The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
CUPERTINO, United States — Apple Inc said on Sunday it will shift Bob Mansfield, senior vice president of technologies, out of its executive team to work on special projects.
Mansfield, who has led the development of a number of Apple devices including the popular MacBook Air laptop, had at one stage announced his plan to retire last year as head of hardware engineering but stayed on to lead Apple's semiconductor and wireless teams.
Mansfield is the latest addition to Chief Executive Tim Cook's "special projects" team. In July, Cook hired a former chief executive of French luxury group Yves Saint Laurent, Paul Deneve, to work on special projects.
Last October, Cook overhauled his management team, pushing out the powerful head of the company's mobile software products group.
By: Poornima Gupta; Editing by Edwina Gibbs
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.