Social Media

Slimane and Tisci Tease New Visions Ahead of Big Debuts

11 September 2018 • By Christopher Morency

11 September 2018 • By Christopher Morency

The designers are set to make their respective ready-to-wear debuts at Burberry and Celine this month. But for those following along on social media, the action has already begun.

Slimane and Tisci Tease New Visions Ahead of Big Debuts

The designers are set to make their respective ready-to-wear debuts at Burberry and Celine this month. But for those following along on social media, the action has already begun.

News & Analysis

Vogue’s Selby Drummond Is Heading to Snapchat

4 September 2018 • By Chantal Fernandez

4 September 2018 • By Chantal Fernandez

The accessories and special projects director will be the app's first head of fashion and beauty partnerships, taking up a role similar to that of Eva Chen at Instagram and Derek Blasberg at YouTube.

News & Analysis

Vogue’s Selby Drummond Is Heading to Snapchat

The accessories and special projects director will be the app's first head of fashion and beauty partnerships, taking up a role similar to that of Eva Chen at Instagram and Derek Blasberg at YouTube.

News & Analysis

Snap's Drop in Active Users Could Signal a Social Media Peak

8 August 2018 • By The New York Times

8 August 2018 • By The New York Times

The company reported a decline in users following similar trends from Facebook and Twitter. Have the social media companies reached a saturation point?

News & Analysis

Snap's Drop in Active Users Could Signal a Social Media Peak

The company reported a decline in users following similar trends from Facebook and Twitter. Have the social media companies reached a saturation point?

News & Analysis

China to Probe Pinduoduo over Reports of Counterfeit Goods

1 August 2018 • By Reuters

1 August 2018 • By Reuters

The move comes after the Chinese shopping platform raised $1.63 billion in the second-biggest US listing by a Chinese firm this year.

News & Analysis

China to Probe Pinduoduo over Reports of Counterfeit Goods

The move comes after the Chinese shopping platform raised $1.63 billion in the second-biggest US listing by a Chinese firm this year.

The BoF Podcast: Turning Influence Into a Multi-Million Dollar Business

27 July 2018 • By BoF Team

27 July 2018 • By BoF Team

This week on Inside Fashion, Kim Kardashian and Kris Jenner speak about working together as a family and turning influence into a multi-million dollar business.

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The BoF Podcast: Turning Influence Into a Multi-Million Dollar Business

This week on Inside Fashion, Kim Kardashian and Kris Jenner speak about working together as a family and turning influence into a multi-million dollar business.

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News & Analysis

Dior Brought Back the Saddle Bag With a Global Instagram Blitz

26 July 2018 • By Bloomberg

26 July 2018 • By Bloomberg

LVMH sees new, revived products as key to keeping up with rivals.

News & Analysis

Dior Brought Back the Saddle Bag With a Global Instagram Blitz

LVMH sees new, revived products as key to keeping up with rivals.

Influencer Marketing Lessons from Fashion Nova and Zara

25 July 2018 • By Victoria Berezhna

25 July 2018 • By Victoria Berezhna

As Fashion Nova, Zara and KKW Beauty top InfluencerDB’s best-performing brands report, what can fashion learn from their partnerships with influencers?

Influencer Marketing Lessons from Fashion Nova and Zara

As Fashion Nova, Zara and KKW Beauty top InfluencerDB’s best-performing brands report, what can fashion learn from their partnerships with influencers?

How to Acquire Customers in a Crowded Digital Landscape

24 July 2018 • By Cathaleen Chen

How to Acquire Customers in a Crowded Digital Landscape

As more brands saturate the e-commerce retail space, companies are finding new — and sometimes very old — ways to market themselves.

Inside the Fashion Nova Hype Machine

19 July 2018 • By Chantal Fernandez

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Inside the Fashion Nova Hype Machine

Fashion Nova is defying a slump in fast-fashion by releasing hundreds of new looks every week and harnessing an army of Instagram influencers. BoF goes inside the #NovaBabe machine.

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Social Goods | The Dark Side of Chinese Internet Fame, Tariffs to Affect Ivanka Trump's Brand

18 July 2018 • By Kristina Ezhova

18 July 2018 • By Kristina Ezhova

This week, body-positive messaging does not resonate in Chinese influencer circles, while Ivanka Trump's handbags will likely be hit by the new tariffs on China.

Social Goods | The Dark Side of Chinese Internet Fame, Tariffs to Affect Ivanka Trump's Brand

This week, body-positive messaging does not resonate in Chinese influencer circles, while Ivanka Trump's handbags will likely be hit by the new tariffs on China.