Intelligence

Ugly 'Dad' Sneakers Luring Luxury

9 September 2017 • By Christopher Morency

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Intelligence

Ugly 'Dad' Sneakers Luring Luxury

Several established luxury houses including Balenciaga, Dior Homme and Lanvin have turned to chunky footwear as they target increasingly street-savvy consumers.

Intelligence

Three Instagram-Famous Bag Brands with a New Formula for Success

4 September 2017 • By Christopher Morency

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Intelligence

Three Instagram-Famous Bag Brands with a New Formula for Success

Uniqueness, accessible pricing and a strong social media presence are buoying niche bag brands like Cult Gaia, Staud and Danse Lente.

Op Ed

Op-Ed | Trend Forecasting Is Becoming Less Art, More Science

10 August 2017 • By Yarden Horwitz

10 August 2017 • By Yarden Horwitz

Learning to analyse digital demand signals is the key to staying on trend, argues Yarden Horwitz, one of the 10 winners of BoF's Future VOICES Challenge.

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Op Ed

Op-Ed | Trend Forecasting Is Becoming Less Art, More Science

Learning to analyse digital demand signals is the key to staying on trend, argues Yarden Horwitz, one of the 10 winners of BoF's Future VOICES Challenge.

Intelligence

Socks, Fashion's New Secret Weapon

27 June 2017 • By Osman Ahmed

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Intelligence

Socks, Fashion's New Secret Weapon

Once the preserve of mass-market retailers and specialised hosiery firms, socks have become an accessible staple on fashion’s new frontier.

Intelligence

How Statement Earrings Became Generation Selfie’s Favourite Trend

21 June 2017 • By Osman Ahmed

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Intelligence

How Statement Earrings Became Generation Selfie’s Favourite Trend

From Cos to Céline to Chopard, brands are doubling down on statement earrings in exaggerated sizes and mismatched colours to tap a new generation of consumers.

Op Ed

Op-Ed | How Small Will Beat Big and Save the Fashion Industry

19 June 2017 • By Lawrence Lenihan

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Op Ed

Op-Ed | How Small Will Beat Big and Save the Fashion Industry

The status quo spells certain death for design-driven brands unless they tap new technologies and Economies of Small, argues Lawrence Lenihan.

News & Analysis

Little Bras Are Lifting Sales for American Eagle

30 November 2016 • By Bloomberg

30 November 2016 • By Bloomberg

Aerie, and parent company American Eagle Outfitters Inc., got a jump-start on other lingerie sellers by specialising in less-lined bras just as the trend took hold last year.

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News & Analysis

Little Bras Are Lifting Sales for American Eagle

Aerie, and parent company American Eagle Outfitters Inc., got a jump-start on other lingerie sellers by specialising in less-lined bras just as the trend took hold last year.

News & Analysis

New Look Seeks Fashion Edge In China With Local Designs

21 October 2016 • By Reuters

21 October 2016 • By Reuters

The plan is to make most of the clothes in China to ensure they cater to local tastes and can get to stores quickly - a strategy similar to the one successfully pursued in Europe by Zara-owner Inditex.

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News & Analysis

New Look Seeks Fashion Edge In China With Local Designs

The plan is to make most of the clothes in China to ensure they cater to local tastes and can get to stores quickly - a strategy similar to the one successfully pursued in Europe by Zara-owner Inditex.

Op Ed

Op-Ed | The Rise of the Fashion Hipster

22 April 2016 • By Eugene Rabkin

22 April 2016 • By Eugene Rabkin

Catering to the fashion hipster — whose purchases are driven by irony, camp and insider humour — risks making promising brands the flavour of the day, argues Eugene Rabkin.

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Op Ed

Op-Ed | The Rise of the Fashion Hipster

Catering to the fashion hipster — whose purchases are driven by irony, camp and insider humour — risks making promising brands the flavour of the day, argues Eugene Rabkin.

Intelligence

Concert ‘Merch’ Comes of Age

18 April 2016 • By Robert Cordero

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Intelligence

Concert ‘Merch’ Comes of Age

As concert ‘merch’ becomes a more important part of their business models, pop stars like Justin Bieber, Kanye West and Rihanna are upping their game.