Nike Sees Some Relief in North America

22 March 2018 • By Bloomberg

A misconduct scandal burst into public view last week, but the sports brand says its business is back on the upswing after earnings topped analysts’ estimates last quarter.

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News Bites

Nike Unveils 'Connected' Jersey for NBA Partnership

16 September 2017 • By Chantal Fernandez

Stefan Olander, Nike’s vice president of digital, tells BoF how the jersey will bring basketball fans closer to the game.

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News & Analysis

Nike Fuels Move to Corporate Bonds as Government Debt Falters

19 October 2016 • By Bloomberg

Nike Inc. sold $1.5 billion of notes, reflecting demand for higher yields than those offered by government bonds.

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News & Analysis

Nike Signs Long-Term Kit Deal With Chelsea Football Club

13 October 2016 • By Reuters

Chelsea said it represented the largest commercial deal in the Premier League club's history.

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Global Currents

Activewear Brands Limber Up in China

10 October 2016 • By Kate Abnett

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Letter from the Editor

Fashion Knows No Boundaries: Our Fourth Annual BoF500 Print Issue Is Out Today

4 October 2016 • By Imran Amed

From the office towers of Tokyo to the shopping malls of Mumbai to a tiny island in Greece, we bring you insight and intelligence from Kate Moss, Tory Burch, Tadashi Yanai and more in our fourth annual BoF 500 issue.

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News & Analysis

New Adidas CEO Sets Off in Pursuit of Nike

29 September 2016 • By Reuters

Closing the gap on clear market leader Nike is the challenge facing new Adidas boss Kasper Rorsted when the Dane takes charge of the world's second biggest sportswear brand from the start of October.

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News & Analysis

Nike Misses Order Estimates, Renewing Concerns About Slowdown

27 September 2016 • By Bloomberg

Increased competition from Adidas AG and Under Armour Inc. has taken a toll on the world’s largest athletic brand this year, with slowing sales growth in its home country.

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News & Analysis

Nike Detractors Grow as Rivals Encroach on Home Turf

27 September 2016 • By Bloomberg

Nike has had a rough year. The shares are down 13 percent in 2016 as analysts and investors fret over market-share losses to Adidas AG and Under Armour Inc. in the US, its largest region.

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News & Analysis

Chuck Taylor Sequel Flops, Dealing Blow to Nike’s Converse Brand

26 September 2016 • By Bloomberg

With a lot of fanfare last July, Converse released a more expensive version of the classic Chuck Taylor, the first major overhaul of the world’s most iconic and best-selling sneaker, though like many sequels it was a letdown.

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