Marketing

News & Analysis

BoF Exclusive | Tommy Hilfiger Names The Chainsmokers Global Menswear Ambassadors

12 June 2017 • By Chantal Fernandez

12 June 2017 • By Chantal Fernandez

Grammy winning duo Drew Taggart and Alex Pall's campaign will coincide with the inclusion of menswear at the brand’s “TommyNow” in-season runway show in London this September.

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A Word of Caution: Choose Your China Ambassadors Wisely

2 June 2017 • By Kati Chitrakorn

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Community Is Core to Next-Gen Brands

25 May 2017 • By Lauren Sherman

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News & Analysis

Nike’s Race for World Record — and Runners

5 May 2017 • By Bloomberg

5 May 2017 • By Bloomberg

This weekend, three of the world’s fastest athletes will put on Nike’s new running shoes and try to break a record in the latest instalment of the brand's battle for the hearts (and feet) of runners.

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Global Currents

China’s Fashion Giants Get Sophisticated

28 April 2017 • By Kati Chitrakorn

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News Bites | First Look at Givenchy Childrenswear, Flowerbx Funding, The Webster x Lane Crawford

19 April 2017 • By BoF Team

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News Bites | Chaos Denies Jony Ive Report, Marques’Almeida's Interactive Campaign

20 March 2017 • By BoF Team

In today's News Bites, Charlotte Stockdale denies a report that Apple chief design officer Jony Ive is an investor in her accessories brand, Chaos, plus a first look at Marques’Almeida's new interactive campaign.

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For Fashion Brands Flocking to SXSW, What’s the ROI?

14 March 2017 • By Lauren Sherman

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News & Analysis

Revlon Taps Amazon for First Marketing Blitz Since Arden Deal

23 February 2017 • By Bloomberg

23 February 2017 • By Bloomberg

As part of a campaign called the Love Project, the cosmetics maker will stamp its name on 10 million Amazon shipping boxes.

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Can Converse Solve Its Chuck Challenge?

8 February 2017 • By Chantal Fernandez

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News & Analysis

BoF Exclusive | Tommy Hilfiger Names The Chainsmokers Global Menswear Ambassadors

Grammy winning duo Drew Taggart and Alex Pall's campaign will coincide with the inclusion of menswear at the brand’s “TommyNow” in-season runway show in London this September.

A Word of Caution: Choose Your China Ambassadors Wisely

In this month’s China Edit, how an unsuitable brand ambassador can have serious repercussions, and why China’s mobile payments can no longer be ignored.

Community Is Core to Next-Gen Brands

A crop of emerging brands are bucking industry trends by doing more than just selling to customers — they’re developing fandoms.

News & Analysis

Nike’s Race for World Record — and Runners

This weekend, three of the world’s fastest athletes will put on Nike’s new running shoes and try to break a record in the latest instalment of the brand's battle for the hearts (and feet) of runners.

Global Currents

China’s Fashion Giants Get Sophisticated

Global fashion brands are facing increased competition as China’s large domestic players invest heavily in branding and retail experience in a bid to become more sleek, sophisticated and cosmopolitan.

News Bites | First Look at Givenchy Childrenswear, Flowerbx Funding, The Webster x Lane Crawford

In today's News Bites, a first glimpse of Givenchy childrenswear, Flowerbx closes a £1.5 million seed-plus round and The Webster partners with Lane Crawford.

News Bites | Chaos Denies Jony Ive Report, Marques’Almeida's Interactive Campaign

In today's News Bites, Charlotte Stockdale denies a report that Apple chief design officer Jony Ive is an investor in her accessories brand, Chaos, plus a first look at Marques’Almeida's new interactive campaign.

For Fashion Brands Flocking to SXSW, What’s the ROI?

Fashion and style brands staged a flurry of activations at this year’s South by Southwest Interactive, but breaking through the clutter of competing messages is increasingly challenging.

News & Analysis

Revlon Taps Amazon for First Marketing Blitz Since Arden Deal

As part of a campaign called the Love Project, the cosmetics maker will stamp its name on 10 million Amazon shipping boxes.

Can Converse Solve Its Chuck Challenge?

The company is revamping its iconic Chuck Taylor All Star again — this time for Generation Z.