Social Media

The Year Ahead: Self-Disrupt or Die

11 January 2019 • By BoF Team and McKinsey & Company

11 January 2019 • By BoF Team and McKinsey & Company

Technology and social media are enabling a new breed of ‘challenger’ brands, leaving incumbents with a stark choice.

The Year Ahead: Self-Disrupt or Die

Technology and social media are enabling a new breed of ‘challenger’ brands, leaving incumbents with a stark choice.

BoF Professional Exclusive

Is Bustle the Next Condé Nast?

11 January 2019 • By Amy Odell

BoF Professional Exclusive

Is Bustle the Next Condé Nast?

What may set Bustle Digital Group apart from legacy publishers is a rare sense of optimism — that women’s media isn’t dying and that advertising is still good business — along with a content model built on a vast network of underpaid writers creating stories that often capitalise on gaming Google to attract clicks.

BoF Professional Exclusive

The New Rules of Beauty PR

8 January 2019 • By Sarah Brown

BoF Professional Exclusive

The New Rules of Beauty PR

Press releases, long lead times — and, according to some experts, editors — are so three years ago. Sarah Brown talks to top publicists about how to do business, build brands and make sales in today’s ever-changing beauty landscape.

The Business of Beauty

Why International Beauty Brands Are Piling into South Korea

19 December 2018 • By Kati Chitrakorn

The Business of Beauty

Why International Beauty Brands Are Piling into South Korea

Global players from Givenchy Beauty to Sephora are targeting the growing opportunity in South Korea, but a phalanx of homegrown brands stands in their way.

News & Analysis

Can Dolce & Gabbana Weather Its Chinese Social Media Storm?

22 November 2018 • By Casey Hall and Zoe Suen

Share5 Comments

News & Analysis

Can Dolce & Gabbana Weather Its Chinese Social Media Storm?

Retailers have responded to the outcry following a marketing campaign that many deemed racist by removing the brand’s products from stores and websites.

Share5 Comments

Why IGTV Is Still a Question Mark for Luxury Brands

30 October 2018 • By Tamison O'Connor

Share3 Comments

Why IGTV Is Still a Question Mark for Luxury Brands

Four months after launch, Instagram's latest feature is living in the shadow of its highly successful predecessor Instagram Stories.

Share3 Comments

BoF Professional Exclusive

Instagram Killed the Fashion Magazine. What Happens Now?

30 October 2018 • By Lauren Sherman

Share3 Comments

BoF Professional Exclusive

Instagram Killed the Fashion Magazine. What Happens Now?

The photo- and video-sharing app has replaced print magazines as the primary way people discover fashion, becoming the foundation on which the industry has built everything from new labels to a $1.6 billion influencer economy. But change is coming.

Share3 Comments

Slimane and Tisci Tease New Visions Ahead of Big Debuts

11 September 2018 • By Christopher Morency

11 September 2018 • By Christopher Morency

The designers are set to make their respective ready-to-wear debuts at Burberry and Celine this month. But for those following along on social media, the action has already begun.

Slimane and Tisci Tease New Visions Ahead of Big Debuts

The designers are set to make their respective ready-to-wear debuts at Burberry and Celine this month. But for those following along on social media, the action has already begun.

News & Analysis

Vogue’s Selby Drummond Is Heading to Snapchat

4 September 2018 • By Chantal Fernandez

4 September 2018 • By Chantal Fernandez

The accessories and special projects director will be the app's first head of fashion and beauty partnerships, taking up a role similar to that of Eva Chen at Instagram and Derek Blasberg at YouTube.

News & Analysis

Vogue’s Selby Drummond Is Heading to Snapchat

The accessories and special projects director will be the app's first head of fashion and beauty partnerships, taking up a role similar to that of Eva Chen at Instagram and Derek Blasberg at YouTube.

News & Analysis

Snap's Drop in Active Users Could Signal a Social Media Peak

8 August 2018 • By The New York Times

8 August 2018 • By The New York Times

The company reported a decline in users following similar trends from Facebook and Twitter. Have the social media companies reached a saturation point?

News & Analysis

Snap's Drop in Active Users Could Signal a Social Media Peak

The company reported a decline in users following similar trends from Facebook and Twitter. Have the social media companies reached a saturation point?