Social Media

News & Analysis

How Luxury Brands Are Raising the Stakes on Instagram

16 June 2019 • By Reuters

16 June 2019 • By Reuters

But big bucks are changing the game as cash rich luxury goods groups like LVMH and Kering hike their social media budgets, giving them vast means to drown out rivals on platforms once seen as a leveller for brands big and small.

News & Analysis

How Luxury Brands Are Raising the Stakes on Instagram

But big bucks are changing the game as cash rich luxury goods groups like LVMH and Kering hike their social media budgets, giving them vast means to drown out rivals on platforms once seen as a leveller for brands big and small.

BoF Professional Exclusive

Gen Z Loves TikTok. Can Fashion Brands Learn to Love It Too?

13 June 2019 • By Chavie Lieber

BoF Professional Exclusive

Gen Z Loves TikTok. Can Fashion Brands Learn to Love It Too?

TikTok is the Wild West of social media, but brands like Burberry, Calvin Klein, and Poshmark are testing the waters to reach younger consumers.

BoF Professional Exclusive

Instagram's E-Commerce Plans Are Bigger Than You Think

30 April 2019 • By Chantal Fernandez

BoF Professional Exclusive

Instagram's E-Commerce Plans Are Bigger Than You Think

The social media platform is making it easier for users to shop directly from brands and influencers, as part of a multi-year plan to become an e-commerce powerhouse. But convincing consumers to embrace social commerce won't be easy.

BoF Professional Exclusive

The Week Ahead: Instagram's Checkout Feature Is Already Changing How We Shop Online

21 April 2019 • By Brian Baskin

BoF Professional Exclusive

The Week Ahead: Instagram's Checkout Feature Is Already Changing How We Shop Online

This week, everyone will be talking about Facebook's quarterly results, Earth Day, Fashion Revolution Week and BoF West. Read our BoF Professional Cheat Sheet.

BoF Professional Exclusive

How Can Brands Stand Out in China's Oversaturated Influencer Economy?

18 April 2019 • By Zoe Suen

BoF Professional Exclusive

How Can Brands Stand Out in China's Oversaturated Influencer Economy?

An influencer incubator’s IPO and subsequent share plunge speak volumes about the future of engagement and trust in an $18 billion industry. Read China Decoded to make sense of the market.

BoF Professional Exclusive

Why Do Fashion Brands Still Advertise in Print?

10 April 2019 • By Amy Odell

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BoF Professional Exclusive

Why Do Fashion Brands Still Advertise in Print?

Consumers spend only a tiny fraction of their daily media consumption time with print magazines, yet many fashion brands continue to spend disproportionately on print advertising. Amy Odell investigates.

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News & Analysis

H&M Launches Online Fashion Advice Forum

3 April 2019 • By M.C. Nanda

3 April 2019 • By M.C. Nanda

The fast-fashion giant’s new website allows community members to ask and answer style questions and share advice, part of a wider technology push by the retailer.

News & Analysis

H&M Launches Online Fashion Advice Forum

The fast-fashion giant’s new website allows community members to ask and answer style questions and share advice, part of a wider technology push by the retailer.

BoF Professional Exclusive

Does Social Media Success Spell Business Success?

26 March 2019 • By Lauren Sherman

BoF Professional Exclusive

Does Social Media Success Spell Business Success?

A robust social media presence can be a predictor of business success, but not always.

Instagram Unlocks In-App Purchasing

19 March 2019 • By M.C. Nanda

19 March 2019 • By M.C. Nanda

With so much sponsored content and promotions from mega-influencers, will new shopping features drive users away from the photo-sharing platform, which has long been touted as a discovery tool?

Instagram Unlocks In-App Purchasing

With so much sponsored content and promotions from mega-influencers, will new shopping features drive users away from the photo-sharing platform, which has long been touted as a discovery tool?

Willy Vanderperre Has a New Instagram Project

14 March 2019 • By Kati Chitrakorn

14 March 2019 • By Kati Chitrakorn

The Vogue photographer, known for his striking campaigns for Prada and Raf Simons, is set to showcase limited-edition “collectables” on the platform every month and release a new book with Idea.

Willy Vanderperre Has a New Instagram Project

The Vogue photographer, known for his striking campaigns for Prada and Raf Simons, is set to showcase limited-edition “collectables” on the platform every month and release a new book with Idea.