Trends

Quads Are the New Biceps: Why Fashion Went Long on Short Shorts

16 July 2019 • By Cathaleen Chen and Brian Baskin

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Quads Are the New Biceps: Why Fashion Went Long on Short Shorts

Men are sporting thigh-baring shorts at a rate not seen since the days of John F. Kennedy Jr. and Tom Selleck. But does the trend have legs?

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Op-Ed | Zara's Hot Polka Dot Dress Beats Big Data

12 July 2019 • By Bloomberg

12 July 2019 • By Bloomberg

With other retailers finally catching up to Inditex's super fast supply chain, the world's biggest fashion retailer will have to rely on its ability to spot trends and make blockbuster items to maintain its competitive edge.

Op-Ed | Zara's Hot Polka Dot Dress Beats Big Data

With other retailers finally catching up to Inditex's super fast supply chain, the world's biggest fashion retailer will have to rely on its ability to spot trends and make blockbuster items to maintain its competitive edge.

News & Analysis

Patagonia Is Cracking Down on the Wall Street Uniform

4 April 2019 • By Bloomberg

4 April 2019 • By Bloomberg

The outdoor-wear maker is cracking down on the corporate logo vests that have become wardrobe staples on Wall Street and in Silicon Valley.

News & Analysis

Patagonia Is Cracking Down on the Wall Street Uniform

The outdoor-wear maker is cracking down on the corporate logo vests that have become wardrobe staples on Wall Street and in Silicon Valley.

Men Are Changing. Are Brands Keeping Up?

4 April 2019 • By Kati Chitrakorn

Men Are Changing. Are Brands Keeping Up?

Brands and advertisers have invested billions in constructing an image of manhood defined by strength and power. But the mainstream perception of masculinity is changing, with icons like Timothée Chalamet reflecting the new look and attitude.

BoF Professional Exclusive

What the Return of the Cargo Pant Reveals About Consumer Psychology

27 March 2019 • By Elizabeth Holmes

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BoF Professional Exclusive

What the Return of the Cargo Pant Reveals About Consumer Psychology

Why the polarising style is trending at every segment of the spending spectrum.

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Why Margiela's Tabi Boot Is Minting Money

27 February 2019 • By Kati Chitrakorn

Why Margiela's Tabi Boot Is Minting Money

As the enigmatic designer's split-toe shoe gains a celebrity following years after its initial release, retailers are cashing in.

BoF Professional Exclusive

What the ‘Amazon Coat’ Reveals About the Future of Shopping

19 February 2019 • By Elizabeth Holmes

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BoF Professional Exclusive

What the ‘Amazon Coat’ Reveals About the Future of Shopping

Decoding the style, price and positioning of this season’s most viral piece of outerwear.

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New Outerwear Brands Ride the Instagram Wave

6 February 2019 • By Kati Chitrakorn

New Outerwear Brands Ride the Instagram Wave

From Kassl Editions to Common Leisure, a flurry of emerging labels are challenging mainstay names like Moncler and luxury brands like Gucci in the fast-growing outerwear category.

The Business of Beauty

What’s Behind the Lip Gloss Boom? The 90s Nostalgia, Wellness and Tinder.

12 December 2018 • By Kati Chitrakorn

The Business of Beauty

What’s Behind the Lip Gloss Boom? The 90s Nostalgia, Wellness and Tinder.

High-shine lacquered lips are back on the beauty radar. But like its consumers, lip gloss has grown up and brands have made modifications to improve their formulas.

Global Currents

Why Puffer Jackets Are at the Centre of Korea’s Class Divide

4 December 2018 • By Kati Chitrakorn

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Global Currents

Why Puffer Jackets Are at the Centre of Korea’s Class Divide

While the explosive popularity of puffer jackets is a boon for outerwear brands like The North Face and Moncler, the trend highlights some uncomfortable truths about South Korean society.

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