London, 11 December, 2019
Global (EN) 中国
The Business Of Fashion logo
The Business Of Fashion logo
  • Latest
  • Professional
  • Professional
  • Beauty
  • Careers
  • Education
  • Events
  • Community
  • Fashion Week
  • Podcasts
  • Video
BoF Professional Exclusive

E-Commerce Is Boring. A Jeff Bezos-Backed Start-Up Wants to Change That.

6 August 2019 • By Chavie Lieber

6 August 2019 • By Chavie Lieber

A start-up is betting on virtual reality to spice up the online shopping experience. Goodbye thumbnail product images, hello 'underwater stores' and CGI yoga studios.
Share1 Comment

BoF Professional Exclusive

E-Commerce Is Boring. A Jeff Bezos-Backed Start-Up Wants to Change That.

A start-up is betting on virtual reality to spice up the online shopping experience. Goodbye thumbnail product images, hello 'underwater stores' and CGI yoga studios.
Share1 Comment

BoF Professional Exclusive

Would You Buy a Virtual Pair of Nikes?

8 July 2019 • By Chavie Lieber

8 July 2019 • By Chavie Lieber

Brands are designing digital clothing, shoes and accessories, betting customers will spend real money on virtual fashion.
Share Comment

BoF Professional Exclusive

Would You Buy a Virtual Pair of Nikes?

Brands are designing digital clothing, shoes and accessories, betting customers will spend real money on virtual fashion.
Share Comment

News & Analysis

L'Oreal to Provide Virtual Make-Up Tech for Amazon

4 June 2019 • By Reuters

4 June 2019 • By Reuters

The french cosmetics company struck a deal with Amazon, bringing a makeup-testing feature using augmented reality to the platform.
Share Comment

News & Analysis

L'Oreal to Provide Virtual Make-Up Tech for Amazon

The french cosmetics company struck a deal with Amazon, bringing a makeup-testing feature using augmented reality to the platform.
Share Comment

Bits & Bytes

Bits & Bytes | Instagram's Retail Salvation, Online Retailers Compete for New Designers

4 September 2018 • By Kristina Ezhova

4 September 2018 • By Kristina Ezhova

This week, retail design is adapting to an internet age, while luxury e-commerce platforms launch initiatives to highlight young talent.
Share Comment

Bits & Bytes

Bits & Bytes | Instagram's Retail Salvation, Online Retailers Compete for New Designers

This week, retail design is adapting to an internet age, while luxury e-commerce platforms launch initiatives to highlight young talent.
Share Comment

Walmart Rolls Out 3D Virtual Online Shopping

28 June 2018 • By Reuters

28 June 2018 • By Reuters

The announcement comes at a time when retailers are seeking technological advancements to enhance in-store and online customer experience.
Share Comment

Walmart Rolls Out 3D Virtual Online Shopping

The announcement comes at a time when retailers are seeking technological advancements to enhance in-store and online customer experience.
Share Comment

Fashion-Tech

Virtual Reality: Growth Engine for Fashion?

28 February 2017 • By Edwin Jiang

Share Comment

Fashion-Tech

Virtual Reality: Growth Engine for Fashion?

Though some are sceptical, many believe virtual reality and augmented reality have the potential to profoundly enhance both the back and front ends of the fashion business.
Share Comment

Bits & Bytes

Bits & Bytes | AR Will Beat VR, Weibo Lures Luxury Brands

13 December 2016 • By Helena Pike

13 December 2016 • By Helena Pike

This week, the comeback of Chinese social media app Weibo has attracted luxury brands and why augmented reality is set to be bigger than virtual reality.
Share Comment

Bits & Bytes

Bits & Bytes | AR Will Beat VR, Weibo Lures Luxury Brands

This week, the comeback of Chinese social media app Weibo has attracted luxury brands and why augmented reality is set to be bigger than virtual reality.
Share Comment

News & Analysis

Google and Facebook Chase New Kind of VR Headset

6 October 2016 • By Bloomberg

6 October 2016 • By Bloomberg

Facebook and Google made it clear that they’re both rushing toward a middle ground.
Share Comment

News & Analysis

Google and Facebook Chase New Kind of VR Headset

Facebook and Google made it clear that they’re both rushing toward a middle ground.
Share Comment

News & Analysis

Alibaba Taps Virtual Reality for 3D Online Shopping Experience

17 March 2016 • By Bloomberg

17 March 2016 • By Bloomberg

Alibaba Group Holding Ltd. wants to use virtual reality to enhance the shopping experience for its 400 million users and has set up a lab to research a technology it expects to become as common as television.
Share Comment

News & Analysis

Alibaba Taps Virtual Reality for 3D Online Shopping Experience

Alibaba Group Holding Ltd. wants to use virtual reality to enhance the shopping experience for its 400 million users and has set up a lab to research a technology it expects to become as common as television.
Share Comment

Bits & Bytes

Bits & Bytes | Amazon Clothes, Apple Watch Shipments, Souq.com Funding

1 March 2016 • By Kate Abnett

1 March 2016 • By Kate Abnett

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Share Comment

Bits & Bytes

Bits & Bytes | Amazon Clothes, Apple Watch Shipments, Souq.com Funding

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Share Comment

TRENDING ON BoF
1

Why the Basic Bitch Ruled This Decade

2

Can Balenciaga Become a Megabrand?

3

Battling the Retail Apocalypse: What Worked and What Didn't

4

Case Study: How Dior Plugged Into Digital China

5

YouTube and Instagram Changed Beauty Forever

6

What Fashion Can Learn from a Decade of Disasters

7

Luxury’s Decade of Change

8

How the Rise of Chinese Textile Manufacturing in Italy Fuelled the Far Right

9

Meet Africa’s Fashion Billionaires

10

Virginie Viard’s Chanel Is Taking Shape

1

Announcing Alexander Wang and System Preferences

2

The Quiet Return of Bruce Weber and Mario Testino

3

Meet Africa’s Fashion Billionaires

4

Respecting, Reframing & Reclaiming Africa's Cultural Opportunity

5

How to Win China’s Future Cities

6

The 5G Hype: What's The Signal In The Noise?

7

Op-Ed | What Does Your Brand Sound Like?

8

Curation, Content and the Future of China’s Art Malls

9

Virginie Viard’s Chanel Is Taking Shape

10

Do Stores That Don't Sell Anything Really Work?

1

Can Balenciaga Become a Megabrand?

2

Do Stores That Don't Sell Anything Really Work?

3

Marie Claire Names Fashion Director as Editor-in-Chief

4

Announcing Alexander Wang and System Preferences

5

The Quiet Return of Bruce Weber and Mario Testino

6

Meet Africa’s Fashion Billionaires

7

Respecting, Reframing & Reclaiming Africa's Cultural Opportunity

8

How to Win China’s Future Cities

9

The 5G Hype: What's The Signal In The Noise?

10

Op-Ed | What Does Your Brand Sound Like?

About
  • About Us
  • Memberships
  • Newsletters
  • Press
  • Masthead
Contact
  • Work With Us
  • Contributors, Tips & Stories
  • Media & Press Requests
  • Feedback
  • JOIN BoF CAREERS
Media
  • Advertising & Sponsorship
Connect with BoF

Site Map © 2019 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy Policy.