book with Idea.

News & Analysis

Good Times Keep Rolling for Facebook and Google's Ad Businesses

28 January 2019 • By Bloomberg

28 January 2019 • By Bloomberg

Concerns over privacy and regulation aren’t hurting Facebook and Google's multibillion dollar advertising businesses.

News & Analysis

Good Times Keep Rolling for Facebook and Google's Ad Businesses

Concerns over privacy and regulation aren’t hurting Facebook and Google's multibillion dollar advertising businesses.

BoF Professional Exclusive

What Calvin Klein Should Do Next

4 January 2019 • By BoF Team

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What Calvin Klein Should Do Next

PVH Corp. made a big bet that it could ‘do a Gucci’ with its flagship brand. But after the failure of its radical Raf Simons experiment, the company may need to rethink its strategy.

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News & Analysis

Fast Fashion Courts Millennial Halloween Shoppers

31 October 2018 • By Tamison O'Connor

News & Analysis

Fast Fashion Courts Millennial Halloween Shoppers

Retailers from Nasty Gal to PrettyLittleThing have been ramping up their participation in the holiday, crafting campaigns that show younger shoppers how to style fashion items into costumes.