Amazon’s E-Commerce Dominance, Adidas Launches 3D-Printed Trainers

Amazon Will Make Up 50% of All US E-Commerce by 2021 (Fortune)
"The online retailer is still outpacing the overall industry's growth, extending its lead over rivals. Walmart has made large strides in the last year, but its sales remain a fraction of Amazon's."

Adidas to Mass-Produce 3D-Printed Shoes (Reuters)
"The move is part of a broader push by the German sportswear firm to react faster to changing fashions and create more customised products."

Interactive 'Magic Mirrors' Are Changing How We See Ourselves — and Shop (Fast Company)
"Top brands such as Ralph Lauren, as well as department stores like Bergdorf Goodman, are investing in the technology."

Brands See the Future of Fashion in Customised 3D-Knitted Garments Produced While You Wait (Quartz)
"A couple of adventurous labels, including Adidas, are experimenting with 3D knitting on-demand in stores, hinting at a greater role it might play in fashion production and retail in the years ahead."

Can Luxury Challengers Take Burberry's Digital Crown? (The Business of Fashion)
"While the British label remains the top digital brand in luxury fashion, its advantage over its competitors is narrowing."

Meeting Consumer Expectations Through Augmented Reality, In-Store and Online

Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.