Intelligence

Meet Fashion’s Next Generation: Over 60s

13 April 2018 • By Victoria Berezhna

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Intelligence

Meet Fashion’s Next Generation: Over 60s

In what’s being called a ‘Greynnaisance,’ fashion brands are enlisting older models and influencers to entice oft-ignored Baby Boomers and younger fans on social media.

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Fashion-Tech

5 Ways Brands Can Stand Out On Social Media

12 April 2018 • By Tamison O'Connor

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Fashion-Tech

5 Ways Brands Can Stand Out On Social Media

As networks are tightening control over what content their users see — often to the detriment of brands — BoF boils down five tips for social-media success.

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Fashion-Tech

With Privacy Changes, Instagram Upsets Influencer Economy

12 April 2018 • By Maghan McDowell

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Fashion-Tech

With Privacy Changes, Instagram Upsets Influencer Economy

As the Facebook-owned platform works to lock down its privacy policy amid mounting public pressure, some fashion apps and social media influencers are left scrambling.

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Media Matters

The Facebook Crisis: A Survival Guide for Media

9 April 2018 • By Amy Odell

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Media Matters

The Facebook Crisis: A Survival Guide for Media

The publishers who have built their houses on Facebook’s lawn must stop relying on the platform for readers and reverse the rot that’s taken root within their own brands, argues Amy Odell.

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News Bites

Brands Boost Influencer Marketing Budgets

6 April 2018 • By Victoria Berezhna

6 April 2018 • By Victoria Berezhna

A new report by Launchmetrics outlines the trends in brand-influencer relations, highlighting that marketing budgets are on the rise and micro-influencers are gaining popularity.

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News Bites

Brands Boost Influencer Marketing Budgets

A new report by Launchmetrics outlines the trends in brand-influencer relations, highlighting that marketing budgets are on the rise and micro-influencers are gaining popularity.

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Bits & Bytes

Bits & Bytes | EBay Fashion's Repositioning, Beauty Apps for Skincare

3 April 2018 • By Victoria Berezhna

3 April 2018 • By Victoria Berezhna

This week, eBay Fashion aims to compete against Amazon with a new campaign, while beauty companies are investing in apps to tap into the Gen-Z consumer.

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Bits & Bytes

Bits & Bytes | EBay Fashion's Repositioning, Beauty Apps for Skincare

This week, eBay Fashion aims to compete against Amazon with a new campaign, while beauty companies are investing in apps to tap into the Gen-Z consumer.

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News & Analysis

Snap Cuts 7 Percent of Its Workforce

30 March 2018 • By Reuters

30 March 2018 • By Reuters

As a result of the layoffs, primarily in its engineering and sales teams, the company said it sees savings of about $25 million in 2018.

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News & Analysis

Snap Cuts 7 Percent of Its Workforce

As a result of the layoffs, primarily in its engineering and sales teams, the company said it sees savings of about $25 million in 2018.

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News & Analysis

Tencent Profit Beats Estimates

21 March 2018 • By Bloomberg

21 March 2018 • By Bloomberg

The company almost doubled net income to a record $3.3 billion driven by its vast social networks WeChat and QQ.

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News & Analysis

Tencent Profit Beats Estimates

The company almost doubled net income to a record $3.3 billion driven by its vast social networks WeChat and QQ.

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Intelligence

The Brand-Influencer Power Struggle

15 March 2018 • By Victoria Berezhna

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Intelligence

The Brand-Influencer Power Struggle

In a multi-billion-dollar influencer economy, bartering for gifts and front-row seats has given way to paid projects, but who really has the power?

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News Bites

Gucci, Chanel Among Fashion Month's Instagram Winners

14 March 2018 • By Tamison O'Connor

14 March 2018 • By Tamison O'Connor

New data from the video and photo sharing app unveils the most buzzed about brands and models over the Autumn/Winter 2018 season.

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News Bites

Gucci, Chanel Among Fashion Month's Instagram Winners

New data from the video and photo sharing app unveils the most buzzed about brands and models over the Autumn/Winter 2018 season.

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