Virtual Reality

BoF Professional Exclusive

Who Will Win the Digital Fashion Week Battle?

11 June 2020 • By Chantal Fernandez

BoF Professional Exclusive

Who Will Win the Digital Fashion Week Battle?

Even after physical shows return, many in the industry expect the use of digital communication tools will permanently shift the schedule, cadence and strategy of runway shows. Which platforms will emerge dominant?

BoF Professional Exclusive

E-Commerce Is Boring. A Jeff Bezos-Backed Start-Up Wants to Change That.

6 August 2019 • By Chavie Lieber

6 August 2019 • By Chavie Lieber

A start-up is betting on virtual reality to spice up the online shopping experience. Goodbye thumbnail product images, hello 'underwater stores' and CGI yoga studios.

BoF Professional Exclusive

E-Commerce Is Boring. A Jeff Bezos-Backed Start-Up Wants to Change That.

A start-up is betting on virtual reality to spice up the online shopping experience. Goodbye thumbnail product images, hello 'underwater stores' and CGI yoga studios.

BoF Professional Exclusive

Would You Buy a Virtual Pair of Nikes?

8 July 2019 • By Chavie Lieber

8 July 2019 • By Chavie Lieber

Brands are designing digital clothing, shoes and accessories, betting customers will spend real money on virtual fashion.

BoF Professional Exclusive

Would You Buy a Virtual Pair of Nikes?

Brands are designing digital clothing, shoes and accessories, betting customers will spend real money on virtual fashion.

News & Analysis

L'Oreal to Provide Virtual Make-Up Tech for Amazon

4 June 2019 • By Reuters

4 June 2019 • By Reuters

The french cosmetics company struck a deal with Amazon, bringing a makeup-testing feature using augmented reality to the platform.

News & Analysis

L'Oreal to Provide Virtual Make-Up Tech for Amazon

The french cosmetics company struck a deal with Amazon, bringing a makeup-testing feature using augmented reality to the platform.

Bits & Bytes | Instagram's Retail Salvation, Online Retailers Compete for New Designers

4 September 2018 • By Kristina Ezhova

4 September 2018 • By Kristina Ezhova

This week, retail design is adapting to an internet age, while luxury e-commerce platforms launch initiatives to highlight young talent.

Bits & Bytes | Instagram's Retail Salvation, Online Retailers Compete for New Designers

This week, retail design is adapting to an internet age, while luxury e-commerce platforms launch initiatives to highlight young talent.

Walmart Rolls Out 3D Virtual Online Shopping

28 June 2018 • By Reuters

28 June 2018 • By Reuters

The announcement comes at a time when retailers are seeking technological advancements to enhance in-store and online customer experience.

Walmart Rolls Out 3D Virtual Online Shopping

The announcement comes at a time when retailers are seeking technological advancements to enhance in-store and online customer experience.

Virtual Reality: Growth Engine for Fashion?

28 February 2017 • By Edwin Jiang

Virtual Reality: Growth Engine for Fashion?

Though some are sceptical, many believe virtual reality and augmented reality have the potential to profoundly enhance both the back and front ends of the fashion business.

Bits & Bytes | AR Will Beat VR, Weibo Lures Luxury Brands

13 December 2016 • By Helena Pike

13 December 2016 • By Helena Pike

This week, the comeback of Chinese social media app Weibo has attracted luxury brands and why augmented reality is set to be bigger than virtual reality.

Bits & Bytes | AR Will Beat VR, Weibo Lures Luxury Brands

This week, the comeback of Chinese social media app Weibo has attracted luxury brands and why augmented reality is set to be bigger than virtual reality.

News & Analysis

Google and Facebook Chase New Kind of VR Headset

6 October 2016 • By Bloomberg

6 October 2016 • By Bloomberg

Facebook and Google made it clear that they’re both rushing toward a middle ground.

News & Analysis

Google and Facebook Chase New Kind of VR Headset

Facebook and Google made it clear that they’re both rushing toward a middle ground.

News & Analysis

Alibaba Taps Virtual Reality for 3D Online Shopping Experience

17 March 2016 • By Bloomberg

17 March 2016 • By Bloomberg

Alibaba Group Holding Ltd. wants to use virtual reality to enhance the shopping experience for its 400 million users and has set up a lab to research a technology it expects to become as common as television.

News & Analysis

Alibaba Taps Virtual Reality for 3D Online Shopping Experience

Alibaba Group Holding Ltd. wants to use virtual reality to enhance the shopping experience for its 400 million users and has set up a lab to research a technology it expects to become as common as television.