Social Commerce

BoF Professional Exclusive

Instagram's E-Commerce Plans Are Bigger Than You Think

30 April 2019 • By Chantal Fernandez

BoF Professional Exclusive

Instagram's E-Commerce Plans Are Bigger Than You Think

The social media platform is making it easier for users to shop directly from brands and influencers, as part of a multi-year plan to become an e-commerce powerhouse. But convincing consumers to embrace social commerce won't be easy.

BoF Professional Exclusive

Is Video the Future of Online Shopping?

25 April 2018 • By Kati Chitrakorn

BoF Professional Exclusive

Is Video the Future of Online Shopping?

While platforms like YouTube don’t have integrated e-commerce, video-streaming apps in China, and now the West, are driving more and more sales.

Global Currents

WeChat Stores Are China’s Latest Luxury Craze

5 June 2017 • By Gemma A. Williams

Global Currents

WeChat Stores Are China’s Latest Luxury Craze

Brands like Burberry and Tommy Hilfiger are now selling directly to Chinese consumers via WeChat.

Op-Ed | Data Alone Can’t Decode the Fashion Consumer

30 March 2016 • By Tracy Sun

30 March 2016 • By Tracy Sun

Data-driven algorithms alone can't unravel fashion consumers’ buying behaviour — but neither can humans, argues Tracy Sun of Poshmark.

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Op-Ed | Data Alone Can’t Decode the Fashion Consumer

Data-driven algorithms alone can't unravel fashion consumers’ buying behaviour — but neither can humans, argues Tracy Sun of Poshmark.

Share5 Comments

News & Analysis

Facebook Pushes Shopping Features in Move to E-Commerce

12 October 2015 • By Reuters

12 October 2015 • By Reuters

Facebook Inc wants its users to shop for clothes and other products from their mobile phones without ever leaving its app.

News & Analysis

Facebook Pushes Shopping Features in Move to E-Commerce

Facebook Inc wants its users to shop for clothes and other products from their mobile phones without ever leaving its app.

News & Analysis

Yahoo Said to Pay $230 Million for Shopping Site Polyvore

4 August 2015 • By Bloomberg

4 August 2015 • By Bloomberg

Yahoo! Inc. is paying about $230 million for shopping service Polyvore Inc. as the Internet portal seeks new ways to draw in users and advertisers.

News & Analysis

Yahoo Said to Pay $230 Million for Shopping Site Polyvore

Yahoo! Inc. is paying about $230 million for shopping service Polyvore Inc. as the Internet portal seeks new ways to draw in users and advertisers.

News & Analysis

Fashion Tech Startup RewardStyle Raises $15 Million in Funding

30 June 2015 • By Bloomberg

30 June 2015 • By Bloomberg

RewardStyle, a startup that helps fashion bloggers get paid, has raised $15 million in a funding round that values the company at $290 million.

News & Analysis

Fashion Tech Startup RewardStyle Raises $15 Million in Funding

RewardStyle, a startup that helps fashion bloggers get paid, has raised $15 million in a funding round that values the company at $290 million.

Bits & Bytes | Social Commerce, Lucky, Frederic Court, Coupang

4 June 2015 • By Kati Chitrakorn

4 June 2015 • By Kati Chitrakorn

Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Bits & Bytes | Social Commerce, Lucky, Frederic Court, Coupang

Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Pinterest to Allow Purchases From Product Pins on Site

3 June 2015 • By Bloomberg

3 June 2015 • By Bloomberg

Pinterest Inc. unveiled a way to let users buy products from the pinned items they see on its website.

Pinterest to Allow Purchases From Product Pins on Site

Pinterest Inc. unveiled a way to let users buy products from the pinned items they see on its website.

News & Analysis

Net-a-Porter Creates Social Network for Mobile Luxury Shopping

6 May 2015 • By Bloomberg

6 May 2015 • By Bloomberg

Net-a-Porter unveiled what it says is the first social network for consumers to flaunt their style and buy luxury goods via mobile devices.

News & Analysis

Net-a-Porter Creates Social Network for Mobile Luxury Shopping

Net-a-Porter unveiled what it says is the first social network for consumers to flaunt their style and buy luxury goods via mobile devices.