The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Amazon in Talks to Buy Jabong for $1.2 Bn" (Business Standard)
"In its first acquisition in India, American online retail giant Amazon is planning to buy out the fashion portal."
"Vloggers Warned to Come Clean When They Advertise" (BBC News)
"Video bloggers – or 'vloggers' – need to make it clear when they are paid to promote products, the Advertising Standards Authority (ASA) has warned."
"Urban Outfitters and 200 Others Start Selling Directly in Shopping App Wanelo" (Recode)
"Wanelo is partnering with 200 brands, including Urban Outfitters and Nasty Gal, to let its users make purchases directly within the app."
"Luxury Watchmakers Crack Down on Copycat Android Wear Watch Faces" (Recode)
"A new platform has emerged for copies of luxury goods: Android Wear smartwatches."
"This Innovation Lab Is Designing the Mall of the Future" (Adweek)
"For the past two years, Westfield Group—which owns and operates 40 shopping centers around the world—has run a testing lab inside the Westfield San Francisco Centre for high-tech experiments looking at how digital and brick-and-mortar shopping work together."
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.