Technology

BoF Professional Exclusive

Snapchat Is Back in Fashion

19 August 2019 • By Chavie Lieber

BoF Professional Exclusive

Snapchat Is Back in Fashion

Many brands fled Snapchat for greener pastures on Facebook and Instagram. But those that stuck around have found Snapchat is a winning platform to reach Gen Z.

BoF Professional Exclusive

How Fashion Brands Predict the Future

16 August 2019 • By Cathaleen Chen

BoF Professional Exclusive

How Fashion Brands Predict the Future

Inventory management is a mystery to even the biggest players in the space because it requires not only nimble decision-making on the production side as orders roll in but also a sense of fortune-telling. Recent technology, however, could be a major game changer — but only if retailers do it right.

News & Analysis

Snap Launches New Augmented Reality Spectacles

13 August 2019 • By Reuters

13 August 2019 • By Reuters

The new version of Snap Inc's eyewear will be able to capture photos and videos and upload them directly to Snapchat, as the company works to develop its augmented reality features.

News & Analysis

Snap Launches New Augmented Reality Spectacles

The new version of Snap Inc's eyewear will be able to capture photos and videos and upload them directly to Snapchat, as the company works to develop its augmented reality features.

BoF Professional Exclusive

Investors Have Soured on Fashion Start-Ups. Can The RealReal Change Their Minds?

11 August 2019 • By Brian Baskin

BoF Professional Exclusive

Investors Have Soured on Fashion Start-Ups. Can The RealReal Change Their Minds?

This week, everyone will be talking about The RealReal's first financial results as a public company, Coach and Kate Spade owner Tapestry's outlook for US retail and how volatility in China's currency affects luxury brands. Read our BoF Professional Cheat Sheet.

BoF Professional Exclusive

Live Stream Apps Are Changing the Way People Shop

8 August 2019 • By Chavie Lieber

BoF Professional Exclusive

Live Stream Apps Are Changing the Way People Shop

Live streaming is big business in China, where consumers spend billions on products pitched from influencers' bedrooms. Now the format — described by one investor as “QVC meets Oprah” — is taking off in America.

BoF Professional Exclusive

E-Commerce Is Boring. A Jeff Bezos-Backed Start-Up Wants to Change That.

6 August 2019 • By Chavie Lieber

6 August 2019 • By Chavie Lieber

A start-up is betting on virtual reality to spice up the online shopping experience. Goodbye thumbnail product images, hello 'underwater stores' and CGI yoga studios.

BoF Professional Exclusive

E-Commerce Is Boring. A Jeff Bezos-Backed Start-Up Wants to Change That.

A start-up is betting on virtual reality to spice up the online shopping experience. Goodbye thumbnail product images, hello 'underwater stores' and CGI yoga studios.

The Golden Age of Instagram Marketing Is Over

5 August 2019 • By Chavie Lieber

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The Golden Age of Instagram Marketing Is Over

Frustrated by the rising costs of ads and declining reach, some fashion brands are re-allocating their marketing budgets.

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BoF Professional Exclusive

Influencer Fraud Is a Billion-Dollar Problem

24 July 2019 • By Chavie Lieber

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BoF Professional Exclusive

Influencer Fraud Is a Billion-Dollar Problem

A new study says influencer fraud is on the rise, and that 50 percent of engagement on sponsored content is probably fake.

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How Will Fashion Find Validation Without Instagram Likes?

23 July 2019 • By Chavie Lieber

How Will Fashion Find Validation Without Instagram Likes?

The move will cause brands to shift from paying influencers for sponsored posts toward more paid advertising.

Why Brands Are Sliding Into Your DMs

19 July 2019 • By Chavie Lieber

19 July 2019 • By Chavie Lieber

Companies are using personal exchanges via text, WhatsApp and Instagram to build a more intimate relationship with consumers.

Why Brands Are Sliding Into Your DMs

Companies are using personal exchanges via text, WhatsApp and Instagram to build a more intimate relationship with consumers.