Tradeshow

Virgil Abloh, Naomi Campbell and Nick Knight Collaborate on CIFF Project

6 August 2018 • By Christopher Morency

6 August 2018 • By Christopher Morency

Curated by Machine-A founder Stavros Karelis and Sami Janjer, the project titled ‘Enlightenment’ aims to raise awareness for the Little Sun Foundation.

Virgil Abloh, Naomi Campbell and Nick Knight Collaborate on CIFF Project

Curated by Machine-A founder Stavros Karelis and Sami Janjer, the project titled ‘Enlightenment’ aims to raise awareness for the Little Sun Foundation.

Sponsored Feature

White Expands Streetwear Presence and Experiential Programme

12 June 2018 • By BoF Team

Sponsored Feature

White Expands Streetwear Presence and Experiential Programme

With a focus on innovation, Milan’s biggest womenswear tradeshow is expanding its White Street Market concept to reflect shifting consumer preferences.

Why Cos Decided to Show at Pitti

24 April 2018 • By Christopher Morency

24 April 2018 • By Christopher Morency

The H&M-owned minimalist label joins Craig Green and Roberto Cavalli and becomes the first ever fast-fashion guest designer to present its collection at the Italian trade show.

Why Cos Decided to Show at Pitti

The H&M-owned minimalist label joins Craig Green and Roberto Cavalli and becomes the first ever fast-fashion guest designer to present its collection at the Italian trade show.

Sponsored Feature

White Launches See Now Buy Now and Expands Brand Mix

23 February 2018 • By BoF Team

Milan’s biggest ready-to-wear tradeshow has entered into a number of strategic partnerships to inform its international selection of brands, and is launching its first 'See Now Buy Now' initiative.

Sponsored Feature

White Launches See Now Buy Now and Expands Brand Mix

Milan’s biggest ready-to-wear tradeshow has entered into a number of strategic partnerships to inform its international selection of brands, and is launching its first 'See Now Buy Now' initiative.

Sponsored Feature

White Launches Direct-to-Consumer Streetwear Market, Among Other New Initiatives

12 January 2018 • By BoF Team

Sponsored Feature

White Launches Direct-to-Consumer Streetwear Market, Among Other New Initiatives

The Milanese trade show is seeking to tap new opportunities by deepening its relationship with showrooms and actively attracting end-consumers for the first time, with the support of the Confartigianato Imprese and the Italian Trade Agency.

Undercover and The Soloist to Be Next Guest Designers at Pitti

24 October 2017 • By Eugene Rabkin

24 October 2017 • By Eugene Rabkin

BoF can exclusively reveal the next guest designers at the 93rd edition of Pitti Immagine Uomo in Florence in January 2018 will be Undercover by Jun Takahashi and Takahiro Miyashita.

Undercover and The Soloist to Be Next Guest Designers at Pitti

BoF can exclusively reveal the next guest designers at the 93rd edition of Pitti Immagine Uomo in Florence in January 2018 will be Undercover by Jun Takahashi and Takahiro Miyashita.

Sponsored Feature

Bringing Made in Italy to China

12 October 2017 • By BoF Team

Sponsored Feature

Bringing Made in Italy to China

Milan’s largest tradeshow White is taking 56 SMEs to Shanghai Fashion Week, with the aim of increasing awareness of the ‘Made in Italy’ brand and to better tap the increasingly discerning tastes of the Chinese consumers.

Menswear - Autumn 2017

At Pitti, Effort Versus Effortlessness

13 January 2017 • By Angelo Flaccavento

Menswear - Autumn 2017

At Pitti, Effort Versus Effortlessness

Contemporary masculinity is in flux and Pitti Uomo is a wonderfully precise barometer of what's happening, reports Angelo Flaccavento.

Sponsored Feature

Pitti Immagine Bimbo: At the Heart of the Childrenswear Market

22 June 2016 • By BoF Team

22 June 2016 • By BoF Team

From its launch in 1975, the Florentine tradeshow Pitti Immagine Bimbo has played a leadership role in the evolution of the childrenswear market.

Sponsored Feature

Pitti Immagine Bimbo: At the Heart of the Childrenswear Market

From its launch in 1975, the Florentine tradeshow Pitti Immagine Bimbo has played a leadership role in the evolution of the childrenswear market.

Despite Challenges, Trade Shows Remain Solid Business

15 June 2015 • By Lauren Sherman

Despite Challenges, Trade Shows Remain Solid Business

In a digital age, success depends on execution and innovation.