Social Media

BoF Professional Exclusive

The ‘Alpha Female' Look is Big in China. Brands Take Note.

13 February 2020 • By Liz Flora

BoF Professional Exclusive

The ‘Alpha Female' Look is Big in China. Brands Take Note.

Dr. Martens shoes have become the ultimate empowerment symbol for a generation of women rebelling against demure feminine aesthetics. Now other brands want in on the action.

News & Analysis

Who Are You Rewearing? Sustainability Takes the Spotlight on the Oscars Red Carpet

10 February 2020 • By Aminah Khan

News & Analysis

Who Are You Rewearing? Sustainability Takes the Spotlight on the Oscars Red Carpet

The fight against climate change has officially come for awards shows. But what are these gestures actually accomplishing?

BoF Professional Exclusive

10 Ways to Win on Social

3 February 2020 • By Michael Edelmann

BoF Professional Exclusive

10 Ways to Win on Social

Advertising on social media is getting more expensive by the day. Here's how to drive growth without breaking the bank.

BoF Professional Exclusive

Fuelling the Influencer Machine: The Hidden Network Turning People Into Stars

14 January 2020 • By Chavie Lieber

BoF Professional Exclusive

Fuelling the Influencer Machine: The Hidden Network Turning People Into Stars

The influencer boom has created new demand for assistants, managers, photographers and ghostwriters. It's becoming the new way to break into fashion — if you don't mind staying behind the scenes.

News & Analysis

Could Meghan Markle Cash In on Her Powerful Influencer Status?

9 January 2020 • By Rachel Deeley and M.C. Nanda

News & Analysis

Could Meghan Markle Cash In on Her Powerful Influencer Status?

The Duke and Duchess of Sussex are stepping back as senior members of the royal family and will become financially independent, presenting one of the biggest influencers this year with new opportunities.

BoF Professional Exclusive

Want to See the Future of Social Media? Look to Asia.

7 January 2020 • By Zoe Suen

BoF Professional Exclusive

Want to See the Future of Social Media? Look to Asia.

Global fashion brands are still learning how to leverage powerful apps like WeChat and TikTok, but Asia’s digital ecosystem has already hatched the next generation of social platforms. With hundreds of millions of users ready to be converted into consumers, brands need to invest now.

The Year Ahead: Are You Ready for Next Generation Social Networks?

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.

The Year Ahead: Are You Ready for Next Generation Social Networks?

As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.

News & Analysis

Beauty Brands Tap Tiktok Influencers for Holiday Campaigns

24 December 2019 • By Reuters

24 December 2019 • By Reuters

They see TikTok, which is owned by tech giant Beijing ByteDance Technology Co, as a cost-effective way to raise brand awareness with younger audiences.

News & Analysis

Beauty Brands Tap Tiktok Influencers for Holiday Campaigns

They see TikTok, which is owned by tech giant Beijing ByteDance Technology Co, as a cost-effective way to raise brand awareness with younger audiences.

News & Analysis

Facebook Acquired a Start-up to Build a Live Shopping Feature

20 December 2019 • By Bloomberg

20 December 2019 • By Bloomberg

The social media company is working with Packagd to create a feature that will let users make purchases while watching live video broadcasts.

News & Analysis

Facebook Acquired a Start-up to Build a Live Shopping Feature

The social media company is working with Packagd to create a feature that will let users make purchases while watching live video broadcasts.

News & Analysis

The New Face of Celine Is a TikTok Star

11 December 2019 • By Chavie Lieber

11 December 2019 • By Chavie Lieber

The Hedi Slimane-led label has tapped Noen Eubanks, internet-famous for his eccentric 'e-boy' style and goofy lip-sync videos.

News & Analysis

The New Face of Celine Is a TikTok Star

The Hedi Slimane-led label has tapped Noen Eubanks, internet-famous for his eccentric 'e-boy' style and goofy lip-sync videos.