Lingerie

Fashion's Multi-Billion Dollar Shapewear War

26 November 2019 • By Daphne Milner

Fashion's Multi-Billion Dollar Shapewear War

New brands are capitalising on the rise of body-positive narratives with size- and colour-inclusive shapewear. What does this mean for their waist-cinching predecessors?

News & Analysis

L Brands Has Three Months to Placate Activist Investor Barington

21 November 2019 • By Bloomberg

21 November 2019 • By Bloomberg

Victoria's Secret's parent company also confirmed that it cancelled its annual fashion show. The retailer said in May that it was rethinking the format.

News & Analysis

L Brands Has Three Months to Placate Activist Investor Barington

Victoria's Secret's parent company also confirmed that it cancelled its annual fashion show. The retailer said in May that it was rethinking the format.

News & Analysis

La Perla to List in Paris

4 September 2019 • By Sarah Kent and Laure Guilbault

4 September 2019 • By Sarah Kent and Laure Guilbault

The luxury lingerie company is seeking to boost its visibility as it targets a Millennial audience.

News & Analysis

La Perla to List in Paris

The luxury lingerie company is seeking to boost its visibility as it targets a Millennial audience.

News & Analysis

Victoria’s Secret Considers a Change in Marketing

22 August 2019 • By Bloomberg

22 August 2019 • By Bloomberg

L Brands' admission that Victoria’s Secret needs change marks a key shift for a company that hasn’t much strayed from its push-up-bra aesthetic, despite consumer values moving towards themes such as female empowerment and body positivity.

News & Analysis

Victoria’s Secret Considers a Change in Marketing

L Brands' admission that Victoria’s Secret needs change marks a key shift for a company that hasn’t much strayed from its push-up-bra aesthetic, despite consumer values moving towards themes such as female empowerment and body positivity.

News & Analysis

Victoria's Secret Slumps Again as Bath & Body Works Keeps Growing

21 August 2019 • By Bloomberg

21 August 2019 • By Bloomberg

L Brands' profit beat estimates in the latest quarter but Victoria’s Secret continues to struggle amid shifting consumer demands and the group's ties to disgraced financier Jeffrey Epstein.

News & Analysis

Victoria's Secret Slumps Again as Bath & Body Works Keeps Growing

L Brands' profit beat estimates in the latest quarter but Victoria’s Secret continues to struggle amid shifting consumer demands and the group's ties to disgraced financier Jeffrey Epstein.

BoF Professional Exclusive

The Inner Workings of Victoria’s Secret: A Chairman and His Circle

8 August 2019 • By Lauren Sherman and Chantal Fernandez

BoF Professional Exclusive

The Inner Workings of Victoria’s Secret: A Chairman and His Circle

Creative director Ed Razek is exiting Victoria’s Secret as the brand suffers from sinking sales and media reports of past links to sex offender Jeffrey Epstein. But the root of the problem may be the very thing that made the company so successful in the first place: billionaire L Brands chairman Les Wexner’s tight grip on power.

BoF Professional Exclusive

Victoria's Secret 'Angels' Mastermind, Ed Razek, Has Resigned

6 August 2019 • By Lauren Sherman

6 August 2019 • By Lauren Sherman

The executive's work at the company has been under intense scrutiny for the past year.

BoF Professional Exclusive

Victoria's Secret 'Angels' Mastermind, Ed Razek, Has Resigned

The executive's work at the company has been under intense scrutiny for the past year.

BoF Professional Exclusive

Victoria's Secret Can Still Save Itself. Here's Where It Should Start.

15 May 2019 • By Alexandra Mondalek

BoF Professional Exclusive

Victoria's Secret Can Still Save Itself. Here's Where It Should Start.

The troubled lingerie brand has announced that it will no longer broadcast its fashion show on American network television. That’s a good first step, but more changes are needed to win back customers.

News & Analysis

In Wake of Reckoning, Victoria’s Secret Pulls Fashion Show From Airwaves

10 May 2019 • By Bloomberg

News & Analysis

In Wake of Reckoning, Victoria’s Secret Pulls Fashion Show From Airwaves

The lingerie maker, which has held the lavish fashion event every year but one since 1995, has “decided to rethink” the show, Les Wexner, founder of parent company L Brands, said in an email to staff.

News & Analysis

American Eagle Says Spinoff for Aerie Could Happen

2 April 2019 • By Bloomberg

2 April 2019 • By Bloomberg

A potential split of the successful intimates brand could come “maybe one day, but not today,” chief financial officer Bob Madore said in an interview on Bloomberg TV.

News & Analysis

American Eagle Says Spinoff for Aerie Could Happen

A potential split of the successful intimates brand could come “maybe one day, but not today,” chief financial officer Bob Madore said in an interview on Bloomberg TV.