Made in China

Why H&M Is Using Kung Fu to Boost Its Business

25 July 2019 • By Zoe Suen and Casey Hall

With its latest martial arts-inspired collaboration, the brand joins the ranks of Converse, Swarovski and Levi’s as more global players partner with Chinese designers in the hopes of boosting profits. Will it work?

BoF Professional Exclusive

Why H&M Is Using Kung Fu to Boost Its Business

Beach-Phobic No More: Bikini Envy Hits China

18 July 2019 • By Sam Gaskin and Casey Hall

As China dares to go bare, can international retailers such as Zara and H&M compete with domestic manufacturers and reap the rewards?

BoF Professional Exclusive

Beach-Phobic No More: Bikini Envy Hits China

Chinese Investment Takes a New Turn

13 June 2019 • By Zoe Suen

Menswear and sportswear brands are investing money abroad, but there's no short cut to building premium brands.

BoF Professional Exclusive

Chinese Investment Takes a New Turn

Global Currents

Chinese Designers Had a Breakthrough Season. Now What?

27 May 2019 • By Zoe Suen

China’s emerging design talent is in higher demand than ever, but can the country’s fashion industry overcome its next obstacles?

Global Currents

Chinese Designers Had a Breakthrough Season. Now What?

Chinese Start-Ups: More Than Clones

16 May 2019 • By Zoe Suen

Chinese tech start-ups were once dismissed as mere copies of concepts cooked up in Silicon Valley. Now, a new generation of entrepreneurs are transforming what began as clones into highly innovative companies, demonstrating that copying is often at the heart of creativity.

BoF Professional Exclusive

Chinese Start-Ups: More Than Clones

Why Fast Fashion Brands Are Fleeing China

9 May 2019 • By Zoe Suen

Forever 21 is the latest fast fashion giant to join the exodus, but why have brands like Topshop, New Look and Asos retreated from China while others like Uniqlo and H&M seem to have cracked it? Read China Decoded to make sense of the market.

BoF Professional Exclusive

Why Fast Fashion Brands Are Fleeing China

How Can Brands Stand Out in China's Oversaturated Influencer Economy?

18 April 2019 • By Zoe Suen

An influencer incubator’s IPO and subsequent share plunge speak volumes about the future of engagement and trust in an $18 billion industry. Read China Decoded to make sense of the market.

BoF Professional Exclusive

How Can Brands Stand Out in China's Oversaturated Influencer Economy?

Global Brands Have a Design Disconnect with China’s Youth

3 April 2019 • By Sam Gaskin and Zoe Suen

Shanghai Fashion Week exposed a subtle but unshakable aesthetic gap between local designers and global fashion brands, suggesting that the latter need to do better range planning to satiate demand in China. Read China Decoded to make sense of the market.

BoF Professional Exclusive

Global Brands Have a Design Disconnect with China’s Youth

Can 'China Day' Live Up to the Hype?

13 February 2019 • By Zoe Suen and Denni Hu

As trade war tensions come to a head in Beijing, US-China relations will be stronger than ever on New York Fashion Week's China Day runway.

BoF Professional Exclusive

Can 'China Day' Live Up to the Hype?