Opinion

News & Analysis

Op-Ed | Nordstrom Really Needs an Anniversary Sale Win

12 July 2019 • By Bloomberg

12 July 2019 • By Bloomberg

The deals bonanza represents an especially important test for the department store.

News & Analysis

Op-Ed | Nordstrom Really Needs an Anniversary Sale Win

The deals bonanza represents an especially important test for the department store.

Op-Ed | Bret Easton Ellis: Is Inclusivity Good for Fashion?

10 July 2019 • By Bret Easton Ellis

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Op-Ed | Bret Easton Ellis: Is Inclusivity Good for Fashion?

In a controversial essay in the latest issue of Vogue Italia, American novelist Bret Easton Ellis argues that inclusivity is destroying what made the fashion world so alluring in the first place.

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BoF Professional Exclusive

The Path to a Better Prada

27 June 2019 • By Luca Solca

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BoF Professional Exclusive

The Path to a Better Prada

The Italian luxury brand is a step behind its peers, but a management overhaul could be transformative, argues Luca Solca.

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Op-Ed | Amazon’s New AI Feature Shows Fashion Growing Pains

21 June 2019 • By Bloomberg

21 June 2019 • By Bloomberg

The site still isn’t a great shopping experience for more fashion-oriented purchases.

Op-Ed | Amazon’s New AI Feature Shows Fashion Growing Pains

The site still isn’t a great shopping experience for more fashion-oriented purchases.

Op-Ed | Welcome to the Big Flat Now

9 July 2018 • By Thom Bettridge, Joerg Koch and Lucas Mascatello

9 July 2018 • By Thom Bettridge, Joerg Koch and Lucas Mascatello

We operate in a creative industry that is borderless, fluid and makes us more free than we have ever been, argue Thom Bettridge, Joerg Koch and Lucas Mascatello.

Op-Ed | Welcome to the Big Flat Now

We operate in a creative industry that is borderless, fluid and makes us more free than we have ever been, argue Thom Bettridge, Joerg Koch and Lucas Mascatello.

Retail's Innovation Problem

10 May 2018 • By Doug Stephens

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Retail's Innovation Problem

If retail’s battle cry is truly ‘innovate or die,’ why are so many choosing death?

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Op-Ed | Ironic Fashion Is Nothing New

30 March 2018 • By Eugene Rabkin

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Op-Ed | Ironic Fashion Is Nothing New

For many fashion commentators, the irony of designers like Jeremy Scott, Demna Gvasalia and Virgil Abloh feels fresh, but we’ve been here before, observes Eugene Rabkin.

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Top 10 Campaigns of the Season

16 March 2018 • By BoF Team

Top 10 Campaigns of the Season

From Gucci's surrealist illustrations to Loewe's comment on consumption with the Steven Meisel lensed campaign titled "Fruits", BoF rounds up the best ads of the Spring/Summer 2018 season.

Op-Ed | Why I Unfollowed Miroslava Duma

6 February 2018 • By Joelle Firzli

6 February 2018 • By Joelle Firzli

The Duma-Sergeenko affair is testimony to the high level of ignorance that still prevails in the fashion industry, but the social media influencers do not represent all of us, argues Joelle Firzli.

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Op-Ed | Why I Unfollowed Miroslava Duma

The Duma-Sergeenko affair is testimony to the high level of ignorance that still prevails in the fashion industry, but the social media influencers do not represent all of us, argues Joelle Firzli.

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The Best of BoF 2017 | Opinion

27 December 2017 • By BoF Team

The Best of BoF 2017 | Opinion

To round off the year, we revisit the articles that sparked the most debate, yielded the biggest insights, and got the fashion industry talking in 2017. Today, we highlight some of the top Opinion stories.