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Bits & Bytes | Millennials, My-Wardrobe, Retail Parks

Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Instagram user | Source: Shutterstock
By
  • Kate Abnett

"Marques for Millennials(The Economist)
"Technology has narrowed the distance between designers and consumers and sparked a conversation."

"My-Wardrobe Domain Name Bought by Net-a-Porter" (The Business of Fashion)
"Fashion e-tailer My-Wardrobe has stopped trading and sold its domain name to Net-a-Porter."

"Retail Parks Reel From Rise of Online Shopping" (The Financial Times)
"The rise of internet shopping has hurt out-of-town retail parks more than the high street, research has found."

"Brandy Melville: Instagram's First Retail Success(Businessweek)
"Brandy Melville doesn't do any traditional advertising. Storefronts carry discreet signage. The brand's popularity is fed almost exclusively through social media buzz."

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