skincare

BoF Professional Exclusive

How to Market an Affordable Skin Care Brand

6 November 2020 • By Tobi Idowu

BoF Professional Exclusive

How to Market an Affordable Skin Care Brand

Affordable skin care has seen explosive growth during the pandemic. Here’s how some inexpensive brands stand out in a crowded market.

BoF Professional Exclusive

The Skin-Care Brand That’s Unexpectedly All Over TikTok

2 October 2020 • By Cheryl Wischhover

BoF Professional Exclusive

The Skin-Care Brand That’s Unexpectedly All Over TikTok

L’Oréal-owned mass-market brand CeraVe went from staid dermatologist mainstay to Gen Z social media darling. As younger skin-care consumers focus more on ingredients and value, and less on product aesthetics and prestige positioning, the brand’s strategy offers a case study for mass beauty brands seeking new audiences.

BoF Professional Exclusive

What’s Selling in Beauty Right Now

28 August 2020 • By Tamison O'Connor

BoF Professional Exclusive

What’s Selling in Beauty Right Now

Early in the pandemic, consumers stocked up on fancy face masks, relaxation lotions and luxury vibrators. What are they buying now?

News & Analysis

Coty Quarterly Sales Drop 56%

27 August 2020 • By Reuters

27 August 2020 • By Reuters

The cosmetic company's net revenue fell to $922.1 million, missing expectations of $1.34 billion.

News & Analysis

Coty Quarterly Sales Drop 56%

The cosmetic company's net revenue fell to $922.1 million, missing expectations of $1.34 billion.

BoF Professional Exclusive

The New Wave of Brands That Want to Make Acne Fun

14 August 2020 • By Tamison O'Connor

BoF Professional Exclusive

The New Wave of Brands That Want to Make Acne Fun

Skincare targeted at banishing breakouts is getting a new lease of life, with a wave of upstarts taking aim at the giants in this $2.8 billion market.

BoF Professional Exclusive

The Battle to Become China’s Glossier

5 March 2020 • By Casey Hall

BoF Professional Exclusive

The Battle to Become China’s Glossier

Global brands need to up their game if they want to compete with fast-moving Chinese beauty players building billion-dollar businesses that are fine-tuned for the local market.

BoF Professional Exclusive

Glossier Presses Pause on ‘Play,’ Rethinks Makeup Strategy

20 February 2020 • By Rachel Strugatz

BoF Professional Exclusive

Glossier Presses Pause on ‘Play,’ Rethinks Makeup Strategy

The beauty company debuted its first new brand last year to much fanfare, but sales failed to match the hype. Founder Emily Weiss talks exclusively to BoF about what she learned from the experience, and her plans to extend Glossier's rapid growth.

News & Analysis

Coty's Sales Beat Wall Street Expectations

5 February 2020 • By Reuters

5 February 2020 • By Reuters

The cosmetics company's net revenue fell to $2.35 billion, surpassing analysts' estimates amid its turnaround attempt.

News & Analysis

Coty's Sales Beat Wall Street Expectations

The cosmetics company's net revenue fell to $2.35 billion, surpassing analysts' estimates amid its turnaround attempt.

News & Analysis

Lion Capital Considers Sale of Perricone MD

6 December 2019 • By Bloomberg

6 December 2019 • By Bloomberg

The London-based private equity firm is reportedly courting the potential sale of the skincare brand that could generate more than $200 million.

News & Analysis

Lion Capital Considers Sale of Perricone MD

The London-based private equity firm is reportedly courting the potential sale of the skincare brand that could generate more than $200 million.

BoF Professional Exclusive

The Avon Lady Needs a Makeover

23 October 2019 • By Cheryl Wischhover

BoF Professional Exclusive

The Avon Lady Needs a Makeover

Some multi-level marketing brands, where customers sell the products and recruit others into their "downlines," are struggling to grow. Here's how they are adapting their formula to the age of e-commerce and Sephora.