Social Media

BoF Professional Exclusive

The Week Ahead: Instagram's Checkout Feature Is Already Changing How We Shop Online

21 April 2019 • By Brian Baskin

BoF Professional Exclusive

The Week Ahead: Instagram's Checkout Feature Is Already Changing How We Shop Online

This week, everyone will be talking about Facebook's quarterly results, Earth Day, Fashion Revolution Week and BoF West. Read our BoF Professional Cheat Sheet.

BoF Professional Exclusive

How Can Brands Stand Out in China's Oversaturated Influencer Economy?

18 April 2019 • By Zoe Suen

BoF Professional Exclusive

How Can Brands Stand Out in China's Oversaturated Influencer Economy?

An influencer incubator’s IPO and subsequent share plunge speak volumes about the future of engagement and trust in an $18 billion industry. Read China Decoded to make sense of the market.

BoF Professional Exclusive

Why Do Fashion Brands Still Advertise in Print?

10 April 2019 • By Amy Odell

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BoF Professional Exclusive

Why Do Fashion Brands Still Advertise in Print?

Consumers spend only a tiny fraction of their daily media consumption time with print magazines, yet many fashion brands continue to spend disproportionately on print advertising. Amy Odell investigates.

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News & Analysis

H&M Launches Online Fashion Advice Forum

3 April 2019 • By M.C. Nanda

3 April 2019 • By M.C. Nanda

The fast-fashion giant’s new website allows community members to ask and answer style questions and share advice, part of a wider technology push by the retailer.

News & Analysis

H&M Launches Online Fashion Advice Forum

The fast-fashion giant’s new website allows community members to ask and answer style questions and share advice, part of a wider technology push by the retailer.

BoF Professional Exclusive

Does Social Media Success Spell Business Success?

26 March 2019 • By Lauren Sherman

BoF Professional Exclusive

Does Social Media Success Spell Business Success?

A robust social media presence can be a predictor of business success, but not always.

Instagram Unlocks In-App Purchasing

19 March 2019 • By M.C. Nanda

19 March 2019 • By M.C. Nanda

With so much sponsored content and promotions from mega-influencers, will new shopping features drive users away from the photo-sharing platform, which has long been touted as a discovery tool?

Instagram Unlocks In-App Purchasing

With so much sponsored content and promotions from mega-influencers, will new shopping features drive users away from the photo-sharing platform, which has long been touted as a discovery tool?

Willy Vanderperre Has a New Instagram Project

14 March 2019 • By Kati Chitrakorn

14 March 2019 • By Kati Chitrakorn

The Vogue photographer, known for his striking campaigns for Prada and Raf Simons, is set to showcase limited-edition “collectables” on the platform every month and release a new book with Idea.

Willy Vanderperre Has a New Instagram Project

The Vogue photographer, known for his striking campaigns for Prada and Raf Simons, is set to showcase limited-edition “collectables” on the platform every month and release a new book with Idea.

The Year Ahead: Self-Disrupt or Die

11 January 2019 • By BoF Team and McKinsey & Company

11 January 2019 • By BoF Team and McKinsey & Company

Technology and social media are enabling a new breed of ‘challenger’ brands, leaving incumbents with a stark choice.

The Year Ahead: Self-Disrupt or Die

Technology and social media are enabling a new breed of ‘challenger’ brands, leaving incumbents with a stark choice.

BoF Professional Exclusive

Is Bustle the Next Condé Nast?

11 January 2019 • By Amy Odell

BoF Professional Exclusive

Is Bustle the Next Condé Nast?

What may set Bustle Digital Group apart from legacy publishers is a rare sense of optimism — that women’s media isn’t dying and that advertising is still good business — along with a content model built on a vast network of underpaid writers creating stories that often capitalise on gaming Google to attract clicks.

BoF Professional Exclusive

The New Rules of Beauty PR

8 January 2019 • By Sarah Brown

BoF Professional Exclusive

The New Rules of Beauty PR

Press releases, long lead times — and, according to some experts, editors — are so three years ago. Sarah Brown talks to top publicists about how to do business, build brands and make sales in today’s ever-changing beauty landscape.