Social Media

BoF Professional Exclusive

Fuelling the Influencer Machine: The Hidden Network Turning People Into Stars

14 January 2020 • By Chavie Lieber

BoF Professional Exclusive

Fuelling the Influencer Machine: The Hidden Network Turning People Into Stars

The influencer boom has created new demand for assistants, managers, photographers and ghostwriters. It's becoming the new way to break into fashion — if you don't mind staying behind the scenes.

News & Analysis

Could Meghan Markle Cash In on Her Powerful Influencer Status?

9 January 2020 • By Rachel Deeley and M.C. Nanda

News & Analysis

Could Meghan Markle Cash In on Her Powerful Influencer Status?

The Duke and Duchess of Sussex are stepping back as senior members of the royal family and will become financially independent, presenting one of the biggest influencers this year with new opportunities.

BoF Professional Exclusive

Want to See the Future of Social Media? Look to Asia.

7 January 2020 • By Zoe Suen

BoF Professional Exclusive

Want to See the Future of Social Media? Look to Asia.

Global fashion brands are still learning how to leverage powerful apps like WeChat and TikTok, but Asia’s digital ecosystem has already hatched the next generation of social platforms. With hundreds of millions of users ready to be converted into consumers, brands need to invest now.

The Year Ahead: Are You Ready for Next Generation Social Networks?

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.

The Year Ahead: Are You Ready for Next Generation Social Networks?

As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.

News & Analysis

Beauty Brands Tap Tiktok Influencers for Holiday Campaigns

24 December 2019 • By Reuters

24 December 2019 • By Reuters

They see TikTok, which is owned by tech giant Beijing ByteDance Technology Co, as a cost-effective way to raise brand awareness with younger audiences.

News & Analysis

Beauty Brands Tap Tiktok Influencers for Holiday Campaigns

They see TikTok, which is owned by tech giant Beijing ByteDance Technology Co, as a cost-effective way to raise brand awareness with younger audiences.

News & Analysis

Facebook Acquired a Start-up to Build a Live Shopping Feature

20 December 2019 • By Bloomberg

20 December 2019 • By Bloomberg

The social media company is working with Packagd to create a feature that will let users make purchases while watching live video broadcasts.

News & Analysis

Facebook Acquired a Start-up to Build a Live Shopping Feature

The social media company is working with Packagd to create a feature that will let users make purchases while watching live video broadcasts.

News & Analysis

The New Face of Celine Is a TikTok Star

11 December 2019 • By Chavie Lieber

11 December 2019 • By Chavie Lieber

The Hedi Slimane-led label has tapped Noen Eubanks, internet-famous for his eccentric 'e-boy' style and goofy lip-sync videos.

News & Analysis

The New Face of Celine Is a TikTok Star

The Hedi Slimane-led label has tapped Noen Eubanks, internet-famous for his eccentric 'e-boy' style and goofy lip-sync videos.

News & Analysis

Instagram Introduces Threads, Taking on Snapchat Messaging

4 October 2019 • By Bloomberg

4 October 2019 • By Bloomberg

The application will allow users to stay in close contact with a small circle of people, automatically sharing videos and statuses with them.

News & Analysis

Instagram Introduces Threads, Taking on Snapchat Messaging

The application will allow users to stay in close contact with a small circle of people, automatically sharing videos and statuses with them.

News & Analysis

YouTube Tries to Get Fashionable

5 September 2019 • By The New York Times

News & Analysis

YouTube Tries to Get Fashionable

On the eve of New York Fashion Week, and nearly 15 years into its life span, the video-sharing platform is finally following in the footsteps of its peers Instagram, Snapchat and Amazon.

BoF Professional Exclusive

The Future of Diet Prada

14 August 2019 • By Amy Odell

Share5 Comments

BoF Professional Exclusive

The Future of Diet Prada

Will the industry watchdog mature its approach and find a business model that works — or go up in flames?

Share5 Comments