Marketing

How Fashion Can Tap Into China’s Latest TV Craze

13 August 2020 • By Zoe Suen

BoF Professional Exclusive

How Fashion Can Tap Into China’s Latest TV Craze

Hit programmes are a powerful way for brands to appeal to China’s 900 million internet users, but the mass marketing approach won’t pay off for everyone. Which brands are in position to benefit most?

Share Comment

Intelligence

Brands Claim Their Clothes Kill Viruses. Will Consumers Buy It?

10 August 2020 • By Chantal Fernandez

Share Comment

Intelligence

Brands Claim Their Clothes Kill Viruses. Will Consumers Buy It?

With apparel spending down sharply, retailers are willing to try almost anything to lure anxious shoppers back. Tackling their fear of germs head-on is one way to woo them.

Share Comment

Leveraging Holistic E-Commerce Marketing Strategies at SkyDiamond Elite

17 July 2020 • By BoF Team

Share Comment

Leveraging Holistic E-Commerce Marketing Strategies at SkyDiamond Elite

Managing an accumulative $1.5 billion in digital marketing revenue, founder and CEO Habib Bakshi shares how the e-commerce marketing firm creates data-driven strategies for the fast-evolving retail landscape.

Share Comment

BoF Professional Exclusive

China’s Latest Marketing Buzzword Actually Matters. Here’s How to Use It.

16 July 2020 • By Zoe Suen

Share Comment

BoF Professional Exclusive

China’s Latest Marketing Buzzword Actually Matters. Here’s How to Use It.

Private traffic channels have boosted sales for homegrown brands, but many international players have yet to take the plunge. Here’s what they can learn from the locals.

Share Comment

BoF Professional Exclusive

How and When Brands Should Say 'I’m Sorry’

14 July 2020 • By Alexandra Mondalek

Share1 Comment

BoF Professional Exclusive

How and When Brands Should Say 'I’m Sorry’

As cancel culture evolves, the overused brand apology popular on Instagram and other social media must in turn become more thoughtful through language and action.

Share1 Comment

BoF Professional Exclusive

#BoFLIVE: How to Get the Most Out of Your Marketing Budget

7 July 2020 • By BoF Team

Why it's worth reconfiguring your advertising strategy right now.

Share Comment

BoF Professional Exclusive

#BoFLIVE: How to Get the Most Out of Your Marketing Budget

Why it's worth reconfiguring your advertising strategy right now.

Share Comment

BoF Professional Exclusive

Is Facebook Too Big for Fashion Brands to Boycott?

25 June 2020 • By Alexandra Mondalek

Share Comment

BoF Professional Exclusive

Is Facebook Too Big for Fashion Brands to Boycott?

As the call to cancel paid advertising on the social media’s various platforms reaches a tipping point, small to mid-size fashion brands must evaluate where they draw the line between their values and sales.

Share Comment

BoF Professional Exclusive

How to Do Pride Marketing Right

16 June 2020 • By Brian Baskin and Chavie Lieber

Share Comment

BoF Professional Exclusive

How to Do Pride Marketing Right

With parades cancelled and civil rights protests top of mind, many fashion brands are rethinking how they show their support for the LGBTQ community.

Share Comment

News & Analysis

Fashion Magazines Hit as Luxury Ad Spend Dwindles

1 June 2020 • By Bloomberg

Global fashion houses are slashing their marketing budgets by 30 to 80 percent to weather the economic fallout of the pandemic.

Share Comment

News & Analysis

Fashion Magazines Hit as Luxury Ad Spend Dwindles

Global fashion houses are slashing their marketing budgets by 30 to 80 percent to weather the economic fallout of the pandemic.

Share Comment

BoF Professional Exclusive

For Brands Boycotting Facebook, Here's Where to Put Your Marketing Dollars

20 May 2020 • By Alexandra Mondalek

Share Comment

BoF Professional Exclusive

For Brands Boycotting Facebook, Here's Where to Put Your Marketing Dollars

From billboards to Pinterest, there are new opportunities for brands looking to get a bigger bang for their advertising buck.

Share Comment