Streetwear

News & Analysis

Can Streetwear Collaborations Make Luxury Brands Cooler?

5 July 2017 • By Christopher Morency

3,632 Shares4 Comments

How Luxury Came to Love Streetwear Sites

5 June 2017 • By Christopher Morency

2,360 Shares3 Comments

How Slam Jam's Blend of Commerce and Culture Sells Streetwear

16 May 2017 • By Angelo Flaccavento

1,062 Shares Comment

News & Analysis

LVMH-Supreme Acquisition Rumours Unfounded

9 February 2017 • By Limei Hoang

9 February 2017 • By Limei Hoang

Rumours on Thursday alleged that LVMH had acquired Supreme for $500 million, but the report was shot down by sources close to both companies.

1,522 Shares Comment

Kith Hires Influencer Emily Oberg to Ramp Up Women’s Business

9 February 2017 • By Lainey R. Sidell

Tapping into her rabid following of streetwear enthusiasts, the former Complex on-camera anchor has been tasked with honing the female point of view for Ronnie Fieg's sneaker empire.

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BoF Exclusive | How Gosha Rubchinskiy and Adidas Are Refashioning Football

12 January 2017 • By Vikram Alexei Kansara

1,948 Shares2 Comments

Will Luxury Streetwear Get Millennials Into Department Stores?

11 November 2016 • By Christopher Morency

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The Unlikely Success of Virgil Abloh

29 September 2016 • By Christopher Morency

851 Shares2 Comments

With Kithland, Ronnie Fieg Presents His Ultimate Collaboration

14 September 2016 • By Jian DeLeon

Streetwear wunderkind and Kith founder Ronnie Fieg made his official New York Fashion Week debut with Kithland, a sprawling multi-faceted ‘experience’ that coincided with the launch of a new space at luxury retailer Bergdorf Goodman.

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News & Analysis

How Backpacks With Attitude Hooked Beyoncé, Kevin Durant, and Your Kid

9 September 2016 • By Bloomberg

9 September 2016 • By Bloomberg

Sprayground has scored big licensing deals, pushing into new markets, and celebrities from Beyoncé to Kevin Durant are often spotted with Sprayground bags on their backs.

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News & Analysis

Can Streetwear Collaborations Make Luxury Brands Cooler?

In search of newness and cool, luxury brands like Louis Vuitton, Burberry and Tommy Hilfiger are collaborating with streetwear labels such as Supreme, Gosha Rubchinskiy and Vetements.

How Luxury Came to Love Streetwear Sites

To reach millennials, luxury brands like Gucci and Louis Vuitton are partnering with influential streetwear sites Highsnobiety and Hypebeast.

How Slam Jam's Blend of Commerce and Culture Sells Streetwear

Luca Benini’s ability to imbue products with cultural meaning has made Slam Jam — a diverse enterprise that includes distribution for Stüssy, Carhartt WIP and Nike — a powerful force in streetwear.

News & Analysis

LVMH-Supreme Acquisition Rumours Unfounded

Rumours on Thursday alleged that LVMH had acquired Supreme for $500 million, but the report was shot down by sources close to both companies.

Kith Hires Influencer Emily Oberg to Ramp Up Women’s Business

Tapping into her rabid following of streetwear enthusiasts, the former Complex on-camera anchor has been tasked with honing the female point of view for Ronnie Fieg's sneaker empire.

BoF Exclusive | How Gosha Rubchinskiy and Adidas Are Refashioning Football

BoF can exclusively reveal the thinking behind Gosha Rubchinskiy’s new multi-season partnership with Adidas Football, launched Thursday in the Russian exclave of Kaliningrad, amidst growing geopolitical tensions.

Will Luxury Streetwear Get Millennials Into Department Stores?

BoF examines how luxury department stores are teaming up with urban labels like Kith and Off-White to tap millennial spending and open new sales channels.

The Unlikely Success of Virgil Abloh

Having gained prominence as a creative consultant to Kanye West, Off-White founder Virgil Abloh is proving his three-year-old brand has the business chops to back up the buzz.

With Kithland, Ronnie Fieg Presents His Ultimate Collaboration

Streetwear wunderkind and Kith founder Ronnie Fieg made his official New York Fashion Week debut with Kithland, a sprawling multi-faceted ‘experience’ that coincided with the launch of a new space at luxury retailer Bergdorf Goodman.

News & Analysis

How Backpacks With Attitude Hooked Beyoncé, Kevin Durant, and Your Kid

Sprayground has scored big licensing deals, pushing into new markets, and celebrities from Beyoncé to Kevin Durant are often spotted with Sprayground bags on their backs.