Trademark

BoF Professional Exclusive

Inside Michael Jordan's Eight-Year Trademark Battle in China

24 June 2020 • By Casey Hall

BoF Professional Exclusive

Inside Michael Jordan's Eight-Year Trademark Battle in China

Brands can learn a lot from the case of Michael Jordan vs Qiaodan Sports. Not only does it provide a cautionary tale about protecting IP rights in China but the legal dispute also shines a new light on the $3 billion sneaker brand at a time of rapid growth.

News & Analysis

Adidas Trademarked Stripes Can’t Go Sideways, EU Judges Rule

19 June 2019 • By Bloomberg

19 June 2019 • By Bloomberg

The General Court of the European Union ruled against the sportswear brand's appeal for further trademark protection amid rising patent troubles in the sporting goods industry.

News & Analysis

Adidas Trademarked Stripes Can’t Go Sideways, EU Judges Rule

The General Court of the European Union ruled against the sportswear brand's appeal for further trademark protection amid rising patent troubles in the sporting goods industry.

News & Analysis

F-Words and T-Shirts: US Supreme Court Weighs Foul Language Trademarks

12 April 2019 • By Reuters

12 April 2019 • By Reuters

Los Angeles-based clothing designer Erik Brunetti and his streetwear brand "FUCT" was denied a trademark by the US Patent and Trademark Office.

News & Analysis

F-Words and T-Shirts: US Supreme Court Weighs Foul Language Trademarks

Los Angeles-based clothing designer Erik Brunetti and his streetwear brand "FUCT" was denied a trademark by the US Patent and Trademark Office.

BoF Professional Exclusive

Supreme Breaks Silence on ‘Criminal’ Global Counterfeiting Menace

3 April 2019 • By Chantal Fernandez

BoF Professional Exclusive

Supreme Breaks Silence on ‘Criminal’ Global Counterfeiting Menace

Sophisticated Italian counterfeiters are damaging the billion-dollar streetwear juggernaut’s brand reputation and may be slowing its post-Carlyle growth plans. In a rare interview, Supreme’s press-shy founder James Jebbia speaks exclusively to BoF.

BoF Professional Exclusive

Brands Beware: Trademark Trolls and Cyber Squatters Prosper

6 March 2019 • By Sam Gaskin and Zoe Suen

BoF Professional Exclusive

Brands Beware: Trademark Trolls and Cyber Squatters Prosper

Despite reforms, trademark protections in China remain feeble for both foreign and domestic fashion brands. Read China Decoded to make sense of the market.

News & Analysis

Choo Versus Chu: Jimmy Choo Takes Trademark Action Against Fashion Student

2 November 2018 • By Chantal Fernandez

2 November 2018 • By Chantal Fernandez

Central Saint Martins student Jerry Chu caught the brands attention when he registered his name in China. But such a dispute is far from unusual in fashion.

News & Analysis

Choo Versus Chu: Jimmy Choo Takes Trademark Action Against Fashion Student

Central Saint Martins student Jerry Chu caught the brands attention when he registered his name in China. But such a dispute is far from unusual in fashion.

News & Analysis

Louboutin Wins EU Court Battle Over Trademark Red Soles

12 June 2018 • By Reuters

12 June 2018 • By Reuters

The French designer went to court in The Netherlands to prevent a high street chain from selling its own versions of high-heeled shoes with red soles.

News & Analysis

Louboutin Wins EU Court Battle Over Trademark Red Soles

The French designer went to court in The Netherlands to prevent a high street chain from selling its own versions of high-heeled shoes with red soles.

News & Analysis

China's Top Court Rules for Dior in Trademark Case

27 April 2018 • By Reuters

27 April 2018 • By Reuters

The ruling comes as Beijing looks to play up its credentials for protecting intellectual property rights, after being stung by criticism that it does not do enough to protect against IP infringement.

News & Analysis

China's Top Court Rules for Dior in Trademark Case

The ruling comes as Beijing looks to play up its credentials for protecting intellectual property rights, after being stung by criticism that it does not do enough to protect against IP infringement.

Gucci and Guess End Nine-Year Trademark Dispute

19 April 2018 • By Kati Chitrakorn

19 April 2018 • By Kati Chitrakorn

Gucci’s court battle with Guess over who has rights to the famous “G” trademark has finally come to an end.

Gucci and Guess End Nine-Year Trademark Dispute

Gucci’s court battle with Guess over who has rights to the famous “G” trademark has finally come to an end.

BoF Professional Exclusive

How to Sell a Designer Name

18 March 2018 • By Chantal Fernandez

18 March 2018 • By Chantal Fernandez

Designers from Calvin Klein to Jil Sander have sold their names along with their companies. What is the smartest way to structure such deals?

BoF Professional Exclusive

How to Sell a Designer Name

Designers from Calvin Klein to Jil Sander have sold their names along with their companies. What is the smartest way to structure such deals?