Streetwear

BoF Professional Exclusive

Can Shayne Oliver’s HBA Pull Off a Second Coming?

11 November 2020 • By Robert Cordero and Chantal Fernandez

Hood By Air is back with business partner Edison Chen and a strategy that’s more focused on streetwear and direct-to-consumer distribution.

BoF Professional Exclusive

Can Shayne Oliver’s HBA Pull Off a Second Coming?

Hood By Air is back with business partner Edison Chen and a strategy that’s more focused on streetwear and direct-to-consumer distribution.

BoF Professional Exclusive

Why Supreme Sold to VF Corporation

9 November 2020 • By Tamison O'Connor and Chantal Fernandez

BoF Professional Exclusive

Why Supreme Sold to VF Corporation

In a deal that values the New York streetwear brand at $2.1 billion, Supreme picks up a long-term partner with back-end prowess and ambitions to scale it past $1 billion in annual sales.

BoF Professional Exclusive

StockX Co-Founder Josh Luber Exits

10 September 2020 • By Chantal Fernandez

BoF Professional Exclusive

StockX Co-Founder Josh Luber Exits

The online sneaker platform’s most visible founder is leaving to launch another start-up, a year after the company hired former Stubhub and eBay executive Scott Cutler.

BoF Professional Exclusive

Can Diesel Be Cool Again?

21 July 2020 • By Chantal Fernandez

BoF Professional Exclusive

Can Diesel Be Cool Again?

With a new CEO and strategic plan, the original ‘designer denim’ label is serious about making a comeback. But can it modernise its approach while staying true to its history?

BoF Professional Exclusive

What Will Stores Look Like Post-Pandemic?

5 April 2020 • By Brian Baskin

BoF Professional Exclusive

What Will Stores Look Like Post-Pandemic?

This week everyone will be talking about the future of retail in a post-pandemic world, the state of the "drop" model and the proliferation of spring sales. Get your BoF Professional Cheat Sheet.

BoF Professional Exclusive

Who Is Still Shopping?

3 April 2020 • By Cathaleen Chen

BoF Professional Exclusive

Who Is Still Shopping?

Despite an overall drop in apparel sales, young consumers stuck on social media — and fortunate enough to have a steady income — are buying clothes as the Covid-19 crisis continues to unfold.

What Happened to Hood By Air?

12 February 2020 • By Robert Cordero and Chantal Fernandez

What Happened to Hood By Air?

Shayne Oliver speaks to BoF about the rise and fall of Hood By Air, how the American fashion system thwarts creativity and his plans to relaunch his brand.

Zegna and Fear of God: What the Merger of Suiting and Streetwear Says About the Men’s Market

3 February 2020 • By Tim Blanks

3 February 2020 • By Tim Blanks

Ermenegildo Zegna’s Alessandro Sartori is teaming up with Fear of God’s Jerry Lorenzo on a collection that launches during Paris Fashion Week. Tim Blanks decodes the logic behind the collaboration and what it says about the state of menswear.

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Zegna and Fear of God: What the Merger of Suiting and Streetwear Says About the Men’s Market

Ermenegildo Zegna’s Alessandro Sartori is teaming up with Fear of God’s Jerry Lorenzo on a collection that launches during Paris Fashion Week. Tim Blanks decodes the logic behind the collaboration and what it says about the state of menswear.

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Off-White Backer Adds Ambush Brand to Its Portfolio

10 January 2020 • By Chantal Fernandez

10 January 2020 • By Chantal Fernandez

New Guards Group has major ambitions to grow the jewellery-focused label from Yoon Ahn and Verbal internationally.

Off-White Backer Adds Ambush Brand to Its Portfolio

New Guards Group has major ambitions to grow the jewellery-focused label from Yoon Ahn and Verbal internationally.

HypeBeasts Have Turned Holiday Shopping On Its Head

19 December 2019 • By Alex Rakestraw

HypeBeasts Have Turned Holiday Shopping On Its Head

In the age of drops and grails, parents who used to line up outside the toy store on Black Friday now hit refresh on Supreme’s website on Thursday morning. Forget A Christmas Story — youth interest in limited streetwear has turned holiday shopping into Die Hard.