BoF West

Kris Jenner to Join Kim Kardashian West on Stage at BoF West

15 June 2018 • By BoF Team

The entrepreneur, bestselling author and creator of "Keeping up with the Kardashians" is part of an exciting group of headliners who will join industry leaders and entrepreneurs at the inaugural BoF West summit in Los Angeles on June 18. Find out how you can attend.

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BoF West

Kris Jenner to Join Kim Kardashian West on Stage at BoF West

The entrepreneur, bestselling author and creator of "Keeping up with the Kardashians" is part of an exciting group of headliners who will join industry leaders and entrepreneurs at the inaugural BoF West summit in Los Angeles on June 18. Find out how you can attend.

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Op Ed

Op-Ed | The Dark Side of Social Media

30 May 2018 • By Emma Hope Allwood

For highly strung, hyper-connected millennials scrolling anxiously through the sea of illusions we’ve worked so hard to create, Instagram is becoming a trap, writes Emma Hope Allwood.

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Op Ed

Op-Ed | The Dark Side of Social Media

For highly strung, hyper-connected millennials scrolling anxiously through the sea of illusions we’ve worked so hard to create, Instagram is becoming a trap, writes Emma Hope Allwood.

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Media Matters

It's Not Just Facebook. Publishers Have Privacy Issues, Too.

21 May 2018 • By Amy Odell

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Media Matters

It's Not Just Facebook. Publishers Have Privacy Issues, Too.

Ad-supported publishers should explain more clearly that marketing powered by user data enables them to provide content for free. For many consumers, this is a worthwhile trade.

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Global Currents

The Global Influencer Economy, Part 2: Why Credibility Trumps Celebrity

15 May 2018 • By Robb Young

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Global Currents

The Global Influencer Economy, Part 2: Why Credibility Trumps Celebrity

Influence is a thorny business at the best of times. BoF examines trust in the era of fake news and why credibility is more powerful than celebrity.

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Letter from the Editor

Introducing BoF's Latest Print Issue: 'The Age of Influence'

30 April 2018 • By Imran Amed

All around us there are signs of the growing influence of ordinary people. Now, anyone, anywhere can attract a following, promote a brand, build a business — and effect change. How are you going to use yours?

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Letter from the Editor

Introducing BoF's Latest Print Issue: 'The Age of Influence'

All around us there are signs of the growing influence of ordinary people. Now, anyone, anywhere can attract a following, promote a brand, build a business — and effect change. How are you going to use yours?

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News & Analysis

Balenciaga Issues Second Apology After Claims of Discrimination Against Chinese Shoppers

29 April 2018 • By Reuters

29 April 2018 • By Reuters

The incident saw the hashtag #BoycottBalenciagaDiscriminatesChinese spread across social media service Weibo, drawing millions of page views.

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News & Analysis

Balenciaga Issues Second Apology After Claims of Discrimination Against Chinese Shoppers

The incident saw the hashtag #BoycottBalenciagaDiscriminatesChinese spread across social media service Weibo, drawing millions of page views.

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People

Kim Kardashian Means Business

23 April 2018 • By Imran Amed

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People

Kim Kardashian Means Business

The most popular Kardashian of them all has parlayed her social media stardom into a fast-growing beauty business. Can she build a mega-brand that lasts?

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Intelligence

Meet Fashion’s Next Generation: Over 60s

13 April 2018 • By Victoria Berezhna

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Intelligence

Meet Fashion’s Next Generation: Over 60s

In what’s being called a ‘Greynnaisance,’ fashion brands are enlisting older models and influencers to entice oft-ignored Baby Boomers and younger fans on social media.

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Fashion-Tech

5 Ways Brands Can Stand Out On Social Media

12 April 2018 • By Tamison O'Connor

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Fashion-Tech

5 Ways Brands Can Stand Out On Social Media

As networks are tightening control over what content their users see — often to the detriment of brands — BoF boils down five tips for social-media success.

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Fashion-Tech

With Privacy Changes, Instagram Upsets Influencer Economy

12 April 2018 • By Maghan McDowell

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Fashion-Tech

With Privacy Changes, Instagram Upsets Influencer Economy

As the Facebook-owned platform works to lock down its privacy policy amid mounting public pressure, some fashion apps and social media influencers are left scrambling.

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