Sneakers

News & Analysis

Can Roger Federer Help Build the Next Big Sportswear Brand?

6 July 2020 • By Tamison O'Connor

6 July 2020 • By Tamison O'Connor

The tennis legend and cult running shoe label On are launching a sneaker together. In the latest edition of the BoF Podcast, Federer shares what's next.

News & Analysis

Can Roger Federer Help Build the Next Big Sportswear Brand?

The tennis legend and cult running shoe label On are launching a sneaker together. In the latest edition of the BoF Podcast, Federer shares what's next.

BoF Professional Exclusive

Dior's Air Jordans and the Return of Pre-Pandemic Hype

28 June 2020 • By Brian Baskin

BoF Professional Exclusive

Dior's Air Jordans and the Return of Pre-Pandemic Hype

This week, everyone will be talking about the long-delayed release of Dior's Air Jordan sneakers, how the spike in US coronavirus cases affects retail and the path forward for department stores. Get your BoF Professional Cheat Sheet.

BoF Professional Exclusive

Inside Michael Jordan's Eight-Year Trademark Battle in China

24 June 2020 • By Casey Hall

BoF Professional Exclusive

Inside Michael Jordan's Eight-Year Trademark Battle in China

Brands can learn a lot from the case of Michael Jordan vs Qiaodan Sports. Not only does it provide a cautionary tale about protecting IP rights in China but the legal dispute also shines a new light on the $3 billion sneaker brand at a time of rapid growth.

News & Analysis

Michael Jordan's First Air Jordan Sneakers Sold for Record $560,000 at Sotheby's

17 May 2020 • By Reuters

17 May 2020 • By Reuters

The auction coincided with the 35th anniversary of the Air Jordan brand.

News & Analysis

Michael Jordan's First Air Jordan Sneakers Sold for Record $560,000 at Sotheby's

The auction coincided with the 35th anniversary of the Air Jordan brand.

BoF Professional Exclusive

What Will Stores Look Like Post-Pandemic?

5 April 2020 • By Brian Baskin

BoF Professional Exclusive

What Will Stores Look Like Post-Pandemic?

This week everyone will be talking about the future of retail in a post-pandemic world, the state of the "drop" model and the proliferation of spring sales. Get your BoF Professional Cheat Sheet.

News & Analysis

Golden Goose Acquired By Permira

12 February 2020 • By Reuters

12 February 2020 • By Reuters

Current owner Carlyle aimed for bids valuing the Italian sneaker brand at no less than €1.2 billion, per sources.

News & Analysis

Golden Goose Acquired By Permira

Current owner Carlyle aimed for bids valuing the Italian sneaker brand at no less than €1.2 billion, per sources.

News & Analysis

Kobe Bryant's Unexpected Death Poses Dilemma for Sneaker Resale Sites

28 January 2020 • By Rachel Deeley and Chavie Lieber

News & Analysis

Kobe Bryant's Unexpected Death Poses Dilemma for Sneaker Resale Sites

The tragedy has left millions of fans in mourning — and some in search of his signature sneakers. As prices for rare pairs climb into the thousands of dollars, resale sites are weighing what separates homage from profiteering.

News & Analysis

Allbirds Calls out Amazon for Mimicking Its Wool Sneaker

27 November 2019 • By Bloomberg

27 November 2019 • By Bloomberg

The footwear retailer is the latest brand to take a swipe at the e-commerce platform, alleging the company copied their $95 eco-friendly sneakers.

News & Analysis

Allbirds Calls out Amazon for Mimicking Its Wool Sneaker

The footwear retailer is the latest brand to take a swipe at the e-commerce platform, alleging the company copied their $95 eco-friendly sneakers.

News & Analysis

Roger Federer Buys Stake in Swiss Running Shoemaker

23 November 2019 • By Bloomberg

23 November 2019 • By Bloomberg

The move is prompted by the end of the tennis champion's contract with Nike Inc., Swiss newspaper NZZ reported.

News & Analysis

Roger Federer Buys Stake in Swiss Running Shoemaker

The move is prompted by the end of the tennis champion's contract with Nike Inc., Swiss newspaper NZZ reported.

BoF Professional Exclusive

The Big Business of White Sneakers

10 October 2019 • By Tamison O'Connor

Despite a highly saturated market, startup labels are breaking through thanks to the enduring popularity of the minimalist trainer. So, how does a new brand sell such a simple shoe?

BoF Professional Exclusive

The Big Business of White Sneakers

Despite a highly saturated market, startup labels are breaking through thanks to the enduring popularity of the minimalist trainer. So, how does a new brand sell such a simple shoe?