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BoF Professional Exclusive

#BoFLIVE: How to Get the Most Out of Your Marketing Budget

7 July 2020 • By BoF Team

Why it's worth reconfiguring your advertising strategy right now.

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BoF Professional Exclusive

#BoFLIVE: How to Get the Most Out of Your Marketing Budget

Why it's worth reconfiguring your advertising strategy right now.

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BoF Professional Exclusive

Digital Fashion Weeks Are Here: Have You RSVPed?

5 July 2020 • By Brian Baskin

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BoF Professional Exclusive

Digital Fashion Weeks Are Here: Have You RSVPed?

This week, everyone will be talking about the digital haute couture and men's shows in Paris, the growing advertiser boycott of Facebook and Instagram and a second wave of retail layoffs. Get your BoF Professional Cheat Sheet.

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BoF Professional Exclusive

Using Famous Faces to Impress Chinese Consumers Just Got Trickier

2 July 2020 • By Casey Hall

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BoF Professional Exclusive

Using Famous Faces to Impress Chinese Consumers Just Got Trickier

Marketing to Chinese consumers in a time of crisis means that brands with tighter budgets need to consider new ways of leveraging Chinese influencers and celebrities.

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BoF Professional Exclusive

Fixing the Whitewashed Influencer Economy

18 June 2020 • By Alexandra Mondalek

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BoF Professional Exclusive

Fixing the Whitewashed Influencer Economy

BoF breaks down the system of pay gaps, racist exclusion and algorithms that keep black influencers from excelling — and what needs to happen to make it stop.

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BoF Professional Exclusive

Who Will Win the Digital Fashion Week Battle?

11 June 2020 • By Chantal Fernandez

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BoF Professional Exclusive

Who Will Win the Digital Fashion Week Battle?

Even after physical shows return, many in the industry expect the use of digital communication tools will permanently shift the schedule, cadence and strategy of runway shows. Which platforms will emerge dominant?

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BoF Professional Exclusive

The Great Influencer Shakeout

21 May 2020 • By Chavie Lieber

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BoF Professional Exclusive

The Great Influencer Shakeout

Fashion influencers are seeing a plunge in brand deals during the pandemic. They must evolve their content and flex their creative skills or risk being left behind.

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BoF Professional Exclusive

Instagram Hustles to Become Global Hub for Digital Fashion Shows

20 May 2020 • By Chantal Fernandez

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BoF Professional Exclusive

Instagram Hustles to Become Global Hub for Digital Fashion Shows

The platform’s fashion team, led by Vice President of Fashion Partnerships Eva Chen, released a guide for presenting collections digitally as brands grapple with how to translate the runway online. Will it give Instagram a leg up against hungry competitors?

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BoF Professional Exclusive

Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?

4 May 2020 • By Casey Hall

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BoF Professional Exclusive

Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?

With 560 million monthly active users and a host of new features like Xiaodian and Lvzhou, the social media giant is making a play for China’s lucrative e-commerce market.

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Intelligence

The New Normal: Digital Is Set For a Step Change

15 April 2020 • By BoF Team and McKinsey & Company

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Intelligence

The New Normal: Digital Is Set For a Step Change

Lockdowns and social distancing measures have made digital an urgent priority across the entire value chain but navigating the recovery will require sustained focus on scaling up and strengthening digital competencies, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.

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BoF Professional Exclusive

How to Win at Instagram Live

13 April 2020 • By Alexandra Mondalek

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BoF Professional Exclusive

How to Win at Instagram Live

While consumers are confined to their homes, they are engaging with brands more than ever on the social media platform through real-time, live stream programming. But the point isn’t to sell products.

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