Livestreaming

BoF Professional Exclusive

What Luxury Can Do About the Tourism Crisis

20 July 2020 • By Chantal Fernandez

BoF Professional Exclusive

What Luxury Can Do About the Tourism Crisis

The luxury business will feel the permanent effects of this unprecedented break in travel. In order to capture lost sales, the industry will need to evolve by rethinking marketing and distribution, from brick-and-mortar flagship stores to e-commerce experiences.

Caught in the Crosshairs of China’s Livestreaming Crackdown

20 July 2020 • By Casey Hall

Caught in the Crosshairs of China’s Livestreaming Crackdown

Tight new restrictions could mean trouble — and relief — for brands who have made livestreaming a key part of their sales strategy. But the Chinese government isn’t the only thing worrying brands about the booming channel.

BoF Professional Exclusive

6 Ways to Boost Sales During the 618 Shopping Festival

18 June 2020 • By Casey Hall

BoF Professional Exclusive

6 Ways to Boost Sales During the 618 Shopping Festival

With billions of dollars of merchandise sold by more than one hundred thousand brands, China’s discount-focused shopping festivals are impossible to ignore but difficult to get right. Here are six ways to make them work.

BoF Professional Exclusive

Luxury’s Livestreaming Gamble

14 May 2020 • By Casey Hall

BoF Professional Exclusive

Luxury’s Livestreaming Gamble

‘Live commerce’ can sound intimidating or even repellent to luxury brands, but a few brave players have recently rolled the dice knowing they need to be risk-takers in the current crisis. Will livestreaming be a bad bet or a big pay-out in the world's largest luxury market?

BoF Professional Exclusive

5 Lessons for Brands in Post-Pandemic China

28 April 2020 • By Casey Hall

BoF Professional Exclusive

5 Lessons for Brands in Post-Pandemic China

How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?

The New Normal: The Innovation Imperative Is Here to Stay

17 April 2020 • By BoF Team and McKinsey & Company

The New Normal: The Innovation Imperative Is Here to Stay

Companies will need to embed crisis-born innovations into long-term strategies to future-proof their business models, resulting in radical and enduring changes to their organisations and the wider industry, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.

The New Normal: Digital Is Set For a Step Change

15 April 2020 • By BoF Team and McKinsey & Company

The New Normal: Digital Is Set For a Step Change

Lockdowns and social distancing measures have made digital an urgent priority across the entire value chain but navigating the recovery will require sustained focus on scaling up and strengthening digital competencies, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.

BoF Professional Exclusive

Will E-Commerce Save China's Luxury Business?

12 March 2020 • By Casey Hall

BoF Professional Exclusive

Will E-Commerce Save China's Luxury Business?

Luxury brands are pinning their hopes on e-commerce to recoup some of the losses caused by China’s dismal retail environment. But will consumers switch to online in sufficient numbers to make up for the massive coronavirus shortfall?

News & Analysis

Facebook Acquired a Start-up to Build a Live Shopping Feature

20 December 2019 • By Bloomberg

20 December 2019 • By Bloomberg

The social media company is working with Packagd to create a feature that will let users make purchases while watching live video broadcasts.

News & Analysis

Facebook Acquired a Start-up to Build a Live Shopping Feature

The social media company is working with Packagd to create a feature that will let users make purchases while watching live video broadcasts.

BoF Professional Exclusive

Curation, Content and the Future of China’s Art Malls

5 December 2019 • By Casey Hall

BoF Professional Exclusive

Curation, Content and the Future of China’s Art Malls

‘Curation’ is the latest trend in China’s retail scene, as mall and department store giants keep pace with online competitors by transforming into places to see and be seen.