Nike Shares Rise After Promise of US Recovery

23 March 2018 • By Reuters

Shares surged 4 percent as analysts raised their targets on the company, signalling the beginning of the end of a year-long rough patch in North America.

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News & Analysis

Nike Scandal Threatens Its Image With Women

22 March 2018 • By Bloomberg

For a company that expects its future growth to come from selling more sneakers to young women, concerns about a locker-room mentality are threatening.

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Intelligence

Can This Upstart Athletic Brand Take on Nike and Adidas?

1 March 2018 • By Mosha Lundström Halbert

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News & Analysis

Adidas Sales Rose 15 to 20 Percent in 2017

28 February 2018 • By Reuters

The German sportswear firm was helped by growth in China, North America and e-commerce.

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News & Analysis

Nike to Release PlayStation Sneaker That Vibrates on Your Feet

23 January 2018 • By Bloomberg

The sportswear giant has partnered with Sony and Oklahoma City Thunder star Paul George on a limited-edition sneaker as it tries to combat stagnant sales.

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News & Analysis

Nike’s Failed Attempt to Challenge the Old-School Adidas Cool

21 November 2017 • By Bloomberg

Despite Nike’s efforts, response to the reboot of its landmark Cortez running shoe has been underwhelming. By comparison, Adidas’ retro reissues sent the German company's market share skyward.

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News Bites

Eytys, Cult Footwear Label, Launches Ready-To-Wear

14 November 2017 • By Osman Ahmed

For its first foray into ready-to-wear, the Stockholm-based brand, best known for its thick white-soled sneakers, is releasing a line of unisex jeans.

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News & Analysis

Under Armour Faces Fresh Setback as Signature Shoe Is Delayed

27 October 2017 • By Bloomberg

Amid struggling sales, delays to the latest instalment of the athletic brand's best-selling shoe — the centrepiece of its push into sneakers — could further impact third-quarter results, which are expected Tuesday.

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News & Analysis

Nike's Flash Sales Are a Sign of Its Troubles

12 October 2017 • By Bloomberg

The markdowns come amid slowing demand as the apparel industry’s slump deepens and teens opt for rivals Adidas and Vans.

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News Bites

Kith Puts Experience First in New York Megastore

6 October 2017 • By Christopher Morency

In an exclusive interview with BoF, Kith founder Ronnie Fieg unpacks the ambitious vision behind the label’s 10,000 square-foot, three-storey retail outpost in downtown Manhattan.

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