Social Media

BoF Professional Exclusive

Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media

30 September 2020 • By Robert Williams

BoF Professional Exclusive

Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media

Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.

BoF Professional Exclusive

What Fashion Media Can Learn From the Chinese Model

10 September 2020 • By Zoe Suen

BoF Professional Exclusive

What Fashion Media Can Learn From the Chinese Model

The country’s media players share many of their Western counterparts’ struggles, but their rapid adoption of digital shifts provides valuable lessons.

BoF Professional Exclusive

Who Will Buy TikTok?

30 August 2020 • By Brian Baskin

BoF Professional Exclusive

Who Will Buy TikTok?

This week, everyone will be talking about the future of TikTok, J.Crew's emergence from bankruptcy and a jump in Covid-19 cases in France. Get your BoF Professional Cheat Sheet.

News & Analysis

WeChat Users Sue to Block Trump’s Ban of Messaging App

22 August 2020 • By Bloomberg

22 August 2020 • By Bloomberg

The group of lawyers claim Trump’s 'vaguely worded' executive order violates WeChat users’ free speech and due process rights.

News & Analysis

WeChat Users Sue to Block Trump’s Ban of Messaging App

The group of lawyers claim Trump’s 'vaguely worded' executive order violates WeChat users’ free speech and due process rights.

News & Analysis

Report: TikTok to Challenge US Order Banning Transactions With Parent Company

22 August 2020 • By Reuters

22 August 2020 • By Reuters

The legal challenge would not shield TikTok owner ByteDance from having to divest the app, but shows its willingness to prevent TikTok deal negotiations from turning into a fire sale.

News & Analysis

Report: TikTok to Challenge US Order Banning Transactions With Parent Company

The legal challenge would not shield TikTok owner ByteDance from having to divest the app, but shows its willingness to prevent TikTok deal negotiations from turning into a fire sale.

BoF Professional Exclusive

Is Instagram Reels Better Than Tiktok? It Depends on Who You Ask.

17 August 2020 • By Alexandra Mondalek

BoF Professional Exclusive

Is Instagram Reels Better Than Tiktok? It Depends on Who You Ask.

Instagram’s answer to TikTok, Reels, has left brand marketers questioning which platform is best for them. But they don’t necessarily have to choose.

BoF Professional Exclusive

How Fashion Can Tap Into China’s Latest TV Craze

13 August 2020 • By Zoe Suen

BoF Professional Exclusive

How Fashion Can Tap Into China’s Latest TV Craze

Hit programmes are a powerful way for brands to appeal to China’s 900 million internet users, but the mass marketing approach won’t pay off for everyone. Which brands are in position to benefit most?

BoF Professional Exclusive

What Does a US Ban on WeChat Mean for Fashion?

10 August 2020 • By Casey Hall

BoF Professional Exclusive

What Does a US Ban on WeChat Mean for Fashion?

Every US-based fashion company that does business with China or with Chinese consumers will be impacted by a ban on WeChat, but some brands will be hit harder than others.

News & Analysis

Facebook Launches TikTok-Like Product Inside Instagram

5 August 2020 • By Reuters

5 August 2020 • By Reuters

The launch of Reels escalates a bruising fight between Facebook and TikTok, with each casting the other as a threat. Both have been eager to attract American teenagers, many of whom have flocked to TikTok in the last two years.

News & Analysis

Facebook Launches TikTok-Like Product Inside Instagram

The launch of Reels escalates a bruising fight between Facebook and TikTok, with each casting the other as a threat. Both have been eager to attract American teenagers, many of whom have flocked to TikTok in the last two years.

News & Analysis

Combative TikTok Founder Races to Save App Before Trump Ban

23 July 2020 • By Bloomberg

23 July 2020 • By Bloomberg

Any deal would face enormous risks because time is running short.

News & Analysis

Combative TikTok Founder Races to Save App Before Trump Ban

Any deal would face enormous risks because time is running short.