Social Commerce

BoF Professional Exclusive

How to Launch an Influencer Brand in 2020

4 February 2020 • By Chantal Fernandez

BoF Professional Exclusive

How to Launch an Influencer Brand in 2020

The market for products fronted by social media stars is crowded, but the upside can be massive. What are the ingredients to a successful launch?

BoF Professional Exclusive

Instagram's E-Commerce Plans Are Bigger Than You Think

30 April 2019 • By Chantal Fernandez

BoF Professional Exclusive

Instagram's E-Commerce Plans Are Bigger Than You Think

The social media platform is making it easier for users to shop directly from brands and influencers, as part of a multi-year plan to become an e-commerce powerhouse. But convincing consumers to embrace social commerce won't be easy.

BoF Professional Exclusive

Is Video the Future of Online Shopping?

25 April 2018 • By Kati Chitrakorn

BoF Professional Exclusive

Is Video the Future of Online Shopping?

While platforms like YouTube don’t have integrated e-commerce, video-streaming apps in China, and now the West, are driving more and more sales.

Global Currents

WeChat Stores Are China’s Latest Luxury Craze

5 June 2017 • By Gemma A. Williams

Global Currents

WeChat Stores Are China’s Latest Luxury Craze

Brands like Burberry and Tommy Hilfiger are now selling directly to Chinese consumers via WeChat.

Op-Ed | Data Alone Can’t Decode the Fashion Consumer

30 March 2016 • By Tracy Sun

30 March 2016 • By Tracy Sun

Data-driven algorithms alone can't unravel fashion consumers’ buying behaviour — but neither can humans, argues Tracy Sun of Poshmark.

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Op-Ed | Data Alone Can’t Decode the Fashion Consumer

Data-driven algorithms alone can't unravel fashion consumers’ buying behaviour — but neither can humans, argues Tracy Sun of Poshmark.

Share5 Comments

News & Analysis

Facebook Pushes Shopping Features in Move to E-Commerce

12 October 2015 • By Reuters

12 October 2015 • By Reuters

Facebook Inc wants its users to shop for clothes and other products from their mobile phones without ever leaving its app.

News & Analysis

Facebook Pushes Shopping Features in Move to E-Commerce

Facebook Inc wants its users to shop for clothes and other products from their mobile phones without ever leaving its app.

News & Analysis

Yahoo Said to Pay $230 Million for Shopping Site Polyvore

4 August 2015 • By Bloomberg

4 August 2015 • By Bloomberg

Yahoo! Inc. is paying about $230 million for shopping service Polyvore Inc. as the Internet portal seeks new ways to draw in users and advertisers.

News & Analysis

Yahoo Said to Pay $230 Million for Shopping Site Polyvore

Yahoo! Inc. is paying about $230 million for shopping service Polyvore Inc. as the Internet portal seeks new ways to draw in users and advertisers.

News & Analysis

Fashion Tech Startup RewardStyle Raises $15 Million in Funding

30 June 2015 • By Bloomberg

30 June 2015 • By Bloomberg

RewardStyle, a startup that helps fashion bloggers get paid, has raised $15 million in a funding round that values the company at $290 million.

News & Analysis

Fashion Tech Startup RewardStyle Raises $15 Million in Funding

RewardStyle, a startup that helps fashion bloggers get paid, has raised $15 million in a funding round that values the company at $290 million.

Bits & Bytes | Social Commerce, Lucky, Frederic Court, Coupang

4 June 2015 • By Kati Chitrakorn

4 June 2015 • By Kati Chitrakorn

Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Bits & Bytes | Social Commerce, Lucky, Frederic Court, Coupang

Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Pinterest to Allow Purchases From Product Pins on Site

3 June 2015 • By Bloomberg

3 June 2015 • By Bloomberg

Pinterest Inc. unveiled a way to let users buy products from the pinned items they see on its website.

Pinterest to Allow Purchases From Product Pins on Site

Pinterest Inc. unveiled a way to let users buy products from the pinned items they see on its website.