Tradeshow

The Year Ahead: The Trade Shows of the Future

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

In a bid to differentiate themselves — or even just to survive — more trade shows will add B2C attractions or launch new services and experiences to improve relationships with their traditional B2B audience.

The Year Ahead: The Trade Shows of the Future

In a bid to differentiate themselves — or even just to survive — more trade shows will add B2C attractions or launch new services and experiences to improve relationships with their traditional B2B audience.

Sponsored Feature

Deciphering the Independent Fragrance Market

9 September 2019 • By BoF Team

Sponsored Feature

Deciphering the Independent Fragrance Market

Pitti Fragranze unites the individuals transforming the industry through innovative retail models, niche product lines and sustainability strategies. BoF discovers more.

Sponsored Feature

Insights From the Specialty Retail Market

27 August 2019 • By BoF Team

Sponsored Feature

Insights From the Specialty Retail Market

In order to discover their latest insights on the state of the specialty wholesale retail market, BoF interviews three brands — ranging from multi-million-dollar to niche — showing at Coterie, a key player in the global fashion tradeshow calendar.

Sponsored Feature

Insights From the Frontline of Footwear

19 February 2019 • By BoF Team

Sponsored Feature

Insights From the Frontline of Footwear

In partnership with Micam, BoF sits down with three prestigious exhibitors at the largest footwear trade show in Europe, to discover their insights on the wholesale market.

Sponsored Feature

At Micam: Nurturing Thought Leadership in Footwear

15 February 2019 • By BoF Team

Sponsored Feature

At Micam: Nurturing Thought Leadership in Footwear

Europe’s largest footwear trade show is making longterm investments in content programming, covering topics from sneaker culture to experiential retail and digital sustainability — seeking to benefit attendees and the industry at large.

Y/Project Is Pitti Uomo’s Next Guest Brand

11 October 2018 • By Christopher Morency

The acclaimed French brand headed up by Glenn Martens will present its Autumn/Winter 2019 collection at the Italian trade show in January.

Y/Project Is Pitti Uomo’s Next Guest Brand

The acclaimed French brand headed up by Glenn Martens will present its Autumn/Winter 2019 collection at the Italian trade show in January.

News & Analysis

LVMH Watch Brands to Attend Baselworld 2019

2 October 2018 • By Reuters

2 October 2018 • By Reuters

The outgoing head of its watch division admitted the world's biggest trade show needs to make changes in 2020 and bring prices down for exhibiting brands.

News & Analysis

LVMH Watch Brands to Attend Baselworld 2019

The outgoing head of its watch division admitted the world's biggest trade show needs to make changes in 2020 and bring prices down for exhibiting brands.

Sponsored Feature

White Maximises the Buyer Experience

19 September 2018 • By BoF Team

Sponsored Feature

White Maximises the Buyer Experience

With ambitions to one day equal Milan’s prestigious Design Week, the city’s largest fashion tradeshow is expanding its offering and experimenting with new tactics to deepen the relationship between itself, its brands and its buyers.

Virgil Abloh, Naomi Campbell and Nick Knight Collaborate on CIFF Project

6 August 2018 • By Christopher Morency

6 August 2018 • By Christopher Morency

Curated by Machine-A founder Stavros Karelis and Sami Janjer, the project titled ‘Enlightenment’ aims to raise awareness for the Little Sun Foundation.

Virgil Abloh, Naomi Campbell and Nick Knight Collaborate on CIFF Project

Curated by Machine-A founder Stavros Karelis and Sami Janjer, the project titled ‘Enlightenment’ aims to raise awareness for the Little Sun Foundation.

Sponsored Feature

White Expands Streetwear Presence and Experiential Programme

12 June 2018 • By BoF Team

Sponsored Feature

White Expands Streetwear Presence and Experiential Programme

With a focus on innovation, Milan’s biggest womenswear tradeshow is expanding its White Street Market concept to reflect shifting consumer preferences.