Marketing

News & Analysis

Louis Vuitton, Chanel Are the Most Valuable Brands, But Gucci is Gaining

4 October 2018 • By Sarah Shannon

4 October 2018 • By Sarah Shannon

BoF can exclusively reveal Interbrand’s Best Global Brands 2018. The value of luxury brands is increasing faster than any other sector, with Louis Vuitton, Chanel and Gucci leading the pack.

News & Analysis

Louis Vuitton, Chanel Are the Most Valuable Brands, But Gucci is Gaining

BoF can exclusively reveal Interbrand’s Best Global Brands 2018. The value of luxury brands is increasing faster than any other sector, with Louis Vuitton, Chanel and Gucci leading the pack.

Hermès’ Anti-Marketing Marketing

27 September 2018 • By Lauren Sherman

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Hermès’ Anti-Marketing Marketing

The French luxury giant has built a $6 billion business without a marketing department.

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Learn How to Create Content to Engage Your Audience

24 September 2018 • By BoF Team

24 September 2018 • By BoF Team

Take BoF's online Digital Marketing course to learn how to create content that connects with global audiences from Paper Communications' Drew Elliott.

Learn How to Create Content to Engage Your Audience

Take BoF's online Digital Marketing course to learn how to create content that connects with global audiences from Paper Communications' Drew Elliott.

News & Analysis

Nike's Kaepernick Ad Spurs Spike in Sold Out Items

19 September 2018 • By Reuters

19 September 2018 • By Reuters

Nike has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick appeared earlier this month, according to data on the company's online sales from Thomson Reuters.

News & Analysis

Nike's Kaepernick Ad Spurs Spike in Sold Out Items

Nike has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick appeared earlier this month, according to data on the company's online sales from Thomson Reuters.

Slimane and Tisci Tease New Visions Ahead of Big Debuts

11 September 2018 • By Christopher Morency

11 September 2018 • By Christopher Morency

The designers are set to make their respective ready-to-wear debuts at Burberry and Celine this month. But for those following along on social media, the action has already begun.

Slimane and Tisci Tease New Visions Ahead of Big Debuts

The designers are set to make their respective ready-to-wear debuts at Burberry and Celine this month. But for those following along on social media, the action has already begun.

Will Ralph Lauren's 50th Anniversary Extravaganza Help it Survive Another 50 Years?

7 September 2018 • By Lauren Sherman

Will Ralph Lauren's 50th Anniversary Extravaganza Help it Survive Another 50 Years?

The American stalwart is pouring an additional $100 million into marketing over the next five years, with events like Friday evening’s spectacle headlining the plan.

Is Luxury’s Love Affair With ‘Drops’ More Than Marketing?

9 August 2018 • By Christopher Morency

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Is Luxury’s Love Affair With ‘Drops’ More Than Marketing?

High-end brands are implementing Supreme-style ‘drops’ to better connect with young consumers who crave newness at the speed of Instagram.

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News & Analysis

Burberry Rebrands Under Riccardo Tisci

2 August 2018 • By Kati Chitrakorn

2 August 2018 • By Kati Chitrakorn

A new logo and monogram were unveiled as part of the British brand’s new identity under chief creative officer Riccardo Tisci.

News & Analysis

Burberry Rebrands Under Riccardo Tisci

A new logo and monogram were unveiled as part of the British brand’s new identity under chief creative officer Riccardo Tisci.

News & Analysis

Flipkart Unveils Loyalty Programme to Counter Amazon Prime

1 August 2018 • By Reuters

1 August 2018 • By Reuters

The Indian online retailer will be launching its second loyalty programme later this month, a move aimed at boosting customer retention.

News & Analysis

Flipkart Unveils Loyalty Programme to Counter Amazon Prime

The Indian online retailer will be launching its second loyalty programme later this month, a move aimed at boosting customer retention.

News & Analysis

Dior Brought Back the Saddle Bag With a Global Instagram Blitz

26 July 2018 • By Bloomberg

26 July 2018 • By Bloomberg

LVMH sees new, revived products as key to keeping up with rivals.

News & Analysis

Dior Brought Back the Saddle Bag With a Global Instagram Blitz

LVMH sees new, revived products as key to keeping up with rivals.