Trends

BoF Professional Exclusive

How the ‘Nap Dress’ Went Viral

4 November 2020 • By Tamison O'Connor

BoF Professional Exclusive

How the ‘Nap Dress’ Went Viral

Last week, Hill House Home sold $1 million worth of its sell-out nap dresses in just half an hour. Now, the product is set to drive 50 percent of the lifestyle brand’s business by the end of the year. What's the secret to its success?

Everyone Loves Sweatsuits and Fashion Is Cashing In

9 March 2020 • By Chavie Lieber

Everyone Loves Sweatsuits and Fashion Is Cashing In

Brands high and low are hopping on the Instagrammable trend— but will fast fashion's cheap-and-chic options defeat them all?

BoF Professional Exclusive

The ‘Alpha Female' Look is Big in China. Brands Take Note.

13 February 2020 • By Liz Flora

BoF Professional Exclusive

The ‘Alpha Female' Look is Big in China. Brands Take Note.

Dr. Martens shoes have become the ultimate empowerment symbol for a generation of women rebelling against demure feminine aesthetics. Now other brands want in on the action.

How the Puffy Vest Became a Symbol of Power

25 September 2019 • By Chavie Lieber

How the Puffy Vest Became a Symbol of Power

The puffer vest has frequently been spotted as the fashion item of choice for the one percent, from HBO's 'Succession' to Jeff Bezos's wardrobe, and brands like Moncler and Cucinelli are reaping the benefits.

Case Study: Decoding Gucci's Merchandising Success

20 September 2019 • By Chantal Fernandez and Hannah Crump

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Case Study: Decoding Gucci's Merchandising Success

In our latest in-depth Case Study, BoF examines the business case for Alessandro Michele’s chaotic and wide-ranging collections in an era where culture and trends are more fragmented and fast-moving than ever before.

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Quads Are the New Biceps: Why Fashion Went Long on Short Shorts

16 July 2019 • By Cathaleen Chen and Brian Baskin

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Quads Are the New Biceps: Why Fashion Went Long on Short Shorts

Men are sporting thigh-baring shorts at a rate not seen since the days of John F. Kennedy Jr. and Tom Selleck. But does the trend have legs?

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Op-Ed | Zara's Hot Polka Dot Dress Beats Big Data

12 July 2019 • By Bloomberg

12 July 2019 • By Bloomberg

With other retailers finally catching up to Inditex's super fast supply chain, the world's biggest fashion retailer will have to rely on its ability to spot trends and make blockbuster items to maintain its competitive edge.

Op-Ed | Zara's Hot Polka Dot Dress Beats Big Data

With other retailers finally catching up to Inditex's super fast supply chain, the world's biggest fashion retailer will have to rely on its ability to spot trends and make blockbuster items to maintain its competitive edge.

News & Analysis

Patagonia Is Cracking Down on the Wall Street Uniform

4 April 2019 • By Bloomberg

4 April 2019 • By Bloomberg

The outdoor-wear maker is cracking down on the corporate logo vests that have become wardrobe staples on Wall Street and in Silicon Valley.

News & Analysis

Patagonia Is Cracking Down on the Wall Street Uniform

The outdoor-wear maker is cracking down on the corporate logo vests that have become wardrobe staples on Wall Street and in Silicon Valley.

Men Are Changing. Are Brands Keeping Up?

4 April 2019 • By Kati Chitrakorn

Men Are Changing. Are Brands Keeping Up?

Brands and advertisers have invested billions in constructing an image of manhood defined by strength and power. But the mainstream perception of masculinity is changing, with icons like Timothée Chalamet reflecting the new look and attitude.

BoF Professional Exclusive

What the Return of the Cargo Pant Reveals About Consumer Psychology

27 March 2019 • By Elizabeth Holmes

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BoF Professional Exclusive

What the Return of the Cargo Pant Reveals About Consumer Psychology

Why the polarising style is trending at every segment of the spending spectrum.

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