Marketing

BoF Professional Exclusive

#BoFLIVE: How to Get the Most Out of Your Marketing Budget

7 July 2020 • By BoF Team

Why it's worth reconfiguring your advertising strategy right now.

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BoF Professional Exclusive

#BoFLIVE: How to Get the Most Out of Your Marketing Budget

Why it's worth reconfiguring your advertising strategy right now.

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BoF Professional Exclusive

Is Facebook Too Big for Fashion Brands to Boycott?

25 June 2020 • By Alexandra Mondalek

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BoF Professional Exclusive

Is Facebook Too Big for Fashion Brands to Boycott?

As the call to cancel paid advertising on the social media’s various platforms reaches a tipping point, small to mid-size fashion brands must evaluate where they draw the line between their values and sales.

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BoF Professional Exclusive

How to Do Pride Marketing Right

16 June 2020 • By Brian Baskin and Chavie Lieber

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BoF Professional Exclusive

How to Do Pride Marketing Right

With parades cancelled and civil rights protests top of mind, many fashion brands are rethinking how they show their support for the LGBTQ community.

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News & Analysis

Fashion Magazines Hit as Luxury Ad Spend Dwindles

1 June 2020 • By Bloomberg

Global fashion houses are slashing their marketing budgets by 30 to 80 percent to weather the economic fallout of the pandemic.

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News & Analysis

Fashion Magazines Hit as Luxury Ad Spend Dwindles

Global fashion houses are slashing their marketing budgets by 30 to 80 percent to weather the economic fallout of the pandemic.

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BoF Professional Exclusive

For Brands Boycotting Facebook, Here's Where to Put Your Marketing Dollars

20 May 2020 • By Alexandra Mondalek

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BoF Professional Exclusive

For Brands Boycotting Facebook, Here's Where to Put Your Marketing Dollars

From billboards to Pinterest, there are new opportunities for brands looking to get a bigger bang for their advertising buck.

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BoF Professional Exclusive

When Pandemic Marketing Goes Too Far: How to Avoid #COVIDwashing

29 April 2020 • By Alexandra Mondalek

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BoF Professional Exclusive

When Pandemic Marketing Goes Too Far: How to Avoid #COVIDwashing

Sentimental commercials about how we’re all in this together are beginning to fall flat. There are other ways to reach consumers.

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BoF Professional Exclusive

The Dos and Don’ts of Marketing During a Pandemic

6 April 2020 • By Alexandra Mondalek

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BoF Professional Exclusive

The Dos and Don’ts of Marketing During a Pandemic

Despite the difficulty the global health crisis and ensuing economic fallout has created, brands need to communicate clearly and honestly with their customers now more than ever.

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BoF Professional Exclusive

What Shoppers Are Thinking Right Now

31 March 2020 • By Chantal Fernandez

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BoF Professional Exclusive

What Shoppers Are Thinking Right Now

Consumers are feeling denial, anxiety, dread and hope. But even if they aren’t in the buying mood, brands can use this time to build deeper relationships.

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BoF Professional Exclusive

For Influencers, Affiliate Revenue Is Next to Disappear

26 March 2020 • By Chavie Lieber

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BoF Professional Exclusive

For Influencers, Affiliate Revenue Is Next to Disappear

Brands like Macy’s, Ulta, Dillard’s and TJ Maxx are pausing their affiliate marketing programs to save money during Covid-19. Influencers, who have seen brand sponsorships disappear overnight, are scrambling.

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Intelligence

How to Talk to Customers During the Coronavirus Pandemic

16 March 2020 • By Alexandra Mondalek

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Intelligence

How to Talk to Customers During the Coronavirus Pandemic

Brands must look for creative, cost-efficient and sensitive ways to communicate during this difficult time.

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