Social Commerce

Sponsored Feature

#BoFLIVE: Fashion’s New Paths to Purchase

5 November 2020 • By BoF Studio

5 November 2020 • By BoF Studio

Maria Prados, vice president of global retail and B2B at Worldpay, and London College of Fashion lecturer Shanu Walpita discuss how retailers can drive growth through innovations in fashion’s paths to purchase.

Sponsored Feature

#BoFLIVE: Fashion’s New Paths to Purchase

Maria Prados, vice president of global retail and B2B at Worldpay, and London College of Fashion lecturer Shanu Walpita discuss how retailers can drive growth through innovations in fashion’s paths to purchase.

BoF Professional Exclusive

Selling Fashion on Instagram: Expectation vs. Reality

21 October 2020 • By Alexandra Mondalek

BoF Professional Exclusive

Selling Fashion on Instagram: Expectation vs. Reality

The social media platform says that by selling products directly on their feeds, brands can meet customers where they spend time and reduce the clicks required to convert ad impressions into sales. But brands and consumers aren't fully sold on the idea yet.

BoF Professional Exclusive

How to Launch an Influencer Brand in 2020

4 February 2020 • By Chantal Fernandez

BoF Professional Exclusive

How to Launch an Influencer Brand in 2020

The market for products fronted by social media stars is crowded, but the upside can be massive. What are the ingredients to a successful launch?

BoF Professional Exclusive

Instagram's E-Commerce Plans Are Bigger Than You Think

30 April 2019 • By Chantal Fernandez

BoF Professional Exclusive

Instagram's E-Commerce Plans Are Bigger Than You Think

The social media platform is making it easier for users to shop directly from brands and influencers, as part of a multi-year plan to become an e-commerce powerhouse. But convincing consumers to embrace social commerce won't be easy.

BoF Professional Exclusive

Is Video the Future of Online Shopping?

25 April 2018 • By Kati Chitrakorn

BoF Professional Exclusive

Is Video the Future of Online Shopping?

While platforms like YouTube don’t have integrated e-commerce, video-streaming apps in China, and now the West, are driving more and more sales.

Global Currents

WeChat Stores Are China’s Latest Luxury Craze

5 June 2017 • By Gemma A. Williams

Global Currents

WeChat Stores Are China’s Latest Luxury Craze

Brands like Burberry and Tommy Hilfiger are now selling directly to Chinese consumers via WeChat.

Op-Ed | Data Alone Can’t Decode the Fashion Consumer

30 March 2016 • By Tracy Sun

30 March 2016 • By Tracy Sun

Data-driven algorithms alone can't unravel fashion consumers’ buying behaviour — but neither can humans, argues Tracy Sun of Poshmark.

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Op-Ed | Data Alone Can’t Decode the Fashion Consumer

Data-driven algorithms alone can't unravel fashion consumers’ buying behaviour — but neither can humans, argues Tracy Sun of Poshmark.

Share5 Comments

News & Analysis

Facebook Pushes Shopping Features in Move to E-Commerce

12 October 2015 • By Reuters

12 October 2015 • By Reuters

Facebook Inc wants its users to shop for clothes and other products from their mobile phones without ever leaving its app.

News & Analysis

Facebook Pushes Shopping Features in Move to E-Commerce

Facebook Inc wants its users to shop for clothes and other products from their mobile phones without ever leaving its app.

News & Analysis

Yahoo Said to Pay $230 Million for Shopping Site Polyvore

4 August 2015 • By Bloomberg

4 August 2015 • By Bloomberg

Yahoo! Inc. is paying about $230 million for shopping service Polyvore Inc. as the Internet portal seeks new ways to draw in users and advertisers.

News & Analysis

Yahoo Said to Pay $230 Million for Shopping Site Polyvore

Yahoo! Inc. is paying about $230 million for shopping service Polyvore Inc. as the Internet portal seeks new ways to draw in users and advertisers.

News & Analysis

Fashion Tech Startup RewardStyle Raises $15 Million in Funding

30 June 2015 • By Bloomberg

30 June 2015 • By Bloomberg

RewardStyle, a startup that helps fashion bloggers get paid, has raised $15 million in a funding round that values the company at $290 million.

News & Analysis

Fashion Tech Startup RewardStyle Raises $15 Million in Funding

RewardStyle, a startup that helps fashion bloggers get paid, has raised $15 million in a funding round that values the company at $290 million.