Marketing

Is Luxury’s Love Affair With ‘Drops’ More Than Marketing?

9 August 2018 • By Christopher Morency

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Is Luxury’s Love Affair With ‘Drops’ More Than Marketing?

High-end brands are implementing Supreme-style ‘drops’ to better connect with young consumers who crave newness at the speed of Instagram.

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News & Analysis

Burberry Rebrands Under Riccardo Tisci

2 August 2018 • By Kati Chitrakorn

2 August 2018 • By Kati Chitrakorn

A new logo and monogram were unveiled as part of the British brand’s new identity under chief creative officer Riccardo Tisci.

News & Analysis

Burberry Rebrands Under Riccardo Tisci

A new logo and monogram were unveiled as part of the British brand’s new identity under chief creative officer Riccardo Tisci.

News & Analysis

Flipkart Unveils Loyalty Programme to Counter Amazon Prime

1 August 2018 • By Reuters

1 August 2018 • By Reuters

The Indian online retailer will be launching its second loyalty programme later this month, a move aimed at boosting customer retention.

News & Analysis

Flipkart Unveils Loyalty Programme to Counter Amazon Prime

The Indian online retailer will be launching its second loyalty programme later this month, a move aimed at boosting customer retention.

News & Analysis

Dior Brought Back the Saddle Bag With a Global Instagram Blitz

26 July 2018 • By Bloomberg

26 July 2018 • By Bloomberg

LVMH sees new, revived products as key to keeping up with rivals.

News & Analysis

Dior Brought Back the Saddle Bag With a Global Instagram Blitz

LVMH sees new, revived products as key to keeping up with rivals.

How to Acquire Customers in a Crowded Digital Landscape

24 July 2018 • By Cathaleen Chen

How to Acquire Customers in a Crowded Digital Landscape

As more brands saturate the e-commerce retail space, companies are finding new — and sometimes very old — ways to market themselves.

Want a Job in Marketing?

23 July 2018 • By BoF Team

Want a Job in Marketing?

As brands continue to invest in digital marketing, career opportunities within the field continue to grow.

Learn the New Essentials of Video Marketing

23 July 2018 • By BoF Team

Learn the New Essentials of Video Marketing

With the recent launch of IGTV, insider knowledge on video and live functions on social media is more relevant than ever to optimise your marketing outreach.

Farfetch Acquires Chinese Digital Marketing Agency

20 July 2018 • By Casey Hall

20 July 2018 • By Casey Hall

The fashion e-commerce platform has acquired CuriosityChina in a bid to boost its presence in the world's second-largest luxury market.

Farfetch Acquires Chinese Digital Marketing Agency

The fashion e-commerce platform has acquired CuriosityChina in a bid to boost its presence in the world's second-largest luxury market.

Global Currents

China’s Hottest New Social Media App

13 July 2018 • By Casey Hall

Global Currents

China’s Hottest New Social Media App

Douyin, an addictive video app with 300 million active users, has fashion and beauty brands wondering whether they should get in on the action.

Mr. Bags Sells 3.24 Million RMB Worth of Bags in 6 Minutes

13 July 2018 • By Kati Chitrakorn

13 July 2018 • By Kati Chitrakorn

The influential fashion blogger is also collaborating with Montblanc on a limited-edition collection of women’s handbags, a new category for the brand.

Mr. Bags Sells 3.24 Million RMB Worth of Bags in 6 Minutes

The influential fashion blogger is also collaborating with Montblanc on a limited-edition collection of women’s handbags, a new category for the brand.