Social Media

News & Analysis

Snap's Drop in Active Users Could Signal a Social Media Peak

8 August 2018 • By The New York Times

8 August 2018 • By The New York Times

The company reported a decline in users following similar trends from Facebook and Twitter. Have the social media companies reached a saturation point?

News & Analysis

Snap's Drop in Active Users Could Signal a Social Media Peak

The company reported a decline in users following similar trends from Facebook and Twitter. Have the social media companies reached a saturation point?

News & Analysis

China to Probe Pinduoduo over Reports of Counterfeit Goods

1 August 2018 • By Reuters

1 August 2018 • By Reuters

The move comes after the Chinese shopping platform raised $1.63 billion in the second-biggest US listing by a Chinese firm this year.

News & Analysis

China to Probe Pinduoduo over Reports of Counterfeit Goods

The move comes after the Chinese shopping platform raised $1.63 billion in the second-biggest US listing by a Chinese firm this year.

The BoF Podcast: Turning Influence Into a Multi-Million Dollar Business

27 July 2018 • By BoF Team

27 July 2018 • By BoF Team

This week on Inside Fashion, Kim Kardashian and Kris Jenner speak about working together as a family and turning influence into a multi-million dollar business.

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The BoF Podcast: Turning Influence Into a Multi-Million Dollar Business

This week on Inside Fashion, Kim Kardashian and Kris Jenner speak about working together as a family and turning influence into a multi-million dollar business.

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News & Analysis

Dior Brought Back the Saddle Bag With a Global Instagram Blitz

26 July 2018 • By Bloomberg

26 July 2018 • By Bloomberg

LVMH sees new, revived products as key to keeping up with rivals.

News & Analysis

Dior Brought Back the Saddle Bag With a Global Instagram Blitz

LVMH sees new, revived products as key to keeping up with rivals.

Influencer Marketing Lessons from Fashion Nova and Zara

25 July 2018 • By Victoria Berezhna

25 July 2018 • By Victoria Berezhna

As Fashion Nova, Zara and KKW Beauty top InfluencerDB’s best-performing brands report, what can fashion learn from their partnerships with influencers?

Influencer Marketing Lessons from Fashion Nova and Zara

As Fashion Nova, Zara and KKW Beauty top InfluencerDB’s best-performing brands report, what can fashion learn from their partnerships with influencers?

How to Acquire Customers in a Crowded Digital Landscape

24 July 2018 • By Cathaleen Chen

How to Acquire Customers in a Crowded Digital Landscape

As more brands saturate the e-commerce retail space, companies are finding new — and sometimes very old — ways to market themselves.

Inside the Fashion Nova Hype Machine

19 July 2018 • By Chantal Fernandez

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Inside the Fashion Nova Hype Machine

Fashion Nova is defying a slump in fast-fashion by releasing hundreds of new looks every week and harnessing an army of Instagram influencers. BoF goes inside the #NovaBabe machine.

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Social Goods | The Dark Side of Chinese Internet Fame, Tariffs to Affect Ivanka Trump's Brand

18 July 2018 • By Kristina Ezhova

18 July 2018 • By Kristina Ezhova

This week, body-positive messaging does not resonate in Chinese influencer circles, while Ivanka Trump's handbags will likely be hit by the new tariffs on China.

Social Goods | The Dark Side of Chinese Internet Fame, Tariffs to Affect Ivanka Trump's Brand

This week, body-positive messaging does not resonate in Chinese influencer circles, while Ivanka Trump's handbags will likely be hit by the new tariffs on China.

Amazon & Nordstrom: A Tale of Two Sales

15 July 2018 • By Brian Baskin

Amazon & Nordstrom: A Tale of Two Sales

This Monday, everyone will be talking about Amazon and Nordstrom's biggest sales of the year, Anna Wintour's Air Jordans and Kylie Cosmetics' eye-popping valuation. Read our Cheat Sheet.

Global Currents

China’s Hottest New Social Media App

13 July 2018 • By Casey Hall

Global Currents

China’s Hottest New Social Media App

Douyin, an addictive video app with 300 million active users, has fashion and beauty brands wondering whether they should get in on the action.