Under Armour
Does Under Armour Need Kevin Plank?
When the American sportswear retailer announced the return of its controversial founder as CEO Wednesday, investors were perplexed. BoF unpacks why Plank may be back — and the challenges that lie ahead in his bid to transform its fortunes.
Stephen Curry Is Battling the Clock to Win Over Sneaker Fans
The Golden State Warriors guard is rushing to capitalise on his athletic triumphs by bringing his brand off the court and on to the streets through his partnership with athletic-wear maker Under Armour Inc.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
The Post-Pandemic CEO Shakeup
From Gap to Chanel, big fashion brands are shaking up the top job, as the industry puts some of its Covid-era problems behind it and prepares for a new set of challenges, including an economic downturn.
How Do the Biggest Companies in Sportswear Score on Sustainability?
Puma tops The BoF Sustainability Index 2022, but Skechers, Fila Holdings and Anta Sports all rank in the assessment’s bottom five.