Streetwear

BoF Professional Exclusive

What Will Stores Look Like Post-Pandemic?

5 April 2020 • By Brian Baskin

BoF Professional Exclusive

What Will Stores Look Like Post-Pandemic?

This week everyone will be talking about the future of retail in a post-pandemic world, the state of the "drop" model and the proliferation of spring sales. Get your BoF Professional Cheat Sheet.

BoF Professional Exclusive

Who Is Still Shopping?

3 April 2020 • By Cathaleen Chen

BoF Professional Exclusive

Who Is Still Shopping?

Despite an overall drop in apparel sales, young consumers stuck on social media — and fortunate enough to have a steady income — are buying clothes as the Covid-19 crisis continues to unfold.

What Happened to Hood By Air?

12 February 2020 • By Robert Cordero and Chantal Fernandez

What Happened to Hood By Air?

Shayne Oliver speaks to BoF about the rise and fall of Hood By Air, how the American fashion system thwarts creativity and his plans to relaunch his brand.

Zegna and Fear of God: What the Merger of Suiting and Streetwear Says About the Men’s Market

3 February 2020 • By Tim Blanks

3 February 2020 • By Tim Blanks

Ermenegildo Zegna’s Alessandro Sartori is teaming up with Fear of God’s Jerry Lorenzo on a collection that launches during Paris Fashion Week. Tim Blanks decodes the logic behind the collaboration and what it says about the state of menswear.

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Zegna and Fear of God: What the Merger of Suiting and Streetwear Says About the Men’s Market

Ermenegildo Zegna’s Alessandro Sartori is teaming up with Fear of God’s Jerry Lorenzo on a collection that launches during Paris Fashion Week. Tim Blanks decodes the logic behind the collaboration and what it says about the state of menswear.

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Off-White Backer Adds Ambush Brand to Its Portfolio

10 January 2020 • By Chantal Fernandez

10 January 2020 • By Chantal Fernandez

New Guards Group has major ambitions to grow the jewellery-focused label from Yoon Ahn and Verbal internationally.

Off-White Backer Adds Ambush Brand to Its Portfolio

New Guards Group has major ambitions to grow the jewellery-focused label from Yoon Ahn and Verbal internationally.

HypeBeasts Have Turned Holiday Shopping On Its Head

19 December 2019 • By Alex Rakestraw

HypeBeasts Have Turned Holiday Shopping On Its Head

In the age of drops and grails, parents who used to line up outside the toy store on Black Friday now hit refresh on Supreme’s website on Thursday morning. Forget A Christmas Story — youth interest in limited streetwear has turned holiday shopping into Die Hard.

BoF Professional Exclusive

The Decade When Streetwear Rewrote the Rules of Luxury

12 December 2019 • By David Fischer

BoF Professional Exclusive

The Decade When Streetwear Rewrote the Rules of Luxury

As we head into 2020, streetwear's influence on the way fashion is bought and sold — not to mention the culture at large — remains strong, argues David Fischer, founder and CEO of Highsnobiety.

Matthew Williams: Don't Call Me a Streetwear Designer

22 November 2019 • By Vikram Alexei Kansara

Matthew Williams: Don't Call Me a Streetwear Designer

At BoF VOICES, Matthew Williams of 1017 ALYX 9SM tells Editor-at-Large Tim Blanks why he’s more interested in ‘modern craft’ than streetwear.

BoF Professional Exclusive

How Stone Island Found Its Luxury/Streetwear Sweet Spot

12 November 2019 • By Rachel Deeley

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BoF Professional Exclusive

How Stone Island Found Its Luxury/Streetwear Sweet Spot

In its 37-year history, Stone Island has grown cult followings among hypebeasts and football hooligans alike. How does the brand reconcile this eclectic customer base as it expands into new markets and demographics?

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BoF Professional Exclusive

Streetwear Took Over the Fashion Industry. Now What?

6 November 2019 • By Zoe Suen

BoF Professional Exclusive

Streetwear Took Over the Fashion Industry. Now What?

Hoodies, sneakers and graphic T-shirts may have peaked as high fashion trends, but the movement’s wider influence is far from over.