Marketing

In the Age of Instagram, Murals Take on New Meaning

11 August 2017 • By Maghan McDowell

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In the Age of Instagram, Murals Take on New Meaning

The art wall’s allure as a social media-worthy photo op has been embraced by retailers as a marketing opportunity. Does it convert into sales?

Beyond Avon and Mary Kay, Why Social Selling Still Works

3 August 2017 • By Kati Chitrakorn

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Beyond Avon and Mary Kay, Why Social Selling Still Works

Thanks to the growing 'gig economy' and the rise of social media, social selling businesses are thriving.

News Bites | Chris Hemsworth for Boss Bottled, Charlotte Olympia Partners With Onward Luxury Group

10 July 2017 • By BoF Team

10 July 2017 • By BoF Team

In today's News Bites, Hugo Boss harnesses the box office power of Chris Hemsworth, while Charlotte Olympia signs a strategic partnership with Onward Luxury Group.

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News Bites | Chris Hemsworth for Boss Bottled, Charlotte Olympia Partners With Onward Luxury Group

In today's News Bites, Hugo Boss harnesses the box office power of Chris Hemsworth, while Charlotte Olympia signs a strategic partnership with Onward Luxury Group.

News & Analysis

BoF Exclusive | Tommy Hilfiger Names The Chainsmokers Global Menswear Ambassadors

12 June 2017 • By Chantal Fernandez

12 June 2017 • By Chantal Fernandez

Grammy winning duo Drew Taggart and Alex Pall's campaign will coincide with the inclusion of menswear at the brand’s “TommyNow” in-season runway show in London this September.

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News & Analysis

BoF Exclusive | Tommy Hilfiger Names The Chainsmokers Global Menswear Ambassadors

Grammy winning duo Drew Taggart and Alex Pall's campaign will coincide with the inclusion of menswear at the brand’s “TommyNow” in-season runway show in London this September.

A Word of Caution: Choose Your China Ambassadors Wisely

2 June 2017 • By Kati Chitrakorn

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A Word of Caution: Choose Your China Ambassadors Wisely

In this month’s China Edit, how an unsuitable brand ambassador can have serious repercussions, and why China’s mobile payments can no longer be ignored.

Community Is Core to Next-Gen Brands

25 May 2017 • By Lauren Sherman

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Community Is Core to Next-Gen Brands

A crop of emerging brands are bucking industry trends by doing more than just selling to customers — they’re developing fandoms.

News & Analysis

Nike’s Race for World Record — and Runners

5 May 2017 • By Bloomberg

5 May 2017 • By Bloomberg

This weekend, three of the world’s fastest athletes will put on Nike’s new running shoes and try to break a record in the latest instalment of the brand's battle for the hearts (and feet) of runners.

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News & Analysis

Nike’s Race for World Record — and Runners

This weekend, three of the world’s fastest athletes will put on Nike’s new running shoes and try to break a record in the latest instalment of the brand's battle for the hearts (and feet) of runners.

Global Currents

China’s Fashion Giants Get Sophisticated

28 April 2017 • By Kati Chitrakorn

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Global Currents

China’s Fashion Giants Get Sophisticated

Global fashion brands are facing increased competition as China’s large domestic players invest heavily in branding and retail experience in a bid to become more sleek, sophisticated and cosmopolitan.

News Bites | First Look at Givenchy Childrenswear, Flowerbx Funding, The Webster x Lane Crawford

19 April 2017 • By BoF Team

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News Bites | First Look at Givenchy Childrenswear, Flowerbx Funding, The Webster x Lane Crawford

In today's News Bites, a first glimpse of Givenchy childrenswear, Flowerbx closes a £1.5 million seed-plus round and The Webster partners with Lane Crawford.

News Bites | Chaos Denies Jony Ive Report, Marques’Almeida's Interactive Campaign

20 March 2017 • By BoF Team

In today's News Bites, Charlotte Stockdale denies a report that Apple chief design officer Jony Ive is an investor in her accessories brand, Chaos, plus a first look at Marques’Almeida's new interactive campaign.

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News Bites | Chaos Denies Jony Ive Report, Marques’Almeida's Interactive Campaign

In today's News Bites, Charlotte Stockdale denies a report that Apple chief design officer Jony Ive is an investor in her accessories brand, Chaos, plus a first look at Marques’Almeida's new interactive campaign.