Marketing

This Week in Fashion

Raf Simons and Calvin Klein: What Went Wrong?

7 December 2018 • By BoF Team

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This Week in Fashion

Raf Simons and Calvin Klein: What Went Wrong?

PVH gave Simons the keys to the kingdom. Now the relationship is crumbling.

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This Week in Fashion

Dolce & Gabbana: Cultural Stupidity Can Be Costly

23 November 2018 • By BoF Team

23 November 2018 • By BoF Team

The rise of global markets and social media have changed the equation on cultural sensitivity. It’s time for brands to catch up.

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This Week in Fashion

Dolce & Gabbana: Cultural Stupidity Can Be Costly

The rise of global markets and social media have changed the equation on cultural sensitivity. It’s time for brands to catch up.

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News & Analysis

N Brown Sees Higher Tax on Marketing Costs

13 November 2018 • By Reuters

13 November 2018 • By Reuters

The plus sized fashion retailer said tax on marketing costs would rise between £6 million and £9 million annually as a result of a long-running dispute with the British government over tax recovery.

News & Analysis

N Brown Sees Higher Tax on Marketing Costs

The plus sized fashion retailer said tax on marketing costs would rise between £6 million and £9 million annually as a result of a long-running dispute with the British government over tax recovery.

Why IGTV Is Still a Question Mark for Luxury Brands

30 October 2018 • By Tamison O'Connor

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Why IGTV Is Still a Question Mark for Luxury Brands

Four months after launch, Instagram's latest feature is living in the shadow of its highly successful predecessor Instagram Stories.

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News & Analysis

Louis Vuitton, Chanel Are the Most Valuable Brands, But Gucci is Gaining

4 October 2018 • By Sarah Shannon

4 October 2018 • By Sarah Shannon

BoF can exclusively reveal Interbrand’s Best Global Brands 2018. The value of luxury brands is increasing faster than any other sector, with Louis Vuitton, Chanel and Gucci leading the pack.

News & Analysis

Louis Vuitton, Chanel Are the Most Valuable Brands, But Gucci is Gaining

BoF can exclusively reveal Interbrand’s Best Global Brands 2018. The value of luxury brands is increasing faster than any other sector, with Louis Vuitton, Chanel and Gucci leading the pack.

Hermès’ Anti-Marketing Marketing

27 September 2018 • By Lauren Sherman

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Hermès’ Anti-Marketing Marketing

The French luxury giant has built a $6 billion business without a marketing department.

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Learn How to Create Content to Engage Your Audience

24 September 2018 • By BoF Team

24 September 2018 • By BoF Team

Take BoF's online Digital Marketing course to learn how to create content that connects with global audiences from Paper Communications' Drew Elliott.

Learn How to Create Content to Engage Your Audience

Take BoF's online Digital Marketing course to learn how to create content that connects with global audiences from Paper Communications' Drew Elliott.

News & Analysis

Nike's Kaepernick Ad Spurs Spike in Sold Out Items

19 September 2018 • By Reuters

19 September 2018 • By Reuters

Nike has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick appeared earlier this month, according to data on the company's online sales from Thomson Reuters.

News & Analysis

Nike's Kaepernick Ad Spurs Spike in Sold Out Items

Nike has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick appeared earlier this month, according to data on the company's online sales from Thomson Reuters.

Slimane and Tisci Tease New Visions Ahead of Big Debuts

11 September 2018 • By Christopher Morency

11 September 2018 • By Christopher Morency

The designers are set to make their respective ready-to-wear debuts at Burberry and Celine this month. But for those following along on social media, the action has already begun.

Slimane and Tisci Tease New Visions Ahead of Big Debuts

The designers are set to make their respective ready-to-wear debuts at Burberry and Celine this month. But for those following along on social media, the action has already begun.

Will Ralph Lauren's 50th Anniversary Extravaganza Help it Survive Another 50 Years?

7 September 2018 • By Lauren Sherman

Will Ralph Lauren's 50th Anniversary Extravaganza Help it Survive Another 50 Years?

The American stalwart is pouring an additional $100 million into marketing over the next five years, with events like Friday evening’s spectacle headlining the plan.