Lingerie

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Victoria's Secret Can Still Save Itself. Here's Where It Should Start.

15 May 2019 • By Alexandra Mondalek

BoF Professional Exclusive

Victoria's Secret Can Still Save Itself. Here's Where It Should Start.

The troubled lingerie brand has announced that it will no longer broadcast its fashion show on American network television. That’s a good first step, but more changes are needed to win back customers.

News & Analysis

In Wake of Reckoning, Victoria’s Secret Pulls Fashion Show From Airwaves

10 May 2019 • By Bloomberg

News & Analysis

In Wake of Reckoning, Victoria’s Secret Pulls Fashion Show From Airwaves

The lingerie maker, which has held the lavish fashion event every year but one since 1995, has “decided to rethink” the show, Les Wexner, founder of parent company L Brands, said in an email to staff.

News & Analysis

American Eagle Says Spinoff for Aerie Could Happen

2 April 2019 • By Bloomberg

2 April 2019 • By Bloomberg

A potential split of the successful intimates brand could come “maybe one day, but not today,” chief financial officer Bob Madore said in an interview on Bloomberg TV.

News & Analysis

American Eagle Says Spinoff for Aerie Could Happen

A potential split of the successful intimates brand could come “maybe one day, but not today,” chief financial officer Bob Madore said in an interview on Bloomberg TV.

News & Analysis

L Brands Investor Pushes for Victoria's Secret Spinoff

5 March 2019 • By Reuters

5 March 2019 • By Reuters

The hedge fund also suggested that the role of chairman and chief executive be held by separate individuals, an increasingly popular demand among investors pushing for operational reform.

News & Analysis

L Brands Investor Pushes for Victoria's Secret Spinoff

The hedge fund also suggested that the role of chairman and chief executive be held by separate individuals, an increasingly popular demand among investors pushing for operational reform.

News & Analysis

L Brands to Close 53 Victoria's Secret Stores

27 February 2019 • By Bloomberg

27 February 2019 • By Bloomberg

The rough patch isn’t new: Victoria’s Secret has been under scrutiny for years for failing to keep up with shifting consumer demands.

News & Analysis

L Brands to Close 53 Victoria's Secret Stores

The rough patch isn’t new: Victoria’s Secret has been under scrutiny for years for failing to keep up with shifting consumer demands.

News & Analysis

Victoria's Secret to Partner with High-End Boutique Brand LIVY

13 February 2019 • By Bloomberg

13 February 2019 • By Bloomberg

The struggling retailer has recently taken a hit for failing to keep up with shifting consumer demands, especially involving themes of female empowerment and diversity.

News & Analysis

Victoria's Secret to Partner with High-End Boutique Brand LIVY

The struggling retailer has recently taken a hit for failing to keep up with shifting consumer demands, especially involving themes of female empowerment and diversity.

News & Analysis

L Brands to Sell La Senza Lingerie Brand

13 December 2018 • By Reuters

13 December 2018 • By Reuters

The company has been facing stiff competition, forcing it to sell its non-core assets and focus on brands such as Victoria's Secret.

News & Analysis

L Brands to Sell La Senza Lingerie Brand

The company has been facing stiff competition, forcing it to sell its non-core assets and focus on brands such as Victoria's Secret.

BoF Professional Exclusive

Kylie Jenner Gives Ulta Beauty Some Gloss

2 December 2018 • By Brian Baskin

BoF Professional Exclusive

Kylie Jenner Gives Ulta Beauty Some Gloss

This week, everyone will be talking about Ulta Beauty's first financial results since partnering with Kylie Jenner and Kim Kardashian, Versace and Chanel's pre-fall shows in New York and Victoria's Secret's controversial television special. Read our BoF Professional Cheat Sheet.

BoF Professional Exclusive

The Race to Replace Victoria’s Secret

20 November 2018 • By Tamison O'Connor

BoF Professional Exclusive

The Race to Replace Victoria’s Secret

The lingerie giant is more vulnerable than at any point in its history, with sales declining and mounting criticism of its marketing. American Eagle, Rihanna and a host of start-ups are positioning themselves as Victoria’s Secret’s body-positive, inclusive successors.

News & Analysis

Victoria's Secret Hires CEO From Tory Burch to Lead Turnaround

19 November 2018 • By Bloomberg

19 November 2018 • By Bloomberg

John Mehas was the president of Tory Burch.

News & Analysis

Victoria's Secret Hires CEO From Tory Burch to Lead Turnaround

John Mehas was the president of Tory Burch.